About Redefy
Redefy is a Real Estate & Construction company based in Aurora (United States) founded in 2011 by Chris Rediger and Jordan Connett, and was acquired by Home Captain in March 2020. Residential real estate brokerage is facilitated online in the USA. Redefy has raised $466 thousand across 2 funding rounds from investors including Home Captain and James Albertelli. Redefy has completed 1 acquisition, including ResultsMLS. Redefy was last valued at $25 million in September 2018. Its chief executive, as recorded, is Jordan Connett. The company was acqui-hired. Its focus areas include Consumer, Residential Real Estate Tech, Online Brokers and Real Estate and Construction Tech. Its legal entity is Redefy Corp. Its competitors include Compass, SquareFoot and Sundae; 3 of its 3 listed competitors have raised funding.
Company details
Redefy is an online brokerage firm for residential real estate operating in the USA. It provides basic services like advertising, MLS (multiple listing services) listings, yard signs, lock boxes, etc. It covers the entire process from the pre-listing stage to negotiations, legal paperwork coordination of title and closing. Potential buyers can register online and avail their plans for a flat fee on all deals except for houses valued above 1 million, where extra charges apply. Agents can register with the platform by submitting an application. After the completion of the verification process, they are required to sign the company agreement.
- Headquarters Aurora, United States
- Founders Chris Rediger, Jordan Connett
- Stage Acquired
- SectorsReal Estate & Construction
- Email••••••••
- Phone•••• ••••
- Website redefy.com
- Social LinkedIn X Facebook
- Acquired by Home Captain (Mar 2020)
- Legal Name Redefy Corp
- Total Equity Funding$466K (USD)
in 2 rounds
- Latest Funding Round$466K (USD), Seed
Sep 2019
- InvestorsHome Captain
& 1 more
- Investments & Acquisitions
- Acquired byHome Captain
(Mar 2020)
Funding Insights of Redefy
Redefy has successfully raised a total of $466K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $466 thousand completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $466,000
- Total Rounds 2
- Last Round Seed — $466,000
- Investors Count 1
All 2 funding rounds of Redefy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | $466,000 | Seed | – | – | – |
| Sep 2018 | Angel Round | $25M | James Albertelli | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2018 | $25M | •••••••• |
Last known valuation $25M (Sep 2018). 2 investors in total: 1 institutional and 1 angel.
Investors in Redefy
Redefy has secured backing from 2 investors, including angel investors. Prominent investors backing the company include Home Captain and James Albertelli.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
JA James Albertelli | unknown_b74f09c081ed47dfb | |||
Pre-qualified homebuyers are matched algorithmically with curated real estate agents. | 2014 | homecaptain.com | Brooklyn, United States |
Investor details for Redefy
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People of Redefy
2 people are tracked at Redefy (2 in leadership).
| Name | Role | Group |
|---|---|---|
Chris Rediger | Co-Founder & President | Leadership |
Jordan Connett | Co-Founder & CEO | Leadership |
Complete people profiles for Redefy
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Investments & Acquisitions by Redefy
Redefy has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ResultsMLS.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online platform helps homeowners list and sell their homes | resultsmls.com | Nashville, United States | 2006 | Jan 2019 | •••• |
Complete acquisition details for Redefy
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- Exports
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Timeline of Redefy
6 dated milestones of Redefy across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Redefy is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Acquisition Acquires ResultsMLS.
- Funding Latest funding round, Seed, of $466K.
- Exit Acquired by Home Captain.
Competitors of Redefy
Redefy has 3 listed competitors in our database, 3 of them funded. They include Compass, SquareFoot and Sundae.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| compass.com | 2012 | New York, United States | $1.51B | 2,549 | Online brokerage for residential properties is facilitated via mobile apps. | |
| squarefoot.com | 2011 | New York, United States | $30.26M | Commercial real estate is brokered online for searches and negotiations. | ||
| sundae.com | 2018 | San Francisco, United States | $132.55M | 296 | Sundae is focused on helping homeowners sell properties off-market. |
Detailed competitors of Redefy
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Web traffic of Redefy
Websites that share an audience with Redefy (redefy.com).
Websites whose visitors overlap most with Redefy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
denvercityliving.com | denvercityliving.com | 100% | – | ||
| liveurbandenver.com | 84% | View details | |||
| recolorado.com | 84% | #43,726 | View details | ||
coloradohomes.com | coloradohomes.com | 84% | – | ||
| homegain.com | 84% | 1.5K | #13,229,744 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Redefy
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- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Real Estate Technology Platforms
3 companies that operate in the same segment as Redefy (Real Estate Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Residential properties are listed and searched through an app-based platform. | 2005 | Seattle, Washington, United States | USD 87 M | |||
Residential properties are resold via an app-based platform. | 2014 | San Francisco, California, United States | USD 1.35 B | USD 2.71 M | 1,426 | |
Residential real estate search engine | 2005 | San Francisco, California, United States | USD 32.8 M |
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Related news about Redefy
Complete news archive for Redefy
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Frequently Asked Questions about Redefy
Redefy was founded in 2011 and raised its 1st funding round 7 years after it was founded.
Redefy is headquartered in Aurora, United States. It is registered at Aurora, Colorado, United States.
Jordan Connett is the CEO of Redefy, as recorded in our data. They have also founded this company.
Redefy is a funded company, having raised a total of $466K across 2 funding rounds to date.
Redefy is an online brokerage firm for residential real estate operating in the USA. It provides basic services like advertising, MLS (multiple listing services) listings, yard signs, lock boxes, etc. It covers the entire process from the pre-listing stage to negotiations, legal paperwork coordination of title and closing. Potential buyers can register online and avail their plans for a flat fee on all deals except for houses valued above 1 million, where extra charges apply. Agents can register with the platform by submitting an application. After the completion of the verification process, they are required to sign the company agreement.
Redefy's top competitors include Compass, Sundae and SquareFoot.
Redefy has made 1 acquisition, including ResultsMLS.
Redefy has 2 investors. Key investors include Home Captain, and James Albertelli.
The valuation of Redefy is $25M as of Sep 2018.
Redefy operates through Redefy Corp.
Yes. Redefy was acquired by Home Captain in March 2020.