About Reverb
Reverb is a Media & Entertainment company based in Chicago (United States) founded in 2013, and was acquired by Creator Partners in April 2025. It operates as an used musical instruments are traded via an online marketplace. Reverb has raised $72.03 million across 6 funding rounds from investors including Etsy, Summit Partners and Max Levchin. Its website reverb.com draws about 15.4 million monthly visits. Its focus areas include Consumer, Music Tech, Ecommerce and Diversified.
Company details
Reverb was founded in 2013 in Chicago, United States, as an online platform in the e-commerce sector focused on musical instruments. Used, vintage, and hand-made items such as guitars are listed by sellers for sale. Buyers are allowed to browse inventory, contact sellers directly, and negotiate terms including pricing and shipping arrangements through the site.
- Headquarters Chicago, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Arts and Entertainment · Music
- Email••••••••
- Website reverb.com
- Social LinkedIn X Facebook
- Acquired by Creator Partners (Apr 2025)
- Total Equity Funding$72.03M (USD)
in 6 rounds
- Latest Funding Round$15M (USD), Series B
Aug 2017
- InvestorsEtsy
& 8 more
- Acquired by
Apps and channels of Reverb
Reverb publishes 1 mobile app with over 1M+ downloads.
Funding Insights of Reverb
Reverb has successfully raised a total of $72.03M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $72.03M
- Total Rounds 6
- Last Round Series B — $15M
- First Round $500,000
(Jun 2013)
- Investors Count 6
All 6 funding rounds of Reverb with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2017 | $15M | Series B | – | Summit Partners | |
| Dec 2015 | $25M | Series B | – | Summit Partners | – |
| Dec 2015 | $25M | Series B | – | – | |
| Jan 2015 | $4.2M | Series B | – | – | – |
| Nov 2013 | $2.33M | Series A | – | – | – |
| Jun 2013 | $500,000 | Seed | – | – | – |
9 investors in total: 4 institutional and 5 angel.
Investors in Reverb
Reverb has secured backing from 9 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Etsy, Summit Partners and Max Levchin.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Summit Partners is recognized as a growth equity investment firm. | – | summitpartners.com | Boston, United States | |
An investment company focused on creative industries is operated. | 2022 | creatorpartners.com | - | |
Online marketplace offering multi-category products from independent designers | 2005 | etsy.com | Dublin, Ireland | |
ML Max Levchin | Co-founder of PayPal, Affirm CEO, prominent tech investor | – | unknown_62a73be55f424ac08 | - |
JO Jon Oringer | Founder of Shutterstock, billionaire entrepreneur, active angel investor in tech startups. | – | unknown_42af69831afe43558 | - |
AB Adam Bain | Angel investor, ex-Twitter COO, supports Indian startups | – | unknown_978cc2be0b534ffb9 | - |
RB Roger B McNamee | American investor, co-founder of Elevation Partners, early Facebook investor | – | unknown_95634282bf6640f59 | - |
FG Fabrice Grinda | French entrepreneur, angel investor, co-founder of OLX, active in Indian startups | – | unknown_06c27278702843308 | - |
Servco is engaged in automotive retail and distribution services. | – | servco.com | United States |
Investor details for Reverb
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Reverb
91 people are tracked at Reverb (19 in leadership, 72 in team).
| Name | Role | Group |
|---|---|---|
Kyle Crum | Director, Engineering | Leadership |
David Mandelbrot | Chief Executive Officer | Leadership |
Lauren Katzberg | Senior Director Of Product Management | Leadership |
Heather Farr Edwards | Director, Brand & Communications | Leadership |
Isaac Fox | Director Of Product Management | Leadership |
Jessica Wainwright | Executive Assistant To Chief Executive Officer | Leadership |
Annette Barrett | Managing Director | Leadership |
Jim Tuerk | Director, Business Development | Leadership |
Holly Sandberg | Director, Trust & Safety | Leadership |
Jason Wain | Chief Technology Officer | Leadership |
Tiffany Miller | Chief Operating Officer | Leadership |
Ruba al Badawi | Chief People Officer | Leadership |
Cyril Nigg | Senior Director - Analytics | Leadership |
Kevin Donnelly | Director Of Engineering | Leadership |
Krystle Malic | Director Ii, Finance Transformation | Leadership |
Laura Fendrich Datzman | Director, Talent Acquisition & DEI | Leadership |
Matthew Dartez | Sr. Director Of Engineering | Leadership |
Bahniman H. | CFO | Leadership |
Lynette Sage | Creative Director | Leadership |
H. Tucker Rosebrock | Senior Software Engineer | Team |
71 more people are available in the full profile.
