Fortune MNC 500 India 2026 edition
Rank#362- Total income
- ₹1,007 Cr
- Profit
- ₹22 Cr
Last year #350
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About Red Bull
Red Bull is a Consumer company based in Fuschl (Austria) founded in 1987 by Dietrich Mateschitz. Energy drinks are produced and extreme sports are sponsored. The company has 254 employees. Red Bull has completed 3 acquisitions, including BORA - hansgrohe, Brandenburger Urstromquelle and Newcastle Falcons. Its chief executive, as recorded, is Bhaskar Sharma. Its website redbull.com draws about 7.8 million monthly visits. Its Indian entity Red Bull India Private Limited reported revenue of ₹1,251 Cr. Red Bull offers products and services including Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero, Red Bull Editions, and Red Bull TV. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Energy Drinks. Its competitors include Wonderful Drinks, MIIND and VEZLON.
Company details
Red Bull was founded in 1987 in Fuschl, Austria, within the beverage sector. A range of energy drinks, including flavored, sugar-free, and zero-calorie options, is manufactured and distributed. Sponsorships are extended to extreme sports events and athletes across motorsports, biking, snow, surfing, and music. News, videos, and photos on these sports are hosted on the companys website.
Red Bull is ranked #362 on the Fortune MNC 500 India (2026).
Recognitions & Rankings of Red Bull
- Headquarters Fuschl, Austria
- Employees 254
- Founders Dietrich Mateschitz
- SectorsConsumer
- Website category Sports · Extreme Sports
- Email••••••••
- Phone•••• ••••
- Website redbull.com/us-en
- Social LinkedIn X Facebook
- Legal Name Red Bull India Private Limited
- Date of Incorporation 03 Apr, 2007
- Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Key Metrics
- Indian entity revenue₹1,251 Cr
FY 2024 · +12% YoY
- Indian entity net profit₹66.25 Cr
FY 2024 · 5% margin
- Indian entity EBITDA₹127 Cr
FY 2024 · 10% margin
- Employee Count254
- Investments & AcquisitionsBORA - hansgrohe
& 2 more
Associated legal entities of Red Bull
Red Bull operates through Red Bull India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Red Bull India Private Limited CIN U51909MH2007FTC169580 | Active | 03 Apr 2007 | Mumbai, Maharashtra | ₹1,251 Cr | 254 | 3 | View details |
Products & Services of Red Bull
Red Bull offers a comprehensive portfolio of products and services, including Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero, Red Bull Editions, and Red Bull TV.
Red Bull Energy Drink
Beverage
Energy drink that boosts performance and alertness for daily activities.
Red Bull Sugarfree
Beverage
Sugar-free variant providing energy without added sugars.
Red Bull Zero
Beverage
Zero-sugar energy drink option for health-conscious consumers.
Red Bull Editions
Beverage
Seasonal flavored energy drinks for varied tastes.
Red Bull TV
Streaming Service
Platform offering sports events and adventure content online.
Apps and channels of Red Bull
Red Bull publishes 2 mobile apps with over 11M+ downloads.
Board of directors of Red Bull India Private Limited (Red Bull)
Red Bull India Private Limited is the primary company behind Red Bull. The board of Red Bull India Private Limited currently have 3 directors; the longest-serving is Harish Kanotra, appointed in 2010. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Harish Kanotra DIN 05154960 | Director | 08 Oct 2010 | 16 yrs | Red Bull India Private Limited |
| Michael Friedrich Bachinger DIN 10275743 | Director | 18 Aug 2023 | 3 yrs 2 mo | Red Bull India Private Limited |
| Sunil Dilip Dhar DIN 10432215 | Director | 19 Dec 2023 | 2 yrs 10 mo | Red Bull India Private Limited |
People of Red Bull
593 people are tracked at Red Bull (178 in leadership, 415 in team); the tracked headcount is 254.
| Name | Role | Group |
|---|---|---|
Dietrich Mateschitz | Co-Founder | Leadership |
| CEO | Leadership | |
Jonathan Wheatley | Sporting Director | Leadership |
Marcos Angelini | President, Latin America | Leadership |
Saurabh Joshi | Head Of Operations Red Bull Canada | Leadership |
Lizzy Sebuck | Director Of Brand Marketing | Leadership |
Emma Smith | Regional Head Of HR (europe) | Leadership |
Kemal Çifci | Head Of Digital Marketing | Leadership |
Jeff Lippold | Head Of Media Network | Leadership |
Yosuke Kotaki | Head Of Athlete Marketing | Leadership |
Maartje Kardol | Marketing Director | Leadership |
Alicia Engleder | Marketing Director | Leadership |
Jakob Hjarbæk Haals | Head Of KAM - On Premise Denmark | Leadership |
Franz Watzlawick | CEO | Leadership |
Alexander Kirchmayr | CFO | Leadership |
Paul Monaghan | Chief Engineer, Car Engineering | Leadership |
Stephan Hamberger | Vice President Of Product Management, Design & Engineering | Leadership |
Rob Marshall | Chief Engineering Officer | Leadership |
Mario Stein | President, Red Bull Japan | Leadership |
Todd Kahler | Senior Vice President Finance | Leadership |
573 more people are available in the full profile.
