About Red Bull
Red Bull is a company based in Fuschl (Austria) founded in 1987 by Dietrich Mateschitz.. The company has 254 employees as of March 31, 2024. Red Bull has completed 3 acquisitions, including BORA - hansgrohe, Brandenburger Urstromquelle and Newcastle Falcons. Red Bull offers products and services including Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero, Red Bull Editions, and Red Bull TV. Red Bull operates in a competitive market with competitors including Wonderful Drinks, MIIND, VEZLON and Doubdle, among others.
- Headquarter Fuschl, Austria
- Employees 254 as on 31 Mar, 2024
- Founders Dietrich Mateschitz
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Red Bull India Private Limited
- Date of Incorporation 03 Apr, 2007
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$134.03 M (USD)-0.37as on Dec 31, 2023
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Net Profit
$2.65 M (USD)60.49as on Dec 31, 2023
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EBITDA
$10.93 M (USD)86.44as on Dec 31, 2023
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Latest Funding Round
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Investors
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Employee Count
254
as on Mar 31, 2024
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Investments & Acquisitions
BORA - hansgrohe
& 2 more
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Products & Services of Red Bull
Red Bull offers a comprehensive portfolio of products and services, including Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero, Red Bull Editions, and Red Bull TV. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Energy drink that boosts performance and alertness for daily activities.
Sugar-free variant providing energy without added sugars.
Zero-sugar energy drink option for health-conscious consumers.
Seasonal flavored energy drinks for varied tastes.
Platform offering sports events and adventure content online.
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Sales and Marketing
144 people
Software Development Team
88 people
Human Resources and Administration
39 people
Finance and Accounting
34 people
Leadership Team
25 people
Operations Team
24 people
Data Analysis and Operations Team
22 people
Product Management Team
17 people
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Funding Insights of Red Bull
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Red Bull
Red Bull has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include BORA - hansgrohe, Brandenburger Urstromquelle and Newcastle Falcons. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Brand of mineral water and soft drinks
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2019 | ||||
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A German professional cycling team is operated since 2010.
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2010 | ||||
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Electrical control panels and systems are manufactured for engine-based machinery.
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Red Bull
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Red Bull Comparisons
Competitors of Red Bull
Red Bull operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wonderful Drinks, MIIND, VEZLON and Doubdle, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Brand of drinks
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| domain | founded_year | HQ Location |
Energy drinks are produced and branded by MIIND in Austria.
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| domain | founded_year | HQ Location |
VEZLON is a brand specializing in energy drinks designed to enhance vitality and performance.
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| domain | founded_year | HQ Location |
Offers natural soft drinks with plant extracts, vitamins, and minerals for balanced well-being.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Red Bull
Frequently Asked Questions about Red Bull
When was Red Bull founded?
Red Bull was founded in 1987.
Where is Red Bull located?
Red Bull is headquartered in Fuschl, Austria. It is registered at Fuschl, Salzburg, Austria.
Who is the current CEO of Red Bull?
Bhaskar Sharma is the current CEO of Red Bull.
How many employees does Red Bull have?
As of Mar 31, 2024, the latest employee count at Red Bull is 254.
What is the annual revenue of Red Bull?
Annual revenue of Red Bull is $134.03M as on Dec 31, 2023.
What does Red Bull do?
Red Bull was founded in 1987 in Fuschl, Austria, within the beverage sector. A range of energy drinks, including flavored, sugar-free, and zero-calorie options, is manufactured and distributed. Sponsorships are extended to extreme sports events and athletes across motorsports, biking, snow, surfing, and music. News, videos, and photos on these sports are hosted on the companys website.
Who are the top competitors of Red Bull?
Red Bull's top competitors include Wonderful Drinks, MIIND and VEZLON.
What products or services does Red Bull offer?
Red Bull offers Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero, Red Bull Editions, and Red Bull TV.
How many acquisitions has Red Bull made?
Red Bull has made 3 acquisitions, including BORA - hansgrohe, Brandenburger Urstromquelle, and Newcastle Falcons.