About Redefine Meat
Redefine Meat is a Consumer company based in Ness Ziona (Israel) founded in 2018 by Adam Lahav and Eshchar Ben Shitrit. It operates in the Consumer and Technology sectors. Redefine Meat has raised $170 million across 4 funding rounds from investors including FoodBytes, Synthesis Capital and Intercap. Its chief executive is Eshchar Ben Shitrit. Its website redefinemeat.com draws about 77 thousand monthly visits. Redefine Meat offers products and services including Redefine Flank Steak, Redefine Premium Burgers, Redefine Beef Mince, Redefine Lamb Kofta Mix, and Redefine Pulled Beef. Its focus areas include High Tech, 3D Printing, Applications and Food. Its legal entity is Redefine Meat Ltd.
Company details
Provider of 3D-printed meat. It is a meat processing company using 3D technology and delivers animal-free meat with the same appearance, texture, and flavor by using food ingredients. It provides 3D meat digital modeling, food formulations, and food printing technology.
- Headquarters Ness Ziona, Israel
- Founders Adam Lahav, Eshchar Ben Shitrit
- SectorsConsumerTechnology
- Website category Food and Drink · Vegetarian and Vegan
- Website redefinemeat.com
- Social LinkedIn X Facebook Instagram
- Legal Name Redefine Meat Ltd.
- Total Equity Funding$170M (USD)
in 4 rounds
- Latest Funding Round$135M (USD), Series A
Jan 2022
- InvestorsFoodBytes
& 9 more
Products & Services of Redefine Meat
Redefine Meat offers a comprehensive portfolio of products and services, including Redefine Flank Steak, Redefine Premium Burgers, Redefine Beef Mince, Redefine Lamb Kofta Mix, and Redefine Pulled Beef.
Plant-based alternative mimicking beef flank for home cooking.
Coarsely ground burgers for versatile meal preparation.
Base for dishes, offering familiar texture and flavor.
Mediterranean-style mix for flavorful recipes.
Versatile pulled option for easy meal creation.
Pork-flavored alternative ready for quick use.
Sausage-style product for various culinary applications.
Professional-grade flank for foodservice needs.
High-quality pulled beef for commercial kitchens.
Bulk mince for creative professional recipes.
Funding Insights of Redefine Meat
Redefine Meat has successfully raised a total of $170M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $135 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $170M
- Total Rounds 4
- Last Round Series A — $135M
- First Round $6M
(Sep 2019)
- Investors Count 10
All 4 funding rounds of Redefine Meat with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $135M | Series A | – | Synthesis Capital, Hanaco Ventures | |
| Feb 2021 | $29M | Series A | – | Happiness Capital, Hanaco Ventures | |
| Nov 2019 | $10,000 | Grant | – | – | |
| Sep 2019 | $6M | Seed | – | CPT Capital |
10 investors in total: 9 institutional and 1 angel.
Investors in Redefine Meat
Redefine Meat has secured backing from 10 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include FoodBytes, Synthesis Capital and Intercap.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are focused on food technology startups. | – | synthesis.capital | London, United Kingdom | |
Venture capital fund focused on investing in impact startups | – | intercap.com | Toronto, Canada | |
Startups are funded through venture capital by Hanaco Ventures. | – | hanacovc.com | Tel Aviv, Israel | |
Venture capital fund backed by a single family office | – | cptcap.com | London, United Kingdom | |
Early-stage investments are targeted globally by this VC fund. | – | happinesscapital.com | Hong Kong, China | |
A family office is operated in Central America by Losa Group. | – | losagroup.co | Guatemala City, Guatemala | |
Investments are made by K3 Ventures in early-stage technology startups. | – | k3ventures.com | Singapore, Singapore | |
Pitch competition and networking platform for food and agriculture startups | 2015 | foodbytesworld.com | New York, United States | |
The PHW-Gruppe is engaged in poultry production and marketing. | – | phw-gruppe.de | - | |
SB Sake Bosch | Dutch angel investor in Indian startups, founder of Prime Ventures | – | unknown_dd861cc440ce4669b | - |
Investor details for Redefine Meat
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Redefine Meat
30 people are tracked at Redefine Meat (12 in leadership, 18 in team).
