About Real Wrap
Real Wrap is a Consumer company based in Bristol (United Kingdom) founded in 2012 by Jason Howell and Phillippe Gill, and was acquired by Samworth Brothers in April 2024. Food ingredients are distributed via an internet-first brand model. Real Wrap offers products and services including Sandwiches and Food-to-Go Items. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Internet First Brand. Its competitors include Julienne Bruno, Nurture Brands and Castell Howell; 2 of its 3 listed competitors have raised funding.
Company details
Real Wrap was established in 2012 in Bristol, United Kingdom, as an internet-first brand within the food ingredients sector. Operations are centered on supplying ingredients through online platforms, targeting consumers and possibly businesses in the UK market. The company is led by co-founders Jason Howell and Phillippe Gill, who hold director positions. Focus remains on efficient digital distribution without physical retail emphasis, aligning with e-commerce trends in food supplies.
- Headquarters Bristol, United Kingdom
- Founders Jason Howell, Phillippe Gill
- Stage Acquired
- SectorsConsumer
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- Website realwrap.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by Samworth Brothers (Apr 2024)
- Investors
- Acquired bySamworth Brothers
(Apr 2024)
Products & Services of Real Wrap
Real Wrap offers a comprehensive portfolio of products and services, including Sandwiches and Food-to-Go Items.
Healthy alternatives to fast food for quick consumption.
Manufactured products focused on fresh ingredients and sustainability.
Investors in Real Wrap
Real Wrap has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Samworth Brothers.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Samworth Brothers is engaged in producing quality food products in the UK. | 1896 | samworthbrothers.co.uk | Melton Mowbray, United Kingdom |
Investor details for Real Wrap
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People of Real Wrap
4 people are tracked at Real Wrap (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Jason Howell | Co-Founder & Director | Leadership |
Phillippe Gill | Co-Founder & Director | Leadership |
Alex Solomons | Commercial Director | Leadership |
James Maddock-Jones | Talent Manager | Team |
Complete people profiles for Real Wrap
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Timeline of Real Wrap
2 dated milestones of Real Wrap across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Real Wrap is founded.
- Exit Acquired by Samworth Brothers.
Competitors of Real Wrap
Real Wrap has 3 listed competitors in our database, 2 of them funded. They include Julienne Bruno, Nurture Brands and Castell Howell.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| juliennebruno.com | 2020 | London, United Kingdom | $7.29M | 21 | Plant-based multi-category food and beverage products are offered. | |
| nurturebrands.com | 2019 | London, United Kingdom | $18.61M | 23 | Multi-category grocery supplies are offered via an internet-first brand. | |
| castellhowellfoods.co.uk | 1988 | Llanelli, United Kingdom | 654 | Food wholesaling and catering solutions are provided across UK regions. |
Detailed competitors of Real Wrap
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Web traffic of Real Wrap
The website of Real Wrap (realwrap.co.uk) receives about 3.1K visits a month.
- Monthly visits3.1K
▼ 9.7% vs previous month
Websites whose visitors overlap most with Real Wrap. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
simplylunch.co.uk | simplylunch.co.uk | 100% | #2,555,854 | β |
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Related news about Real Wrap
Complete news archive for Real Wrap
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Frequently Asked Questions about Real Wrap
Real Wrap was founded in 2012.
Real Wrap is headquartered in Bristol, United Kingdom. It is registered at Bristol, England, United Kingdom.
Real Wrap was established in 2012 in Bristol, United Kingdom, as an internet-first brand within the food ingredients sector. Operations are centered on supplying ingredients through online platforms, targeting consumers and possibly businesses in the UK market. The company is led by co-founders Jason Howell and Phillippe Gill, who hold director positions. Focus remains on efficient digital distribution without physical retail emphasis, aligning with e-commerce trends in food supplies.
Real Wrap's top competitors include Nurture Brands, Castell Howell and Julienne Bruno.
Real Wrap offers Sandwiches and Food-to-Go Items.
Real Wrap has 1 investor. Key investors include Samworth Brothers.
Yes. Real Wrap was acquired by Samworth Brothers in April 2024.