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Financials of Red Bull
Figures of Red Bull India Private Limited, the primary company behind Red Bull, for FY 2024. Revenue was ₹1,251 Cr (+12% year on year). Net profit was ₹66.25 Cr (5% margin). EBITDA was ₹127 Cr (10% margin). Revenue has grown at a compounded annual rate of +19% over three years and +15% over five years.
- ₹1,251 CrRevenue · FY 2024 · +12% YoY
- ₹66.25 CrNet profit · 5% margin
- ₹127 CrEBITDA · 10% margin
- ₹2.73 CrPaid-up capital
- 254Employees (provident fund records)
- +19%Revenue CAGR, 3 years
- +15%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Red Bull India Private Limited are on its company page.
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Detailed financial statements for Red Bull
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Investments & Acquisitions by Red Bull
Red Bull has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include BORA - hansgrohe, Brandenburger Urstromquelle and Newcastle Falcons.
Acquisitions
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Electrical control panels and systems are manufactured for engine-based machinery. | newcastlefalcons.co.uk | United Kingdom | 0 | Aug 2025 | •••• | |
A German professional cycling team is operated since 2010. | bora-hansgrohe.com | Raubling, Germany | 2010 | Jan 2024 | •••• | |
Brand of mineral water and soft drinks | urstromquelle.de | Baruth, Germany | 2019 | Mar 2023 | •••• |
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Timeline of Red Bull
4 dated milestones of Red Bull across 38 years, from founding to its latest funding, stage changes and deals.
- Founded Red Bull is founded.
- Acquisition Acquires Brandenburger Urstromquelle.
- Acquisition Acquires BORA - hansgrohe.
- Acquisition Acquires Newcastle Falcons.
Competitors of Red Bull
Red Bull has 3 listed competitors in our database. They include Wonderful Drinks, MIIND and VEZLON.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wonderfuldrinks.com | 2016 | Vienna, Austria | Brand of drinks | |||
| miind.at | 2018 | Wang, Austria | Energy drinks are produced and branded by MIIND in Austria. | |||
| vezlon.com | 2016 | Vienna, Austria | VEZLON is a brand specializing in energy drinks designed to enhance vitality and performance. |
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Web traffic of Red Bull
The website of Red Bull (redbull.com) receives about 7.8M visits a month and ranks #9,611 among all websites worldwide, #308 in Extreme Sports.
- Monthly visits7.8M
▲ 6.7% vs previous month
- Unique visitors4.4M
per month
- Global rank#9,611
among all websites
- Category rank#308
Sports · Extreme Sports
Visitor engagement
- Bounce rate58%
- Pages per visit2.1
- Average visit1 min 28 sec
- DevicesDesktop 32% · Mobile 68%
Similar websites
Websites whose visitors overlap most with Red Bull. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
redbullusa.com | redbullusa.com | 100% | – | ||
redbullcrashedice.com | redbullcrashedice.com | 88% | – | ||
| redbullcontentpool.com | 84% | #275,190 | View details | ||
redbull.sharepoint.com | redbull.sharepoint.com | 82% | – | ||
redbullshopus.com | redbullshopus.com | 70% | #180,399 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
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Related news about Red Bull
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Frequently Asked Questions about Red Bull
Red Bull was founded in 1987.
Red Bull is headquartered in Fuschl, Austria. It is registered at Fuschl, Salzburg, Austria.
Bhaskar Sharma is the CEO of Red Bull, as recorded in our data.
Red Bull has 254 employees.
The primary company behind Red Bull, Red Bull India Private Limited, reported revenue of ₹1,251 Cr for FY 2024, up 12% year on year.
Red Bull was founded in 1987 in Fuschl, Austria, within the beverage sector. A range of energy drinks, including flavored, sugar-free, and zero-calorie options, is manufactured and distributed. Sponsorships are extended to extreme sports events and athletes across motorsports, biking, snow, surfing, and music. News, videos, and photos on these sports are hosted on the companys website.
Red Bull's top competitors include Wonderful Drinks, MIIND and VEZLON.
Red Bull offers Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero, Red Bull Editions, and Red Bull TV.
Red Bull has made 3 acquisitions, including BORA - hansgrohe, Brandenburger Urstromquelle, and Newcastle Falcons.
Red Bull operates through Red Bull India Private Limited.
The legal entities of Red Bull currently have 3 directors, including Harish Kanotra, Michael Friedrich Bachinger, Sunil Dilip Dhar.
Yes. Red Bull publishes Offroad Unchained and 1 more app, with over 11 million downloads.