About RethinkFirst
RethinkFirst is a company based in New York (United States) founded in 2007. It operates as a AI-as-a-Service and Subscription Services. RethinkFirst has raised $17.99 million across 13 funding rounds from investors including K1 Investment Management, Arboretum Ventures and Beringea. RethinkFirst has completed 3 acquisitions, including Go Vizzle, TheraWe and TotalABA. RethinkFirst offers products and services including Behavioral Health EMR and AI-Powered Predictive Tools. RethinkFirst operates in a competitive market with competitors including Magellan Health, AbleTo, Lyra Health, Thrive Global and Wysa, among others.
- Headquarter New York, United States
- SectorsHealthcareTechnology Education
- Email••••••••
- Phone•••• ••••
- Website rethinkfirst.com
- Social LinkedIn X Facebook YouTube
- Legal Name Rethink
- Total Equity Funding$17.99M (USD)
in 13 rounds
- InvestorsK1 Investment Management
& 5 more
- Investments & AcquisitionsGo Vizzle
& 2 more
Products & Services of RethinkFirst
RethinkFirst offers a comprehensive portfolio of products and services, including Behavioral Health EMR and AI-Powered Predictive Tools.
Behavioral health records are managed with high precision.
Patient progress is predicted using advanced AI technology.
Apps and channels of RethinkFirst
its YouTube channel RethinkFirst has 7.7K subscribers and 4 videos.
Videos from RethinkFirst
The most watched videos on RethinkFirst's YouTube channel, RethinkFirst (7.7K subscribers). Click a video to play it here.
More on RethinkFirst.
Funding Insights of RethinkFirst
RethinkFirst has successfully raised a total of $17.99M across 13 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.99M
- Total Rounds 13
- First Round $2M
(Apr 2008)
- Investors Count 6
Latest 10 of 13 funding rounds of RethinkFirst with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2020 | – | Series D | – | K1 Investment Management | – |
| May 2014 | $10M | Series C | – | Arboretum Ventures, Beringea | – |
| Oct 2011 | $3.12M | Series A | – | Seavest Investment Group | |
| Apr 2010 | $50,000 | Seed | – | – | – |
| Apr 2010 | $50,000 | Series A | – | – | – |
| Apr 2010 | $250,000 | Seed | – | – | – |
| Dec 2009 | $600,000 | Seed | – | – | – |
| Nov 2009 | $600,000 | Series A | – | – | – |
| Oct 2009 | $250,000 | Seed | – | – | – |
| Sep 2009 | $250,000 | Seed | – | – | – |
6 investors in total: 4 institutional and 2 angel.
Investors in RethinkFirst
RethinkFirst has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include K1 Investment Management, Arboretum Ventures and Beringea.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
B2B enterprise SaaS investments are managed by K1 Investment Management. | – | k1.com | Manhattan Beach, United States | |
Healthcare venture capital investments are made by Arboretum Ventures. | – | arboretumvc.com | Ann Arbor, United States | |
Investments are made in growth-stage startups by Beringea. | – | beringea.com | Farmington Hills, United States | |
US tech and offline companies are invested in by Seavest. | – | seavestinc.com | White Plains, United States | |
JS Jonathan Sackler | - | – | unknown_3cb03f084042405f8 | - |
MG Matthew Greenfield | - | – | unknown_31d25ac13a994a299 | - |
Investor details for RethinkFirst
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Co-investor network
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People of RethinkFirst
74 people are tracked at RethinkFirst (34 in leadership, 7 in board & advisors, 33 in team).
| Name | Role | Group |
|---|---|---|
Eric Larsson | Chief Financial Officer | Leadership |
Jennifer Gregory | Partner Solutions Consultant | Leadership |
Lisette Rocco | Director Sales Operations | Leadership |
Daniel Etra | CEO | Leadership |
Patty Mah | CFO | Leadership |
Lin Chong | Executive Vice President | Leadership |
Trenton Williams | Director Of Partnerships | Leadership |
Rachel Schiff | Chief Product Officer | Leadership |
Zitlalli Casillas | Director Of Customer Support/product Owner Of Total Therapy | Leadership |
Roman Isanin | Director Of Engineering At Rethink First | Leadership |
Mike Lamm | Chief People Officer | Leadership |
David Cox | VP, Data Science, RethinkFutures | Leadership |
Maria S. | Sr. Director Of People | Leadership |
Melissa Danielsen | Senior Vice President Strategy | Leadership |
Frank Sadeghi | SVP, Global Head, RethinkCare | Leadership |
Angela Nelson | VP Of Operations & Executive Director Of Clinical Services | Leadership |
Kaitlin Doyle | Therawe Clinical Director | Leadership |
Michael Valdes | Senior Director Infrastructure And Finops | Leadership |
Josh Peters | Vice President Of Business Development | Leadership |
Chandni Patel | Regional Sales Director | Leadership |
54 more people are available in the full profile.
