Redefine Meat

Ness Ziona, Israel Founded: 2018 • Age: 8 yrs
Provider of 3D-printed meat
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About Redefine Meat

Redefine Meat is a company based in Ness Ziona (Israel) founded in 2018 by Adam Lahav and Eshchar Ben Shitrit.. Redefine Meat has raised $170 million across 4 funding rounds from investors including FoodBytes, Synthesis Capital and Intercap. Redefine Meat offers products and services including Redefine Flank Steak, Redefine Premium Burgers, Redefine Beef Mince, Redefine Lamb Kofta Mix, and Redefine Pulled Beef.

  • Headquarter Ness Ziona, Israel
  • Founders Adam Lahav, Eshchar Ben Shitrit
  • Sectors
    Consumer
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Redefine Meat Ltd.
Operational Areas
Consumer → Food, Beverage & Nutrition
Technology → Robotics, Automation & Advanced Manufacturing
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $170 M (USD)

    in 4 rounds

  • Latest Funding Round
    $135 M (USD), Series A

    Jan 31, 2022

  • Investors
    FoodBytes

    & 9 more

  • Employee Count
    Employee Count
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Products & Services of Redefine Meat

Redefine Meat offers a comprehensive portfolio of products and services, including Redefine Flank Steak, Redefine Premium Burgers, Redefine Beef Mince, Redefine Lamb Kofta Mix, and Redefine Pulled Beef. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Plant-based alternative mimicking beef flank for home cooking.

Coarsely ground burgers for versatile meal preparation.

Base for dishes, offering familiar texture and flavor.

Mediterranean-style mix for flavorful recipes.

Versatile pulled option for easy meal creation.

Pork-flavored alternative ready for quick use.

Sausage-style product for various culinary applications.

Professional-grade flank for foodservice needs.

High-quality pulled beef for commercial kitchens.

Bulk mince for creative professional recipes.

People of Redefine Meat
Headcount 50-200
Employee Profiles 30
Employee Profiles
People
Adam Lahav
Co-Founder & CBO
People
Edwin Bark
Senior Vice President
People
Nitzan Avny
Director Of Product
People
Mike Butters
UK Sales And Business Development

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Funding Insights of Redefine Meat

Redefine Meat has successfully raised a total of $170M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $135 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $135.0M
  • First Round

    (11 Sep 2019)

  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2022 Amount Series A - Redefine Meat Valuation Synthesis Capital , Hanaco Ventures
Feb, 2021 Amount Series A - Redefine Meat Valuation Happiness Capital , Hanaco Ventures
Nov, 2019 Amount Grant - Redefine Meat Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Redefine Meat

Redefine Meat has secured backing from 10 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include FoodBytes, Synthesis Capital and Intercap. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investments are focused on food technology startups.
Founded Year Domain Location
Venture capital fund focused on investing in impact startups
Founded Year Domain Location
Startups are funded through venture capital by Hanaco Ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Redefine Meat

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Redefine Meat

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Redefine Meat Comparisons

Employees
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Competitors of Redefine Meat

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Redefine Meat

Frequently Asked Questions about Redefine Meat

When was Redefine Meat founded?

Redefine Meat was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Where is Redefine Meat located?

Redefine Meat is headquartered in Ness Ziona, Israel. It is registered at Ness Ziona, Central District, Israel.

Who is the current CEO of Redefine Meat?

Eshchar Ben Shitrit is the current CEO of Redefine Meat. They have also founded this company.

Is Redefine Meat a funded company?

Redefine Meat is a funded company, having raised a total of $170M across 4 funding rounds to date. The company's 1st funding round was a Grant of $10K, raised on Sep 11, 2019.

What does Redefine Meat do?

Provider of 3D-printed meat. It is a meat processing company using 3D technology and delivers animal-free meat with the same appearance, texture, and flavor by using food ingredients. It provides 3D meat digital modeling, food formulations, and food printing technology.

What products or services does Redefine Meat offer?

Redefine Meat offers Redefine Flank Steak, Redefine Premium Burgers, Redefine Beef Mince, Redefine Lamb Kofta Mix, and 6 more products and services.

Who are Redefine Meat's investors?

Redefine Meat has 10 investors. Key investors include FoodBytes, Synthesis Capital, Intercap, Hanaco Ventures, and CPT Capital.

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