About Realeyes
Realeyes is an Industrial Goods & Manufacturing company based in London (United Kingdom) founded in 2007 by Mihkel Jaatma and Elnar Hajiyev. AI-powered attention measurement and identity verification solutions are provided. It operates in the Industrial Goods & Manufacturing and Technology sectors. Realeyes has raised $32.11 million across 11 funding rounds from investors including European Commission, Harbert Management and European Union. The company has 1 employees. Its chief executive, as recorded, is Mihkel Jaatma. Its website realeyesit.com draws about 32 thousand monthly visits. Realeyes offers products and services including PreView, Experience Platform, Identity Verify, and Vision AI Data. Its focus areas include Enterprise Applications, MarketingTech, Marketing Research and Consumer Insights. Its legal entity is REALEYES DATA SERVICES LIMITED.
Company details
Provider of AI-powered attention measurement and identity verification solutions. It offers tools to analyze audience engagement with video advertising, using facial coding technology to assess attention and emotion. The company also provides identity verification services to combat fraud and ensure data quality for various applications, including panel providers and digital platforms. Its technology helps clients improve advertising effectiveness, optimize user experiences, and enhance data accuracy.
- Headquarters London, United Kingdom
- Employees 1
- Founders Mihkel Jaatma, Elnar Hajiyev
- SectorsIndustrial Goods & ManufacturingTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website realeyesit.com
- Social LinkedIn X Facebook Instagram
- Legal Name Realeyes Data Services Limited
- Date of Incorporation 20 Jun, 2007
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$7.77 M (USD)-36as on Dec 31, 2023
- Net Profit-$2.81 M (USD)-271as on Dec 31, 2023
- EBITDA-$2.84 M (USD)-267as on Dec 31, 2023
- Total Equity Funding$32.11M (USD)
in 11 rounds
- InvestorsEuropean Commission
& 10 more
- Employee Count1
Products & Services of Realeyes
Realeyes offers a comprehensive portfolio of products and services, including PreView, Experience Platform, Identity Verify, and Vision AI Data.
Measures audience attention to videos for better ad performance.
Optimizes user experiences through passive feedback analysis.
Fights fraud with AI-based facial verification for panels.
Provides ethically sourced data for AI training and applications.
Funding Insights of Realeyes
Realeyes has successfully raised a total of $32.11M across 11 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $32.11M
- Total Rounds 11
- First Round $635,000
(Mar 2010)
- Investors Count 11
Latest 10 of 11 funding rounds of Realeyes with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | Series A | – | NordicNinja | – | |
| Jun 2019 | $12.4M | Series A | – | Ntt Docomo Ventures, Draper Esprit VCT | |
| May 2018 | $16.2M | Series A | – | Draper Esprit VCT | |
| May 2015 | $270,724 | Grant | – | – | |
| Apr 2015 | $3.93M | Grant | – | – | |
| Feb 2015 | $557,011 | Grant | – | – | |
| Mar 2013 | $3.2M | Series A | – | Entrepreneurs Fund, SmartCap | – |
| Nov 2012 | $160,000 | Grant | – | – | – |
| Sep 2011 | $330,000 | Grant | – | – | |
| Jan 2011 | $310,000 | Seed | – | – |
11 investors in total: 11 institutional.
