About Redefy
Redefy is a company based in Aurora (United States) founded in 2011 by Chris Rediger and Jordan Connett was acquired by Home Captain in March 2020.. Redefy has raised $466 thousand across 2 funding rounds from investors including Home Captain and James Albertelli. Redefy has completed 1 acquisition, including ResultsMLS. Redefy operates in a competitive market with competitors including QuintoAndar, Compass, Purplebricks, Housfy and SquareFoot, among others.
- Headquarter Aurora, United States
- Founders Chris Rediger, Jordan Connett
- Stage Minicorn
-
Sectors
Real Estate & Construction
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Redefy Corp
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$466 K (USD)
in 2 rounds
-
Latest Funding Round
$466 K (USD), Seed
Sep 11, 2019
-
Investors
Home Captain
& 1 more
-
Employee Count
Employee Count
- Investments & Acquisitions
-
Acquired by
Home Captain
(Mar 03, 2020)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Funding Insights of Redefy
Redefy has successfully raised a total of $466K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $466 thousand completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $466,000
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2019 | Amount | Seed - Redefy | Valuation |
investors |
|
| Sep, 2018 | Amount | Angel Round - Redefy | Valuation | James Albertelli |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Redefy
Redefy has secured backing from 2 investors, including angel investors. Prominent investors backing the company include Home Captain and James Albertelli. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
JA
James Albertelli |
-
|
Founded Year | Domain | Location |
|
Pre-qualified homebuyers are matched algorithmically with curated real estate agents.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Redefy
Redefy has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ResultsMLS. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Online platform helps homeowners list and sell their homes
|
2006 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Redefy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Redefy Comparisons
Competitors of Redefy
Redefy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as QuintoAndar, Compass, Purplebricks, Housfy and SquareFoot, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Rental properties are brokered online for seekers and owners.
|
|
| domain | founded_year | HQ Location |
Online brokerage for residential properties is facilitated via mobile apps.
|
|
| domain | founded_year | HQ Location |
App-based brokerage services for residential property sales are offered.
|
|
| domain | founded_year | HQ Location |
Online brokerage for residential properties is provided to sellers.
|
|
| domain | founded_year | HQ Location |
Commercial real estate is brokered online for searches and negotiations.
|
|
| domain | founded_year | HQ Location |
Sundae is focused on helping homeowners sell properties off-market.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Redefy
Frequently Asked Questions about Redefy
When was Redefy founded?
Redefy was founded in 2011 and raised its 1st funding round 7 years after it was founded.
Where is Redefy located?
Redefy is headquartered in Aurora, United States. It is registered at Aurora, Colorado, United States.
Who is the current CEO of Redefy?
Jordan Connett is the current CEO of Redefy. They have also founded this company.
Is Redefy a funded company?
Redefy is a funded company, having raised a total of $466K across 2 funding rounds to date.
What does Redefy do?
Redefy is an online brokerage firm for residential real estate operating in the USA. It provides basic services like advertising, MLS (multiple listing services) listings, yard signs, lock boxes, etc. It covers the entire process from the pre-listing stage to negotiations, legal paperwork coordination of title and closing. Potential buyers can register online and avail their plans for a flat fee on all deals except for houses valued above 1 million, where extra charges apply. Agents can register with the platform by submitting an application. After the completion of the verification process, they are required to sign the company agreement.
Who are the top competitors of Redefy?
Redefy's top competitors include QuintoAndar, Compass and Purplebricks.
How many acquisitions has Redefy made?
Redefy has made 1 acquisition, including ResultsMLS.
Who are Redefy's investors?
Redefy has 2 investors. Key investors include Home Captain, and James Albertelli.
What is Redefy's valuation?
The valuation of Redefy is $25M as of Sep 2018.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.