About ReThought
ReThought is a Retail company based in Delhi (India) founded in 2022 by Adrija Halder and Rohan Tuteja. ReThought has raised $160 thousand across 1 funding round from investors including 100X.VC. The company has 1 employees. ReThought has completed 1 acquisition, including Cyber Boxer. Its Indian entity Rethought Technologies Private Limited reported revenue of ₹79 Lakh. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include FreeUp, Elanic and Zapyle; 3 of its 3 listed competitors have raised funding.
Company details
Online platform offering multi-category used fashion products. The product catalog includes shirts, t-shirts, trousers, dresses, jackets, sweatshirts, and more. Customers can discover, buy, and sell products through the website and app. It short-form video content for real-time style discovery and AI powered search and discovery tools.
- Headquarters Delhi, India
- Employees 1
- Founders Adrija Halder, Rohan Tuteja
- SectorsRetail
- Email••••••••
- Website rethought.in
- Social LinkedIn
- Legal Name Rethought Technologies Private Limited
- Date of Incorporation 02 Jul, 2021
- Jurisdiction Ghaziabad, Uttar Pradesh, India
- Annual Revenue₹79 Lakh
FY 2025 · -24% YoY
- Net Loss-₹40.6 Lakh
FY 2025 · -51% margin
- EBITDA-₹35.8 Lakh
FY 2025 · -45% margin
- Total Equity Funding$160K (USD)
in 1 rounds
- Latest Funding Round$160K (USD), Seed
Jun 2023
- Investors
- Employee Count1
- Investments & Acquisitions
Associated legal entities of ReThought
ReThought operates through Rethought Technologies Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Rethought Technologies Private Limited CIN U52399UP2021PTC148176 | Active | 02 Jul 2021 | Ghaziabad, Uttar Pradesh | ₹0.8 Cr | 2 | View details |
Funding Insights of ReThought
ReThought has successfully raised a total of $160K through 1 strategic funding round. The most recent funding activity was a Seed round of $160 thousand completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $160,000
- Total Rounds 1
- Last Round Seed — $160,000
- First Round $160,000
(Jun 2023)
- Investors Count 1
All 1 funding rounds of ReThought with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | $160,000 | Seed | – | 100X.VC | – |
1 investors in total: 1 institutional.
Investors in ReThought
ReThought has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include 100X.VC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are funded by 100X.VC venture capital firm. | 100x.vc | Mumbai, India |
Investor details for ReThought
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Rethought Technologies Private Limited (ReThought)
Rethought Technologies Private Limited is the primary company behind ReThought. The board of Rethought Technologies Private Limited currently have 2 directors; the longest-serving is Rohan Tuteja, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rohan Tuteja DIN 09224822 | Director | 02 Jul 2021 | 5 yrs 4 mo | Rethought Technologies Private Limited |
| Adrija Halder DIN 09224854 | Director | 02 Jul 2021 | 5 yrs 4 mo | Rethought Technologies Private Limited |
People of ReThought
2 people are tracked at ReThought (2 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for ReThought
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Verified entity values are shown only after access is granted.
Financials of ReThought
Figures of Rethought Technologies Private Limited, the primary company behind ReThought, for FY 2025. Revenue was ₹79 Lakh (-24% year on year). Net loss was -₹40.6 Lakh (-51% margin). EBITDA was -₹35.8 Lakh (-45% margin). Revenue has grown at a compounded annual rate of +170% over three years.
- ₹79 LakhRevenue · FY 2025 · -24% YoY
- -₹40.6 LakhNet loss · -51% margin
- -₹35.8 LakhEBITDA · -45% margin
- ₹2.6 LakhPaid-up capital
- +170%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Rethought Technologies Private Limited are on its company page.
Detailed financial statements for ReThought
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
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Investments & Acquisitions by ReThought
ReThought has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cyber Boxer.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Simulation & cyber loss database-based risk quantification and assessment | cyberboxer.com | Tallinn, Estonia | 2017 | Sep 2023 | •••• |
Complete acquisition details for ReThought
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- Exports
Verified entity values are shown only after access is granted.
Timeline of ReThought
3 dated milestones of ReThought across 1 years, from founding to its latest funding, stage changes and deals.
- Founded ReThought is founded.
- Funding First funding round of $160K.
- Acquisition Acquires Cyber Boxer.
Competitors of ReThought
ReThought has 3 listed competitors in our database, 3 of them funded. They include FreeUp, Elanic and Zapyle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freeup.app | 2019 | Bengaluru, India | $785,468 | 27 | Multi-category second-hand products are offered via an app-based marketplace. | |
| elanic.in | 2014 | Bengaluru, India | $1.89M | 11 | Mobile based P2P marketplace to buy and sell fashion products | |
| zapyle.com | 2015 | Bengaluru, India | $1.19M | Pre-owned luxury women's fashion is traded via an online marketplace. |
Detailed competitors of ReThought
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ReThought
Websites that share an audience with ReThought (rethought.in).
Websites whose visitors overlap most with ReThought. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
amalfiindia.com | amalfiindia.com | 100% | #5,241,030 | – | |
| swapfashions.com | 30% | 21.4K | #829,738 | View details | |
| bombayclosetcleanse.in | 29% | #712,438 | View details | ||
curatedfindings.co | curatedfindings.co | 29% | #1,898,092 | – | |
mythriftkart.com | mythriftkart.com | 29% | #357,066 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for ReThought
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as ReThought (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Frequently Asked Questions about ReThought
ReThought was founded in 2022 and raised its 1st funding round 1 year after it was founded.
ReThought is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
ReThought is a funded company, having raised a total of $160K across 1 funding round to date. The company's 1st funding round was a Seed of $160K, raised on Jun 2023.
ReThought has 1 employees.
The primary company behind ReThought, Rethought Technologies Private Limited, reported revenue of ₹79 Lakh for FY 2025, down 24% year on year.
Online platform offering multi-category used fashion products. The product catalog includes shirts, t-shirts, trousers, dresses, jackets, sweatshirts, and more. Customers can discover, buy, and sell products through the website and app. It short-form video content for real-time style discovery and AI powered search and discovery tools.
ReThought has made 1 acquisition, including Cyber Boxer.
ReThought has 1 investor. Key investors include 100X.VC.
ReThought operates through Rethought Technologies Private Limited.
The legal entities of ReThought currently have 2 directors, including Rohan Tuteja, Adrija Halder.