Complete people profiles for RethinkFirst
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by RethinkFirst
RethinkFirst has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Go Vizzle, TheraWe and TotalABA.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Web-based billing solutions are provided for healthcare providers. | totalaba.com | Temecula, United States | 2011 | Jan 2022 | •••• | |
Limited information available | govizzle.com | Shaker Heights, United States | 2008 | Apr 2021 | •••• | |
Provider of home therapy management solution | theraweconnect.com | Kansas, United States | 2017 | Aug 2020 | •••• |
Complete acquisition details for RethinkFirst
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of RethinkFirst
6 dated milestones of RethinkFirst across 15 years, from founding to its latest funding, stage changes and deals.
Competitors of RethinkFirst
RethinkFirst operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Magellan Health, AbleTo, Lyra Health, Thrive Global and Wysa, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| magellanhealth.com | 1969 | Scottsdale, United States | $101M | 10,506 | Behavioral healthcare management and pharmacy services are provided for employees. | |
| ableto.com | 2008 | New York, United States | $108.75M | 1,125 | Offers a digital platform to connect people with licensed therapists and coaches | |
| lyrahealth.com | 2015 | Burlingame, United States | $906.13M | 1,145 | AI-powered mental health benefits for employers are provided. | |
| thriveglobal.com | 2016 | New York, United States | $130.2M | 82 | Mental wellbeing coaching platform is provided for enterprises. | |
| wysa.com | 2015 | Boston, United States | $30.5M | 4 | AI-driven mental health support platform is provided by Wysa. | |
| lifespeak.com | 2004 | Toronto, Canada | $31.88M | 83 | Cloud-based platform for employee wellness | |
| oviahealth.com | 2012 | Boston, United States | $29.23M | 80 | Mobile applications for women's and family health are provided. | |
| koahealth.com | 2016 | London, United Kingdom | $36M | 24 | Digitally-enabled mental health therapies and platform solutions are provided. |
Detailed competitors of RethinkFirst
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of RethinkFirst
The website of RethinkFirst (rethinkfirst.com) receives about 88.9K visits a month.
- Monthly visits88.9K
▲ 15.7% vs previous month
Websites whose visitors overlap most with RethinkFirst. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rethinked.com | 100% | – | #406,513 | View details | |
| clever.com | 70% | 120.1M | #502 | View details | |
| classdojo.com | 68% | 20.1M | #2,994 | View details | |
psiwaresolution.com | psiwaresolution.com | 66% | – | #491,669 | – |
starfall.com | starfall.com | 62% | – | #9,168 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for RethinkFirst
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Rethinkfirst
Complete news archive for RethinkFirst
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to RethinkFirst
10 companies that operate in the same segment as RethinkFirst (Assistive & Age Tech Solutions), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ride-sharing service for children's healthcare transportation is managed digitally. | 2014 | South Pasadena, California, United States | USD 105.52 M | – | 123 | |
Robotic arms are provided for mobility and rehabilitation support. | 2004 | Boston, Massachusetts, United States | USD 17.21 M | USD 40.93 M | 185 | |
Hearing loss treatment devices are developed by WS Audiology. | 2019 | Allerød, Denmark | – | – | – | |
Aira is focused on providing remote video interpreting services for accessibility. | 2014 | San Diego, California, United States | USD 192.2 M | – | – | |
Exoskeletons for medical rehabilitation and industrial productivity are provided. | 2005 | United States | USD 24.37 M | USD 71.6 M | 61 | |
Senior members are connected with caregivers through a digital platform. | 2017 | Miami, Florida, United States | USD 424.98 M | – | – | |
Online job portal for disabled people | 2014 | Sydney, New South Wales, Australia | USD 40 M | USD 61.44 M | – | |
Provider of home care and senior care services | 2014 | Omaha, Nebraska, United States | USD 210 M | – | 2,258 | |
Personal electric wheelchairs for mobility support are developed. | 2012 | Shinagawa, Tokyo, Japan | USD 62.5 M | – | – | |
AI-based fall detection and prevention technology is provided for clinics. | 2014 | San Francisco, California, United States | USD 102.5 M | – | 85 |
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Frequently Asked Questions about RethinkFirst
RethinkFirst was founded in 2007 and raised its 1st funding round 1 year after it was founded.
RethinkFirst is headquartered in New York, United States. It is registered at New York, New York, United States.
RethinkFirst is a funded company, having raised a total of $17.99M across 13 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Apr 2008.
Behavioral health challenges are addressed by RethinkFirst through innovative technology, clinical expertise, and data science. Solutions are designed to serve diverse communities in schools, workplaces, and clinical settings across multiple countries. AI-driven tools and extensive datasets are utilized to predict outcomes and improve lives. Sectors such as education and corporate wellness are supported with tailored programs and resources.
RethinkFirst's top competitors include Lyra Health, Thrive Global and Magellan Health.
RethinkFirst offers Behavioral Health EMR and AI-Powered Predictive Tools.
RethinkFirst has 6 investors. Key investors include K1 Investment Management, Arboretum Ventures, Beringea, Seavest Investment Group, and Jonathan Sackler.
RethinkFirst operates through Rethink.