| Name | Role | Group |
|---|---|---|
Adam Lahav | Co-Founder | Leadership |
Eshchar Ben Shitrit | Co-Founder & CEO | Leadership |
Matthew Lightstone | VP Of Strategy & Growth | Leadership |
Edwin Bark | Senior Vice President | Leadership |
Nitzan Avny | Director Of Product | Leadership |
Omer Fruchter | VP Product Management | Leadership |
Dorit Caspi | VP People & Culture | Leadership |
Yonatan Zucker | Director Of Finance | Leadership |
Adrian Sagman | Director Of Global Business Development | Leadership |
Moran Levi | Director Of Global QA | Leadership |
Tali Guri | CFO | Leadership |
Jesse Vermeer | Head of Sales FoodService | Leadership |
Mike Butters | UK Sales And Business Development | Team |
Markus Duhnenkamp | Key Account / Sales Development | Team |
Kevin Graham | Key Account Manager | Team |
Daniel B. | Business Development Representative | Team |
Sophia Retchin | Strategy & Growth | Team |
Mor Yaakov | Global Talent Acquisition Manager- I'm Here to REDEFINE your DAY✨ | Team |
Zion Sobelman | Financial Controller | Team |
Marthe Lomans | Manager Operations | Team |
10 more people are available in the full profile.
Complete people profiles for Redefine Meat
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Redefine Meat
3 dated milestones of Redefine Meat across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Redefine Meat is founded.
- Funding First funding round of $6.0M.
- Funding Latest funding round, Series A, of $135.0M.
Web traffic of Redefine Meat
The website of Redefine Meat (redefinemeat.com) receives about 76.6K visits a month and ranks #470,078 among all websites worldwide, #164 in Vegetarian and Vegan.
- Monthly visits76.6K
▲ 10.7% vs previous month
- Unique visitors30.7K
per month
- Global rank#470,078
among all websites
- Category rank#164
Food and Drink · Vegetarian and Vegan
- Bounce rate41%
- Pages per visit2.5
- Average visit1 min 25 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Redefine Meat. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
amorum.it | amorum.it | 100% | – | #2,955,024 | – |
vegconomist.de | vegconomist.de | 92% | – | #613,803 | – |
veganivore.de | veganivore.de | 82% | – | #1,191,783 | – |
| velivery.com | 82% | 680.7K | #298,607 | View details | |
vegnews.com | vegnews.com | 82% | – | #155,559 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 28 similar websites and full traffic analytics for Redefine Meat
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 28 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Platforms
10 companies that operate in the same segment as Redefine Meat (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 6,903 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | 15,437 | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 592.4 M | – | 16,949 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – |
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Related news about Redefine Meat
Complete news archive for Redefine Meat
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Frequently Asked Questions about Redefine Meat
Redefine Meat was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Redefine Meat is headquartered in Ness Ziona, Israel. It is registered at Ness Ziona, Central District, Israel.
Eshchar Ben Shitrit is the current CEO of Redefine Meat. They have also founded this company.
Redefine Meat is a funded company, having raised a total of $170M across 4 funding rounds to date. The company's 1st funding round was a Seed of $6M, raised on Sep 2019.
Provider of 3D-printed meat. It is a meat processing company using 3D technology and delivers animal-free meat with the same appearance, texture, and flavor by using food ingredients. It provides 3D meat digital modeling, food formulations, and food printing technology.
Redefine Meat offers Redefine Flank Steak, Redefine Premium Burgers, Redefine Beef Mince, Redefine Lamb Kofta Mix, and 6 more products and services.
Redefine Meat has 10 investors. Key investors include FoodBytes, Synthesis Capital, Intercap, Hanaco Ventures, and CPT Capital.
Redefine Meat operates through Redefine Meat Ltd..