About RedShelf
RedShelf is an Education company based in Chicago (United States) founded in 2012. Platform offering digital textbooks for students. It operates in the Education and Technology sectors. RedShelf has raised $82.53 million across 8 funding rounds from investors including DNS Capital, Rick Lane and Eddie Lou. Its chief executive, as recorded, is Rob Holland. Its website redshelf.com draws about 1.7 million monthly visits. Its focus areas include EdTech, Higher Education Tech, Ecommerce and Digital Textbooks. Its legal entity is REDSHELF, INC. Its competitors include Gigster, NXTsoft and KMS Technology; 2 of its 3 listed competitors have raised funding.
Company details
RedShelf was founded in 2012 in Chicago, United States, within the edtech sector. A digital platform is operated to deliver textbooks, eBooks, academic materials, magazines, and documents to students. Services encompass buying, selling, and reading options for such content. Annotation tools, including bookmarking, highlighting, and note-taking, are integrated to support user interaction. Operations focus on educational content distribution across the United States.
- Headquarters Chicago, United States
- SectorsEducationTechnology
- Website category Science and Education · Universities and Colleges
- Email••••••••
- Phone•••• ••••
- Website redshelf.com
- Social LinkedIn X Facebook YouTube
- Legal Name Redshelf, Inc.
- Total Equity Funding$82.53M (USD)
in 8 rounds
- Latest Funding Round$15M (USD), Series D
Feb 2023
- InvestorsDNS Capital
& 6 more
Apps and channels of RedShelf
its YouTube channel RedShelf has 547 subscribers and 30 videos.
Videos from RedShelf
The most watched videos on RedShelf's YouTube channel, RedShelf (547 subscribers). Click a video to play it here.
More on RedShelf.
Funding Insights of RedShelf
RedShelf has successfully raised a total of $82.53M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $15 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $82.53M
- Total Rounds 8
- Last Round Series D — $15M
- First Round $2M
(May 2015)
- Investors Count 7
All 8 funding rounds of RedShelf with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | $15M | Series D | – | – | – |
| Sep 2020 | $300,000 | Series C | – | – | – |
| Aug 2020 | $10M | Series C | – | – | – |
| Oct 2018 | $25M | Series C | – | DNS Capital | |
| Aug 2018 | $22.21M | Series B | – | – | – |
| Jul 2017 | $2.96M | Series B | – | – | – |
| Aug 2016 | $5.06M | Series B | – | Coniston Capital | |
| May 2015 | $2M | Series A | – | NACS | – |
7 investors in total: 3 institutional and 4 angel.
Investors in RedShelf
RedShelf has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include DNS Capital, Rick Lane and Eddie Lou.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US private equity investments are managed by DNS Capital. | dnscap.com | Chicago, United States | ||
| coniston-capital.com | ||||
A trade association is operated to support collegiate retailing. | nacs.org | Oberlin, United States | ||
RL Rick Lane | unknown_fc2bd54af7a84a4c9 | |||
EL Eddie Lou | Co-founder of OYO, active angel investor in Indian startups | unknown_443a0a4349e14969a | ||
CT Charles Tollinche | Angel investor and entrepreneur focused on Indian startups and technology ventures. | unknown_eadf0787beba456fa | ||
TH Tao Huang | unknown_34dea4c2132145868 |
Investor details for RedShelf
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of RedShelf
30 people are tracked at RedShelf (8 in leadership, 22 in team).
