Red Bull

Fuschl, Austria Founded: 1987 • Age: 39 yrs
Energy drinks are produced and extreme sports are sponsored.
Annual revenue $134.0M Latest available
Total funding - Funding intelligence
Employees 254 Tracked headcount
Investors - Known backers
Products 5 Services tracked
Competitors 5 Brand Intelligence

About Red Bull

Red Bull is a company based in Fuschl (Austria) founded in 1987 by Dietrich Mateschitz. The company has 254 employees as of March 31, 2024. Red Bull has completed 3 acquisitions, including BORA - hansgrohe, Brandenburger Urstromquelle and Newcastle Falcons. Red Bull offers products and services including Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero, Red Bull Editions, and Red Bull TV. Red Bull operates in a competitive market with competitors including Wonderful Drinks, MIIND, VEZLON and Doubdle, among others.

  • Headquarter Fuschl, Austria
  • Employees 254 as on 31 Mar, 2024
  • Founders Dietrich Mateschitz
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Red Bull India Private Limited
  • Date of Incorporation 03 Apr, 2007
  • Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $134.03 M (USD)
    -0.37
    as on Dec 31, 2023
  • Net Profit
    $2.65 M (USD)
    60.49
    as on Dec 31, 2023
  • EBITDA
    $10.93 M (USD)
    86.44
    as on Dec 31, 2023
  • Latest Funding Round
    Not available
  • Investors
    Not available
  • Employee Count
    254

    as on Mar 31, 2024

  • Investments & Acquisitions
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Products & Services of Red Bull

Red Bull offers a comprehensive portfolio of products and services, including Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero, Red Bull Editions, and Red Bull TV.

Product name locked
Category locked
Primary

Energy drink that boosts performance and alertness for daily activities.

Product name locked
Category locked
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Sugar-free variant providing energy without added sugars.

Product name locked
Category locked
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Zero-sugar energy drink option for health-conscious consumers.

Product name locked
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Seasonal flavored energy drinks for varied tastes.

Product name locked
Category locked
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Platform offering sports events and adventure content online.

People of Red Bull

Headcount 5000-10000
Employee Profiles 591
Employee Profiles
People
Jonathan Wheatley
Sporting Director
People
Marcos Angelini
President, Latin America
People
Saurabh Joshi
Head Of Operations Red Bull Canada
People
Camille Oswald
IT Business Operations Analyst

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Funding Insights of Red Bull

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Detailed funding history for Red Bull

Round names, dates, amounts, investors, and valuation history require an active premium plan.

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Investments & Acquisitions by Red Bull

Red Bull has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include BORA - hansgrohe, Brandenburger Urstromquelle and Newcastle Falcons.

Investments
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Investment portfolio details for Red Bull

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Brand of mineral water and soft drinks
Locked Locked 2019 Locked
A German professional cycling team is operated since 2010.
Locked Locked 2010 Locked
Electrical control panels and systems are manufactured for engine-based machinery.
Locked Locked 0 Locked
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Complete acquisition details for Red Bull

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Financial Statements - Red Bull

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Detailed financials for Red Bull

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Red Bull Comparisons

Red Bull Primary company
Description
Energy drinks are produced and extreme sports are sponsored.
Location
Fuschl, Austria
Founded Year
1987
Annual Revenue
$134.03 M (USD)
Net Profit
$2.65 M (USD)
EBITDA
$10.93 M (USD)
Employees
254
As of 2024
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Peer comparison for Red Bull

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Red Bull

Red Bull operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wonderful Drinks, MIIND, VEZLON and Doubdle, among others.

Company Name Domain Founded year HQ Location Description
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Brand of drinks
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Energy drinks are produced and branded by MIIND in Austria.
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VEZLON is a brand specializing in energy drinks designed to enhance vitality and performance.
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Offers natural soft drinks with plant extracts, vitamins, and minerals for balanced well-being.
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Detailed competitors of Red Bull

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Latest news on Red Bull

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Complete news archive for Red Bull

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Frequently Asked Questions about Red Bull

Red Bull was founded in 1987.

Red Bull is headquartered in Fuschl, Austria. It is registered at Fuschl, Salzburg, Austria.

Bhaskar Sharma is the current CEO of Red Bull.

As of Mar 31, 2024, the latest employee count at Red Bull is 254.

Annual revenue of Red Bull is $134.03M as on Dec 31, 2023.

Red Bull was founded in 1987 in Fuschl, Austria, within the beverage sector. A range of energy drinks, including flavored, sugar-free, and zero-calorie options, is manufactured and distributed. Sponsorships are extended to extreme sports events and athletes across motorsports, biking, snow, surfing, and music. News, videos, and photos on these sports are hosted on the companys website.

Red Bull's top competitors include Wonderful Drinks, MIIND and VEZLON.

Red Bull offers Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero, Red Bull Editions, and Red Bull TV.

Red Bull has made 3 acquisitions, including BORA - hansgrohe, Brandenburger Urstromquelle, and Newcastle Falcons.

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