About REDEF
REDEF is a Media & Entertainment company based in New York (United States) founded in 2013. Curated information streams are offered for industries and pop culture. REDEF has raised $2.25 million across 1 funding round from investors including Advancit Capital, Upfront Ventures and Greycroft. Its website redef.com draws about 31 thousand monthly visits. REDEF offers products and services including REDEF Newsletters and REDEF Platforms. Its focus areas include Internet First Media, News Portals, Aggregators and Long Stories. Its competitors include News Break, SmartNews and MSN; 2 of its 3 listed competitors have raised funding.
Company details
REDEF was founded in 2013 in New York, United States. Curated streams of information are provided by the company for sectors including media, fashion, music, sports, and technology, as well as pop culture topics. Various angles and perspectives are presented to support deeper understanding. Users are enabled to assemble and share personalized mixes of preferred content through the platform. Operations focus on delivering structured insights via the redef.com domain.
- Headquarters New York, United States
- SectorsMedia & Entertainment
- Website redef.com/channel/media/feed
- Social LinkedIn X
- Total Equity Funding$2.25M (USD)
in 1 rounds
- Latest Funding Round$2.25M (USD), Seed
May 2014
- InvestorsAdvancit Capital
& 2 more
Products & Services of REDEF
REDEF offers a comprehensive portfolio of products and services, including REDEF Newsletters and REDEF Platforms.
Delivers remixed content on media and tech topics for subscribers.
Facilitates discussions and content sharing on cultural and business trends.
Funding Insights of REDEF
REDEF has successfully raised a total of $2.25M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.25 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.25M
- Total Rounds 1
- Last Round Seed — $2.25M
- First Round $2.25M
(May 2014)
- Investors Count 3
All 1 funding rounds of REDEF with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2014 | $2.25M | Seed | – | – |
3 investors in total: 3 institutional.
Investors in REDEF
REDEF has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Advancit Capital, Upfront Ventures and Greycroft.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused VC firm investing in early-stage startups in the US | advancitcapital.com | New York, United States | ||
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States |
Investor details for REDEF
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of REDEF
2 dated milestones of REDEF across 1 years, from founding to its latest funding, stage changes and deals.
- Founded REDEF is founded.
- Funding First funding round of $2.2M.
Competitors of REDEF
REDEF has 3 listed competitors in our database, 2 of them funded. They include News Break, SmartNews and MSN.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| newsbreak.com | 2015 | Mountain View, United States | $140.24M | 122 | Multi-category news is aggregated online by News Break. | |
| smartnews.com | 2012 | San Francisco, United States | $410.2M | Personalized news stories are discovered via machine learning algorithms. | ||
| msn.com | 1995 | Redmond, United States | Operates a web portal that aggregates news and delivers various online services to users. |
Detailed competitors of REDEF
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of REDEF
The website of REDEF (redef.com) receives about 31.5K visits a month.
- Monthly visits31.5K
▼ 13% vs previous month
Websites whose visitors overlap most with REDEF. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mediaredefined.com | mediaredefined.com | 100% | – | ||
qresear.ch | qresear.ch | 91% | #1,445,581 | – | |
bunkhistory.org | bunkhistory.org | 88% | #451,217 | – | |
rafu.com | rafu.com | 88% | #775,216 | – | |
| threadreaderapp.com | 88% | #71,965 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for REDEF
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as REDEF (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Frequently Asked Questions about REDEF
REDEF was founded in 2013 and raised its 1st funding round 1 year after it was founded.
REDEF is headquartered in New York, United States. It is registered at New York, New York, United States.
REDEF is a funded company, having raised a total of $2.25M across 1 funding round to date. The company's 1st funding round was a Seed of $2.25M, raised on May 2014.
REDEF was founded in 2013 in New York, United States. Curated streams of information are provided by the company for sectors including media, fashion, music, sports, and technology, as well as pop culture topics. Various angles and perspectives are presented to support deeper understanding. Users are enabled to assemble and share personalized mixes of preferred content through the platform. Operations focus on delivering structured insights via the redef.com domain.
REDEF's top competitors include News Break, SmartNews and MSN.
REDEF offers REDEF Newsletters and REDEF Platforms.
REDEF has 3 investors. Key investors include Advancit Capital, Upfront Ventures, and Greycroft.