About Reworth
Reworth is a Technology company based in Mexico City (Mexico) founded in 2020 by Joaquin Gonzalez. Reward-based loyalty programs are enabled through software platform. Reworth has raised $9.4 million across 2 funding rounds from investors including FJ Labs, Daniel Vogel and Alfonso RÃos. Reworth offers products and services including Card Linked Offers Platform and Data Analytics Tool. Its focus areas include Enterprise Applications, Loyalty Software, Standalone Loyalty and Multi-Industry.
Company details
Reworth was founded in 2020 in Mexico City, Mexico, as a software platform focused on loyalty program management in the retail sector. Tools are provided for users to register, design reward systems offering cash back on purchases, and engage customers to support sales growth and retention. Operations are centered on facilitating program creation and customer attraction via the reworth.co domain, with Joaquin Gonzalez serving as co-founder.
- Headquarters Mexico City, Mexico
- Founders Joaquin Gonzalez
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website reworth.co
- Social LinkedIn X Facebook
- Total Equity Funding$9.4M (USD)
in 2 rounds
- Latest Funding Round$6.6M (USD), Seed
Oct 2022
- InvestorsFJ Labs
& 8 more
Products & Services of Reworth
Reworth offers a comprehensive portfolio of products and services, including Card Linked Offers Platform and Data Analytics Tool.
Enables businesses to run targeted marketing campaigns via card networks.
Provides insights from transactional data to optimize sales strategies.
Funding Insights of Reworth
Reworth has successfully raised a total of $9.4M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $6.6 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.4M
- Total Rounds 2
- Last Round Seed — $6.6M
- First Round $2.8M
(Oct 2021)
- Investors Count 9
All 2 funding rounds of Reworth with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | $6.6M | Seed | – | Daniel Vogel, Alfonso Ríos | |
| Oct 2021 | $2.8M | Seed | – | ALLVP |
9 investors in total: 4 institutional and 5 angel.
Investors in Reworth
Reworth has secured backing from 9 investors, including angel and venture fund investors. Prominent investors backing the company include FJ Labs, Daniel Vogel and Alfonso RÃos.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on tech sectors | allvp.com | Mexico City, Mexico | ||
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Early-stage investments are provided by Soma Capital to startups. | somacap.com | San Francisco, United States | ||
Gilgamesh is recognized as an early-stage fintech venture capital fund. | gilgameshvc.com | New York, United States | ||
DV Daniel Vogel | Angel investor and entrepreneur, co-founder of Bitso, focusing on fintech innovations. | unknown_4fe4bb49f63d497fb | ||
AR Alfonso Ríos | unknown_9f599f9169cc46fc8 | |||
RW Ricardo Weder | Founder of Jüsto, angel investor, ex-Cabify executive | unknown_ce62945e86554dd98 | ||
JM Justin Mateen | Co-founder of Tinder, active angel investor in Indian startups | unknown_eeebb3994cd34f63b | ||
AD Actyus de Sergio Furiom | unknown_f9a2407ae4f640dea |
Investor details for Reworth
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Reworth
11 people are tracked at Reworth (3 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Joaquin Gonzalez | Co-Founder | Leadership |
Raphael J. Kappeler | Founder & CEO | Leadership |
John P. Falcón | Co-Founder & Enterprise Architect | Leadership |
Francisco Junco | Finance & Strategy Manager | Team |
Karla Ventura Azueta | People & Ops Manager | Team |
Jimena Belen Linari | Tech Lead Diseño UXUI | Team |
J. Javier Gálvez | Senior Machine Learning Engineer | Team |
Luis von Rickenbach | Data Scientist Jr | Team |
Pablo Rozek | Node Backend developer | Team |
Camila Mendoza Quintana | Operations Leader | Team |
Mariana Cañas Delgado | Product Manager | Team |
Complete people profiles for Reworth
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Reworth
3 dated milestones of Reworth across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Reworth is founded.
- Funding First funding round of $2.8M.
- Funding Latest funding round, Seed, of $6.6M.
Web traffic of Reworth
Websites that share an audience with Reworth (reworth.co).
Websites whose visitors overlap most with Reworth. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
udima.co | udima.co | 100% | #1,009,061 | – |
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Frequently Asked Questions about Reworth
Reworth was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Reworth is headquartered in Mexico City, Mexico.
Reworth is a funded company, having raised a total of $9.4M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.8M, raised on Oct 2021.
Reworth was founded in 2020 in Mexico City, Mexico, as a software platform focused on loyalty program management in the retail sector. Tools are provided for users to register, design reward systems offering cash back on purchases, and engage customers to support sales growth and retention. Operations are centered on facilitating program creation and customer attraction via the reworth.co domain, with Joaquin Gonzalez serving as co-founder.
Reworth offers Card Linked Offers Platform and Data Analytics Tool.
Reworth has 9 investors. Key investors include FJ Labs, Daniel Vogel, Alfonso RÃos, Ricardo Weder, and Justin Mateen.