About Rephrase.ai
Rephrase.ai is a Technology company based in Bengaluru (India) founded in 2019, and was acquired by Adobe in November 2023. AI-driven videos are generated for personalization, testing, and education. Rephrase.ai has raised $12.1 million across 2 funding rounds from investors including Adobe, Red Ventures and Lightspeed India. The company has 32 employees. Its Indian entity Rephrase Technologies Private Limited reported revenue of ₹18.99 Cr. Its focus areas include Enterprise Applications, Video Creation Tools, Video Editors and Specialized Video Editor.
Company details
Rephrase.ai was founded in 2019 in Bengaluru, India, within the AI technology sector. Videos are created through an AI platform that supports AB testing for variant comparisons, personalization for targeted content, educational formats, and adaptations of corporate training materials. Operations focus on streamlining video production for businesses, with services delivered via the rephrase.ai domain.
- Headquarters Bengaluru, India
- Employees 32
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website rephrase.ai
- Social LinkedIn X Facebook
- Acquired by Adobe (Nov 2023)
- Legal Name Rephrase Technologies Private Limited
- Date of Incorporation 12 Jul, 2020
- Jurisdiction Bangalore, Karnataka, India
Associated legal entities of Rephrase.ai
Rephrase.ai is associated with 2 registered companies on The Company Check; the primary company is Rephrase Technologies Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Rephrase Technologies Private Limited CIN U72900KA2020PTC135853 | Under Liquidation | 12 Jul 2020 | Bangalore, Karnataka | ₹19.0 Cr | 32 | 4 | View details |
| Colorstring Private Limited CIN U74999MH2016PTC284689 | Strike Off | 11 Aug 2016 | Mumbai, Maharashtra | 2 | View details |
Funding Insights of Rephrase.ai
Rephrase.ai has successfully raised a total of $12.1M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10.6 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.1M
- Total Rounds 2
- Last Round Series A — $10.6M
- First Round $1.5M
(Sep 2020)
- Investors Count 5
All 2 funding rounds of Rephrase.ai with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $10.6M | Series A | – | Red Ventures | |
| Sep 2020 | $1.5M | Seed | – | AV8 Ventures, Lightspeed India | – |
6 investors in total: 6 institutional.
Investors in Rephrase.ai
Rephrase.ai has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Adobe, Red Ventures and Lightspeed India.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technology investing and private equity firm focused on partnerships. | silverlake.com | |||
Venture capital firm investing in technology, life sciences, and related sectors. | 8vc.com | |||
Early-stage startups are supported by AV8 Ventures through investments. | 2021 | av8.vc | Palo Alto, United States | |
Venture capital investing in innovative startups across technology sectors. | 2008 | lsip.com | Bengaluru, India | |
Web development, digital marketing, and market analytics services are provided. | 2000 | redventures.com | Fort Mill, United States | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | adobe.com | San Jose, United States |
Investor details for Rephrase.ai
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Rephrase Technologies Private Limited (Rephrase.ai)
Rephrase Technologies Private Limited is the primary company behind Rephrase.ai. The boards of the 2 registered companies of Rephrase.ai currently have 4 directors; the longest-serving is Ashray Malhotra, appointed in 2020. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ashray Malhotra DIN 07586131 | Director | 12 Jul 2020 | 6 yrs 3 mo | Rephrase Technologies Private Limited, Colorstring Private Limited |
| Shivam Mangla DIN 08790535 | Director | 12 Jul 2020 | 6 yrs 3 mo | Rephrase Technologies Private Limited |
| Nisheeth Lahoti DIN 07588396 | Director | 12 Jul 2020 | 6 yrs 3 mo | Rephrase Technologies Private Limited, Colorstring Private Limited |
| Suman Kumar Verma DIN 07385067 | IRP/RP/Liquidator | 28 Apr 2025 | 1 yr 6 mo | Rephrase Technologies Private Limited |
Financials of Rephrase.ai
Figures of Rephrase Technologies Private Limited, the primary company behind Rephrase.ai, for FY 2024. Revenue was ₹18.99 Cr (-19% year on year). Net profit was ₹1.33 Cr (7% margin). EBITDA was ₹1.84 Cr (10% margin).
- ₹18.99 CrRevenue · FY 2024 · -19% YoY
- ₹1.33 CrNet profit · 7% margin
- ₹1.84 CrEBITDA · 10% margin
- ₹30,000Paid-up capital
- 32Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Rephrase Technologies Private Limited are on its company page.
Detailed financial statements for Rephrase.ai
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Rephrase.ai
4 dated milestones of Rephrase.ai across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Rephrase.ai is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series A, of $10.6M.
- Exit Acquired by Adobe.
Web traffic of Rephrase.ai
Websites that share an audience with Rephrase.ai (rephrase.ai).
Websites whose visitors overlap most with Rephrase.ai. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details | |
| linkedin.com | 96% | 1.9B | #18 | View details |
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Related news about Rephrase.Ai
Complete news archive for Rephrase.ai
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Frequently Asked Questions about Rephrase.ai
Rephrase.ai was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Rephrase.ai is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Rephrase.ai is a funded company, having raised a total of $12.1M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Sep 2020.
Rephrase.ai has 32 employees.
The primary company behind Rephrase.ai, Rephrase Technologies Private Limited, reported revenue of ₹18.99 Cr for FY 2024, down 19% year on year.
Rephrase.ai was founded in 2019 in Bengaluru, India, within the AI technology sector. Videos are created through an AI platform that supports AB testing for variant comparisons, personalization for targeted content, educational formats, and adaptations of corporate training materials. Operations focus on streamlining video production for businesses, with services delivered via the rephrase.ai domain.
Rephrase.ai has 6 investors. Key investors include Adobe, Red Ventures, Lightspeed India, Silver Lake, and 8VC.
Rephrase.ai is associated with 2 legal entities: Rephrase Technologies Private Limited, Colorstring Private Limited.
Yes. Rephrase.ai was acquired by Adobe in November 2023.
The legal entities of Rephrase.ai currently have 4 directors, including Ashray Malhotra, Suman Kumar Verma, Shivam Mangla and others.