Investors in Realeyes
Realeyes has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include European Commission, Harbert Management and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A venture capital firm investing in sustainable and deep-tech startups | nordicninja.com | London, United Kingdom | ||
Global Brain is recognized as a venture capital firm supporting startups. | globalbrains.com | Shibuya, Japan | ||
Karma Ventures is focused on investing in deep-tech software startups. | karma.vc | Tallinn, Estonia | ||
NTT Group backed venture capital fund | nttdocomo-v.com | Minato, Japan | ||
Seed & early-stage VC firm investing in the US | tefunds.com | San Mateo, United States | ||
Investment services in smaller companies are provided by Molten Ventures. | draperespritvct.com | London, United Kingdom | ||
Infrastructure, hedge, private equity, and debt fund focused on multiple sectors | 1993 | harbert.net | Birmingham, United States | |
Tech & life science focused stage agnostic VC firm investing primarily in Western Europe | entrepreneursfund.com | London, United Kingdom | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Institution of the European Union responsible for upholding the EU treaties | 1958 | ec.europa.eu | Brussels, Belgium |
Investor details for Realeyes
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Realeyes
54 people are tracked at Realeyes (22 in leadership, 5 in board & advisors, 27 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Mihkel Jaatma | Co-Founder & CEO | Leadership |
Elnar Hajiyev | Co-Founder and CTO | Leadership |
Barry Coleman | Chief Operating Officer | Leadership |
Guilhem Chalancon | VP Of Product | Leadership |
Alexander Browne | Vp, Revenue & Partner Strategy | Leadership |
Charlie Rowan | CFO | Leadership |
Mihkel Jäätma | CEO & Co-Founder | Leadership |
Barry D. Coleman | COO | Leadership |
Tina Gaffney | VP, Customer Success | Leadership |
Ádám Bernát | Human Resources Director | Leadership |
Scott Jones | VP, Product | Leadership |
Szabolcs Benke | Director Of Global Operations | Leadership |
Oleksandra Golanova | Director Of Operations @realeyes | Ad Testing For The Attention Economy | Leadership |
Sarah O'Donnell | VP Product Management | Leadership |
Minesh Tambyrajah | Head Of Finance | Leadership |
László Zabb | Head Of Software Engineering | Leadership |
Jack Bacon | Global Sales Director | Leadership |
Jed Hellstrom | Managing Director | Leadership |
Monica Petrarca | Director, Customer Success | Leadership |
Colin Pye | Creative Director | Leadership |
34 more people are available in the full profile.
Complete people profiles for Realeyes
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Realeyes
3 dated milestones of Realeyes across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Realeyes is founded.
- Funding First funding round of $635K.
- Funding Latest funding round, Series A,.
Web traffic of Realeyes
The website of Realeyes (realeyesit.com) receives about 32K visits a month and ranks #914,826 among all websites worldwide, #4,023 in Marketing and Advertising.
- Monthly visits32K
▲ 1.4% vs previous month
- Unique visitors17K
per month
- Global rank#914,826
among all websites
- Category rank#4,023
Business and Consumer Services · Marketing and Advertising
- Bounce rate38%
- Pages per visit2.0
- Average visit57 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Realeyes. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
researchaccess.com | researchaccess.com | 100% | – | ||
samplicio.us | samplicio.us | 98% | #3,693 | – | |
| clemenger.com.au | 96% | 680.7K | View details | ||
| entropik.io | 88% | 14.1K | #1,567,936 | View details | |
| research-live.com | 88% | 46.4K | #926,914 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Realeyes
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Realeyes
Realeyes was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Realeyes is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Mihkel Jaatma is the CEO of Realeyes, as recorded in our data. They have also founded this company.
Realeyes is a funded company, having raised a total of $32.11M across 11 funding rounds to date. The company's 1st funding round was a Seed of $310K, raised on Mar 2010.
Realeyes has 1 employees.
Annual revenue of Realeyes is $7.77M as on Dec 31, 2023.
Provider of AI-powered attention measurement and identity verification solutions. It offers tools to analyze audience engagement with video advertising, using facial coding technology to assess attention and emotion. The company also provides identity verification services to combat fraud and ensure data quality for various applications, including panel providers and digital platforms. Its technology helps clients improve advertising effectiveness, optimize user experiences, and enhance data accuracy.
Realeyes offers PreView, Experience Platform, Identity Verify, and Vision AI Data.
Realeyes has 11 investors. Key investors include European Commission, Harbert Management, European Union, NordicNinja, and Global Brain.
Realeyes operates through Realeyes Data Services Limited.