| Name | Role | Group |
|---|---|---|
Rob Holland | Chief Executive Officer | Leadership |
Lisa Keefe | Director of Product Management | Leadership |
Matt Hillman | Chief Customer Officer | Leadership |
Joe J. | Director Of Customer Experience | Leadership |
Mark Franciose | Director of Software Engineering | Leadership |
Gordon Elson | Executive Director, Strategic Partnerships | Leadership |
Tim Salvesen | VP, Finance & Accounting | Leadership |
Terry Winters | Director of Development Operations | Leadership |
Nick Strauss | Content Manager / Customer Service Specialist | Team |
John Kesegich | Technical Lead | Team |
Kristy Schiltz | Customer Service Specialist | Team |
Richard J. Parker | General Counsel | Team |
Ritesh Maharjan | Full Stack Developer | Team |
Sara Ellenberger | Product Manager | Team |
Annie Spagnola | Senior Customer Success Manager | Team |
Andrea Freeman | Jr Full Stack Engineer | Team |
Abbey Schnell | Senior Customer Success Manager | Team |
Peter Tressler | Product Designer | Team |
Anthony Pignatari | Problem Manager | Team |
Eugenia Katsnelson | Product Owner / Scrum Master | Team |
10 more people are available in the full profile.
Complete people profiles for RedShelf
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of RedShelf
3 dated milestones of RedShelf across 11 years, from founding to its latest funding, stage changes and deals.
- Founded RedShelf is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series D, of $15.0M.
Competitors of RedShelf
RedShelf has 3 listed competitors in our database, 2 of them funded. They include Gigster, NXTsoft and KMS Technology.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gigster.com | 2013 | Austin, United States | $32.5M | 12 | Software development services are provided via an AI-powered platform. | |
| nxtsoft.com | 2017 | Birmingham, United States | $4.83M | 79 | Computer software development services provider | |
| kms-technology.com | 2009 | Atlanta, United States | 54 | Software development outsourcing and IT lifecycle services are provided. |
Detailed competitors of RedShelf
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of RedShelf
The website of RedShelf (redshelf.com) receives about 1.7M visits a month and ranks #80,369 among all websites worldwide, #5,094 in Universities and Colleges.
- Monthly visits1.7M
▲ 128.7% vs previous month
- Unique visitors278K
per month
- Global rank#80,369
among all websites
- Category rank#5,094
Science and Education · Universities and Colleges
- Bounce rate56%
- Pages per visit2.2
- Average visit48 sec
- DevicesDesktop 79% · Mobile 21%
Websites whose visitors overlap most with RedShelf. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kortext.com | 100% | 1.5M | #50,767 | View details | |
| textbookrush.com | 97% | #278,212 | View details | ||
| booksrun.com | 97% | #42,100 | View details | ||
| scribbr.com | 96% | 7.5M | #7,391 | View details | |
openstax.org | openstax.org | 96% | #9,772 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for RedShelf
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Education Technology Platforms
3 companies that operate in the same segment as RedShelf (Education Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer of a platform providing gamified language learning through interactive exercises | 2011 | Pittsburgh, Pennsylvania, United States | USD 183.3 M | USD 748.02 M | 900 | |
Cloud-based software for K-12 education is provided. | 1997 | Folsom, California, United States | USD 32 M | USD 47.59 M | 1,308 | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M |
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Related news about Redshelf
Complete news archive for RedShelf
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about RedShelf
RedShelf was founded in 2012 and raised its 1st funding round 3 years after it was founded.
RedShelf is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Rob Holland is the CEO of RedShelf, as recorded in our data.
RedShelf is a funded company, having raised a total of $82.53M across 8 funding rounds to date. The company's 1st funding round was a Series A of $2M, raised on May 2015.
RedShelf was founded in 2012 in Chicago, United States, within the edtech sector. A digital platform is operated to deliver textbooks, eBooks, academic materials, magazines, and documents to students. Services encompass buying, selling, and reading options for such content. Annotation tools, including bookmarking, highlighting, and note-taking, are integrated to support user interaction. Operations focus on educational content distribution across the United States.
RedShelf's top competitors include KMS Technology, Gigster and NXTsoft.
RedShelf has 7 investors. Key investors include DNS Capital, Rick Lane, Eddie Lou, Charles Tollinche, and Tao Huang.
RedShelf operates through Redshelf, Inc..
The website of RedShelf receives about 1.7 million visits a month and ranks #80,369 among all websites worldwide.