About REDUCED
REDUCED is a Consumer company based in Frederiksberg (Denmark) founded in 2019. Brand of organic food. REDUCED has raised $10.19 million across 3 funding rounds from investors including Rockstart, Pollen Street and Danmarks Eksport og Investeringsfond. The company has 27 employees. REDUCED was last valued at $2.23 million in July 2021. REDUCED offers products and services including Upcycled Flavor Solutions and Fermented Ingredients. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Organic. Its legal entity is Reduced ApS. Its competitors include Sowco and Uhhmami.
Company details
REDUCED was established in 2019 in Frederiksberg, Denmark, as a brand within the organic food sector. Organic food items are developed and marketed through the companys operations. The domain reduced.dk is maintained for online accessibility. Focus is placed on sustainable sourcing and distribution of organic products across Denmark. Activities are centered on providing certified organic options to consumers in the region.
- Headquarters Frederiksberg, Denmark
- Employees 27
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website reduced.dk
- Social Facebook Instagram
- Legal Name Reduced Aps
- Net Profit-$1.09 M (USD)-430as on Dec 31, 2022
- EBITDA-$1.09 M (USD)-430as on Dec 31, 2022
- Total Equity Funding$10.19M (USD)
in 3 rounds
- Latest Funding Round$6.51M (USD), Series B
Apr 2024
- InvestorsRockstart
& 6 more
- Employee Count27
Products & Services of REDUCED
REDUCED offers a comprehensive portfolio of products and services, including Upcycled Flavor Solutions and Fermented Ingredients.
Natural flavors from upcycled waste for industrial and foodservice use
Ingredients made from food side streams to enhance taste and quality
Funding Insights of REDUCED
REDUCED has successfully raised a total of $10.19M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $6.51 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.19M
- Total Rounds 3
- Last Round Series B — $6.51M
- First Round $572,439
(Jul 2021)
- Investors Count 7
All 3 funding rounds of REDUCED with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $6.51M | Series B | – | Novo Holdings | |
| Jun 2022 | $3.11M | Series A | – | Rockstart, Vaekstfonden | |
| Jul 2021 | $572,439 | Seed | $2.23M | Impact Capital Partners |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2021 | $2.23M | •••••••• |
Last known valuation $2.23M (Jul 2021). 7 investors in total: 7 institutional.
Investors in REDUCED
REDUCED has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Rockstart, Pollen Street and Danmarks Eksport og Investeringsfond.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are accelerated across energy, agrifood, and emerging technologies. | 2011 | rockstart.com | Amsterdam, Netherlands | |
Private equity and venture capital fund focused on the healthcare sector | novoholdings.dk | Hellerup, Denmark | ||
Provision of financing, loans, equity, and insurance for Danish export and investment activities. | vf.dk | |||
| vaar.vc | ||||
Private equity firm focused on multiple sectors | 2013 | pollenstreetgroup.com | London, United Kingdom | |
Financial services are provided for export and investment sectors. | 2022 | eifo.dk | Hellerup, Denmark | |
Advises investment managers on fund design, implementation, and investor connections. | 2008 | impactcappartners.com | San Francisco, United States |
Investor details for REDUCED
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of REDUCED
7 people are tracked at REDUCED (4 in leadership, 3 in team); the tracked headcount is 27.
| Name | Role | Group |
|---|---|---|
Emil Munck de Voss | Co-founder | Leadership |
Lorenzo Tirelli | Head of Research And Development | Leadership |
Sofie Glibre Holmberg | Head Of Supply Chain | Leadership |
Kaspar Wehrhahn | Head Of Finance | Leadership |
Signe Rimer | New Product Manager | Team |
Rasmus Bergmann | Plant Manager | Team |
Michael Jones | Market Development Manager | Team |
Complete people profiles for REDUCED
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Timeline of REDUCED
4 dated milestones of REDUCED across 5 years, from founding to its latest funding, stage changes and deals.
- Founded REDUCED is founded.
- Funding First funding round of $572K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $6.5M.
Competitors of REDUCED
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sowco.dk | 2015 | Skovlunde, Denmark | 10 | Operates a direct-to-consumer brand offering organic sauces, nutrition, and food supplements. | ||
| uhhmami.com | 2022 | Copenhagen, Denmark | 2 | Brand specializing in plant-based food ingredients. |
Detailed competitors of REDUCED
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Frequently Asked Questions about REDUCED
REDUCED was founded in 2019 and raised its 1st funding round 2 years after it was founded.
REDUCED is headquartered in Frederiksberg, Denmark.
REDUCED is a funded company, having raised a total of $10.19M across 3 funding rounds to date. The company's 1st funding round was a Seed of $572.44K, raised on Jul 2021.
REDUCED has 27 employees.
REDUCED was established in 2019 in Frederiksberg, Denmark, as a brand within the organic food sector. Organic food items are developed and marketed through the companys operations. The domain reduced.dk is maintained for online accessibility. Focus is placed on sustainable sourcing and distribution of organic products across Denmark. Activities are centered on providing certified organic options to consumers in the region.
REDUCED offers Upcycled Flavor Solutions and Fermented Ingredients.
REDUCED has 7 investors. Key investors include Rockstart, Pollen Street, Danmarks Eksport og Investeringsfond, Novo Holdings, and Danmarks Eksport- og Investeringsfond.
The valuation of REDUCED is $2.23M as of Jul 2021.
REDUCED operates through Reduced Aps.