About RealityMine
RealityMine is a Technology company based in Manchester (United Kingdom) founded in 2012. Consumer insights are generated through opt-in data and moment surveys. RealityMine has raised $20.67 million across 3 funding rounds from investors including GP Bullhound, Kennet Partners and The North West Fund. The company has 55 employees. RealityMine was last valued at $47.32 million in December 2015. Its website realitymine.com draws about 11 thousand monthly visits. RealityMine offers products and services including Audience Measurement Tool, Advertising Intelligence Solution, and Competitive Intelligence Platform. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Predictive Analytics. Its legal entity is REALITYMINE LIMITED.
Company details
RealityMine was founded in 2012 in Manchester, United Kingdom, and operates in the market research sector. A platform is provided for collecting opt-in data to produce consumer insights. Moment survey tools are offered to analyze contexts of daily lives and media consumption behaviors. Businesses are assisted in understanding consumer patterns through these solutions.
- Headquarters Manchester, United Kingdom
- Employees 55
- Stage Minicorn
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Website realitymine.com
- Social LinkedIn X Facebook
- Legal Name Realitymine Limited
- Date of Incorporation 24 Jan, 2012
- Jurisdiction MANCHESTER
- Annual Revenue$2.67 M (USD)-50as on Dec 31, 2017
- Total Equity Funding$20.67M (USD)
in 3 rounds
- Latest Funding Round$17.25M (USD), Series B
Dec 2015
- InvestorsGP Bullhound
& 2 more
- Employee Count55
Products & Services of RealityMine
RealityMine offers a comprehensive portfolio of products and services, including Audience Measurement Tool, Advertising Intelligence Solution, and Competitive Intelligence Platform.
Measures consumer digital behaviour across devices for audience insights.
Analyzes campaign performance and links spend to sales outcomes.
Tracks competitor tactics in pricing and content strategies.
Funding Insights of RealityMine
RealityMine has successfully raised a total of $20.67M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $17.25 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.67M
- Total Rounds 3
- Last Round Series B — $17.25M
- First Round $921,600
(Jul 2013)
- Investors Count 3
All 3 funding rounds of RealityMine with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2015 | $17.25M | Series B | $47.32M | Kennet Partners | |
| Jul 2014 | $2.5M | Series A | – | The North West Fund, GP Bullhound | – |
| Jul 2013 | $921,600 | Seed | $7.84M | The North West Fund, GP Bullhound | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2015 | $47.32M | •••••••• |
| Jul 2013 | $7.84M | •••••••• |
Last known valuation $47.32M (Dec 2015). 3 investors in total: 3 institutional.
Investors in RealityMine
RealityMine has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include GP Bullhound, Kennet Partners and The North West Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech and offline focused VC firm investing primarily in the US and Europe | 1997 | kennet.com | London, United Kingdom | |
M&A and strategic advisory firm | 1994 | gpbullhound.com | London, United Kingdom | |
Venture debt firm | thenorthwestfund.co.uk | Warrington, United Kingdom |
Investor details for RealityMine
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of RealityMine
43 people are tracked at RealityMine (10 in leadership, 33 in team); the tracked headcount is 55.
| Name | Role | Group |
|---|---|---|
Shelagh Rogan | CFO | Leadership |
Graham Dean | CTO | Leadership |
Chris Shaw | Chief Strategy & Transformation Officer | Leadership |
Anthony Shaw | Head, Customer Success | Leadership |
Luke Biggins | Chief Client Officer | Leadership |
Billy Grant | Head, Product | Leadership |
Ewan Leith | Head, Engineering | Leadership |
Sarah Davis | Head, Operational Excellence | Leadership |
Chris Havemann | CEO | Leadership |
Will Byers | Head Of Finance | Leadership |
David Lewthwaite | Cloud Architect | Team |
Adam L. | Data Scientist Technical Lead | Team |
Jason Hadwen | Junior Data Scientist | Team |
Sam Brierley | Data Tester | Team |
Alex Nicholson | Account Manager | Team |
Joe Rogan | Data Products Engineer | Team |
Ibrahim A. | Software Engineer | Team |
Dylan Pace | Senior Data Products Engineer | Team |
Diana Griguta (Stelea) | Senior Data Products Engineer | Team |
Mason C. | Data Products Engineer | Team |
23 more people are available in the full profile.
Complete people profiles for RealityMine
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of RealityMine
4 dated milestones of RealityMine across 3 years, from founding to its latest funding, stage changes and deals.
- Founded RealityMine is founded.
- Funding First funding round of $922K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $17.2M.
Web traffic of RealityMine
The website of RealityMine (realitymine.com) receives about 10.8K visits a month and ranks #1,618,861 among all websites worldwide, #7,234 in Marketing and Advertising.
- Monthly visits10.8K
▼ 11.6% vs previous month
- Unique visitors6.6K
per month
- Global rank#1,618,861
among all websites
- Category rank#7,234
Business and Consumer Services · Marketing and Advertising
- Bounce rate56%
- Pages per visit2.8
- Average visit1 min 13 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with RealityMine. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| greenbook.org | 100% | 100.3K | #401,867 | View details | |
| research-live.com | 99% | 46.4K | #926,914 | View details | |
sampleanswers.com | sampleanswers.com | 79% | – | ||
greenbookblog.org | greenbookblog.org | 74% | – | ||
directory.esomar.org | directory.esomar.org | 72% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for RealityMine
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Realitymine
Complete news archive for RealityMine
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Frequently Asked Questions about RealityMine
RealityMine was founded in 2012 and raised its 1st funding round 1 year after it was founded.
RealityMine is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.
RealityMine is a funded company, having raised a total of $20.67M across 3 funding rounds to date. The company's 1st funding round was a Seed of $921.6K, raised on Jul 2013.
RealityMine has 55 employees.
Annual revenue of RealityMine is $2.67M as on Dec 31, 2017.
RealityMine was founded in 2012 in Manchester, United Kingdom, and operates in the market research sector. A platform is provided for collecting opt-in data to produce consumer insights. Moment survey tools are offered to analyze contexts of daily lives and media consumption behaviors. Businesses are assisted in understanding consumer patterns through these solutions.
RealityMine offers Audience Measurement Tool, Advertising Intelligence Solution, and Competitive Intelligence Platform.
RealityMine has 3 investors. Key investors include GP Bullhound, Kennet Partners, and The North West Fund.
The valuation of RealityMine is $47.32M as of Dec 2015.
RealityMine operates through Realitymine Limited.