Complete people profiles for Reverb
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Reverb
5 dated milestones of Reverb across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Reverb is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series B, of $15.0M.
- Exit Acquired by Etsy.
- Exit Acquired by Creator Partners.
Web traffic of Reverb
The website of Reverb (reverb.com) receives about 15.4M visits a month and ranks #2,806 among all websites worldwide, #286 in Music.
- Monthly visits15.4M
▼ 3.1% vs previous month
- Unique visitors3.5M
per month
- Global rank#2,806
among all websites
- Category rank#286
Arts and Entertainment · Music
- Bounce rate36%
- Pages per visit5.6
- Average visit4 min 57 sec
- DevicesDesktop 57% · Mobile 43%
Websites whose visitors overlap most with Reverb. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sweetwater.com | 100% | 14M | #3,371 | View details | |
chicagomusicexchange.com | chicagomusicexchange.com | 96% | – | #104,071 | – |
thegearpage.net | thegearpage.net | 94% | – | #28,244 | – |
musiciansfriend.com | musiciansfriend.com | 90% | – | #24,323 | – |
zzounds.com | zzounds.com | 77% | – | #25,500 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Reverb
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Music Tech
10 companies that operate in the same segment as Reverb (Music Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform for on-demand music and radio streaming | 2007 | Paris, Ile de France, France | USD 445.42 M | USD 627.4 M | 1,093 | |
Music streaming is offered on-demand to global users. | 2006 | Stockholm, Stockholm County, Sweden | USD 2.06 B | USD 19.4 B | 19,363 | |
Broadcast radio channels are aggregated and streamed through subscriptions. | 2002 | San Francisco, California, United States | USD 98.35 M | – | – | |
Music streaming services are provided online for free. | 2007 | Berlin, Berlin, Germany | USD 437.81 M | – | – | |
A ticketing platform for live events is offered by DICE. | 2014 | London, England, United Kingdom | USD 238.27 M | – | – | |
Decentralized audio distribution is enabled for creators via blockchain technology. | 2018 | San Francisco, California, United States | USD 16.1 M | – | 44 | |
Music creation and collaboration are enabled through an online platform. | 2013 | New York, New York, United States | USD 164.5 M | – | – | |
Music streaming solutions for businesses are provided. | 2014 | Stockholm, Sweden | USD 54.62 M | – | – | |
Mobile jukebox app is used for venue customer engagement. | 2010 | Oakland, California, United States | USD 6.82 M | – | 80 | |
Music is licensed via a cloud-based platform for professional use. | 2009 | Stockholm, Stockholm County, Sweden | USD 476 M | – | 633 |
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Related news about Reverb
Complete news archive for Reverb
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Reverb
Reverb was founded in 2013.
Reverb is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Reverb is a funded company, having raised a total of $72.03M across 6 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Jun 2013.
Reverb was founded in 2013 in Chicago, United States, as an online platform in the e-commerce sector focused on musical instruments. Used, vintage, and hand-made items such as guitars are listed by sellers for sale. Buyers are allowed to browse inventory, contact sellers directly, and negotiate terms including pricing and shipping arrangements through the site.
Reverb has 9 investors. Key investors include Etsy, Summit Partners, Max Levchin, Jon Oringer, and Adam Bain.
Yes. Reverb was acquired by Creator Partners in April 2025.
Yes. Reverb publishes Reverb: Buy & Sell Music Gear, with over 1 million downloads.
The website of Reverb receives about 15.4 million visits a month and ranks #2,806 among all websites worldwide.