About REDUCED
REDUCED is a company based in Frederiksberg (Denmark) founded in 2019.. REDUCED has raised $10.19 million across 3 funding rounds from investors including Rockstart, Pollen Street and Danmarks Eksport og Investeringsfond. The company has 27 employees as of November 30, 2024. REDUCED offers products and services including Upcycled Flavor Solutions and Fermented Ingredients. REDUCED operates in a competitive market with competitors including Sowco and Uhhmami, among others.
- Headquarter Frederiksberg, Denmark
- Employees 27 as on 30 Nov, 2024
- Stage Minicorn
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Reduced Aps
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Annual Revenue
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Net Profit
$-1.09 M (USD)-430as on Dec 31, 2022
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EBITDA
$-1.09 M (USD)-430as on Dec 31, 2022
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Total Equity Funding
$10.19 M (USD)
in 3 rounds
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Latest Funding Round
$6.51 M (USD), Series B
Apr 05, 2024
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Investors
Rockstart
& 6 more
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Employee Count
27
as on Nov 30, 2024
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Products & Services of REDUCED
REDUCED offers a comprehensive portfolio of products and services, including Upcycled Flavor Solutions and Fermented Ingredients. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Natural flavors from upcycled waste for industrial and foodservice use
Ingredients made from food side streams to enhance taste and quality
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Product Management Team
3 people
Co Team
1 people
Head Team
1 people
Plant Team
1 people
Finance and Accounting
1 people
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Funding Insights of REDUCED
REDUCED has successfully raised a total of $10.19M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $6.51 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $6.5M
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First Round
First Round
(08 Jul 2021)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2024 | Amount | Series B - REDUCED | Valuation | Novo Holdings | |
| Jun, 2022 | Amount | Series A - REDUCED | Valuation | Rockstart , Vaekstfonden | |
| Jul, 2021 | Amount | Seed - REDUCED | Valuation | Impact Capital Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in REDUCED
REDUCED has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Rockstart, Pollen Street and Danmarks Eksport og Investeringsfond. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage startups are accelerated across energy, agrifood, and emerging technologies.
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Founded Year | Domain | Location | |
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Private equity and venture capital fund focused on the healthcare sector
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Founded Year | Domain | Location | |
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Provision of financing, loans, equity, and insurance for Danish export and investment activities.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by REDUCED
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - REDUCED
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Reduced Comparisons
Competitors of REDUCED
REDUCED operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sowco and Uhhmami, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering organic sauces, nutrition, and food supplements.
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| domain | founded_year | HQ Location |
Brand specializing in plant-based food ingredients.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Reduced
Frequently Asked Questions about REDUCED
When was REDUCED founded?
REDUCED was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Where is REDUCED located?
REDUCED is headquartered in Frederiksberg, Denmark.
Is REDUCED a funded company?
REDUCED is a funded company, having raised a total of $10.19M across 3 funding rounds to date. The company's 1st funding round was a Seed of $572.44K, raised on Jul 08, 2021.
How many employees does REDUCED have?
As of Nov 30, 2024, the latest employee count at REDUCED is 27.
What does REDUCED do?
REDUCED was established in 2019 in Frederiksberg, Denmark, as a brand within the organic food sector. Organic food items are developed and marketed through the companys operations. The domain reduced.dk is maintained for online accessibility. Focus is placed on sustainable sourcing and distribution of organic products across Denmark. Activities are centered on providing certified organic options to consumers in the region.
What products or services does REDUCED offer?
REDUCED offers Upcycled Flavor Solutions and Fermented Ingredients.
Who are REDUCED's investors?
REDUCED has 7 investors. Key investors include Rockstart, Pollen Street, Danmarks Eksport og Investeringsfond, Novo Holdings, and Danmarks Eksport- og Investeringsfond.
What is REDUCED's valuation?
The valuation of REDUCED is $2.23M as of Jul 2021.