About Reelcraft
Reelcraft is a company based in Columbia City (United States) founded in 1943, and was acquired by Madison Industries in June 2017. Hose, cord, and cable reels are manufactured by Reelcraft. The company has 205 employees. Its chief executive, as recorded, is Walt Sterneman. Its website reelcraft.com draws about 43 thousand monthly visits.
Company details
Reelcraft was established in 1943 in Columbia City, United States, where operations focus on the manufacturing sector. Hose, cord, and cable reels are produced for industrial and commercial uses, supporting applications in various industries. The company is led by CEO Walt Sterneman, with activities centered on product design and distribution from its U.S. base.
- Headquarters Columbia City, United States
- Employees 205
- Stage Acquired
- Email••••••••
- Phone•••• ••••
- Website reelcraft.com
- Social LinkedIn X Facebook
- Acquired by Madison Industries (Jun 2017)
- Investors
- Employee Count205
- Acquired byMadison Industries
(Jun 2017)
Investors in Reelcraft
Reelcraft has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Madison Industries.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Medical devices are manufactured diversely across various applications. | 1994 | madison.net | Chicago, United States |
Investor details for Reelcraft
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- Complete investor list
- Round participation
- Investor portfolios
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People of Reelcraft
17 people are tracked at Reelcraft (4 in leadership, 13 in team); the tracked headcount is 205.
| Name | Role | Group |
|---|---|---|
Walt Sterneman | CEO | Leadership |
Scott Cassidy | President | Leadership |
Lonnie Niccum | Director Of IT | Leadership |
Colin Gallagher | Chief Financial Officer | Leadership |
Tom Hansom | Business Development Manager - OEM | Team |
Stephanie Nix | Central Regional Manager | Team |
Ross McGregor | OEM Sales Manager/ Government Sales | Team |
Doug Munjas | Business Development Manager | Team |
Bill Martin | National Sales Manager | Team |
Wesley Leon | Electrical Business Development Manager | Team |
Matthew Boyd | National Accounts Manager | Team |
James Maggard | Logistics Manager | Team |
David Wenger | Controller - OEM | Team |
Keiran Gilles | Engineering Intern | Team |
Andrew Hufford | National Accounts Manager | Team |
Charles Doehrmann | Materials Manager | Team |
Debbie Parrett | Buyer/purchasing Group Leader | Team |
Complete people profiles for Reelcraft
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Reelcraft
2 dated milestones of Reelcraft across 74 years, from founding to its latest funding, stage changes and deals.
- Founded Reelcraft is founded.
- Exit Acquired by Madison Industries.
Web traffic of Reelcraft
The website of Reelcraft (reelcraft.com) receives about 42.7K visits a month.
- Monthly visits42.7K
▲ 40.4% vs previous month
Websites whose visitors overlap most with Reelcraft. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
coxreels.com | coxreels.com | 100% | #2,140,901 | – | |
hubbell-gleason.com | hubbell-gleason.com | 90% | – | ||
| senco.com | 82% | 45.9K | #472,608 | View details | |
acrobuildingsystems.com | acrobuildingsystems.com | 82% | #5,393,771 | – | |
| strongtie.com | 82% | #78,638 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Reelcraft
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- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Reelcraft
Reelcraft was founded in 1943.
Reelcraft is headquartered in Columbia City, United States. It is registered at Columbia City, Oregon, United States.
Walt Sterneman is the CEO of Reelcraft, as recorded in our data.
Reelcraft has 205 employees.
Reelcraft was established in 1943 in Columbia City, United States, where operations focus on the manufacturing sector. Hose, cord, and cable reels are produced for industrial and commercial uses, supporting applications in various industries. The company is led by CEO Walt Sterneman, with activities centered on product design and distribution from its U.S. base.
Reelcraft has 1 investor. Key investors include Madison Industries.
Yes. Reelcraft was acquired by Madison Industries in June 2017.