About Rhino-Rack
Rhino-Rack is a Transportation, Automotive & Logistics company based in Sydney (Australia) founded in 1992 by Rich Cropley, and was acquired by Clarus in June 2021. Automotive spares, brackets, and components are manufactured by the company. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Its chief executive, as recorded, is Richard Cropley. Its website rhinorack.com draws about 268 thousand monthly visits. Rhino-Rack offers products and services including Roof Racks, Awnings, Bike Racks, and Roof Top Tents. Its focus areas include Automotive, Accessories, Roof Racks and Cargo Solutions and Consumer Goods. Its legal entity is Rhino Rack Australia Pty Limited. Its competitors include AMA Group, Sparesbox and Bapcor; 1 of its 3 listed competitors has raised funding.
Company details
Rhino-Rack is engaged in the design and production of vehicle roof racks, awnings, bike racks, and roof top tents. The company serves outdoor enthusiasts and casual adventurers across sectors like camping, water sports, overlanding, snow sports, and cycling. Solutions are provided for vehicle compatibility and storage needs, ensuring readiness for diverse adventures. Products are distributed through a network of authorized dealers in multiple countries including the United States, Australia, Canada, Germany, and New Zealand.
- Headquarters Sydney, Australia
- Founders Rich Cropley
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles · Automotive Industry
- Phone•••• ••••
- Website rhinorack.com/en-us
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Clarus (Jun 2021)
- Legal Name Rhino Rack Australia Pty Limited
- Investors
- Acquired byClarus
(Jun 2021)
Products & Services of Rhino-Rack
Rhino-Rack offers a comprehensive portfolio of products and services, including Roof Racks, Awnings, Bike Racks, and Roof Top Tents.
Roof racks are designed for vehicle cargo support.
Awnings are provided for outdoor shelter and shade.
Bike racks are built for secure bicycle transport.
Roof top tents are made for elevated camping.
Apps and channels of Rhino-Rack
its YouTube channel Rhino-Rack has 10.3K subscribers and 30 videos.
Videos from Rhino-Rack
The most watched videos on Rhino-Rack's YouTube channel, Rhino-Rack (10.3K subscribers). Click a video to play it here.
More on Rhino-Rack.
Investors in Rhino-Rack
Rhino-Rack has secured backing from 1 investor. Prominent investors backing the company include Clarus Corporation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are managed globally by Clarus. | 1991 | claruscorp.com | Salt Lake City, United States |
Investor details for Rhino-Rack
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People of Rhino-Rack
22 people are tracked at Rhino-Rack (5 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
Rich Cropley | Founder | Leadership |
Richard Cropley | CEO | Leadership |
Colin Schwecke | Head Of Engineering | Leadership |
Steve Stonehouse | General Manager Commercial | Leadership |
Yelitza Guerra | Global Head Of Operations & Technology | Leadership |
Andy G. | Product & Marketing Specialist | Team |
Charlie Miller | Commercialization Manager | Team |
Sristi Saha | Operations Analyst | Team |
Madhusudan Ranganathan | Strategic Sourcing Manager | Team |
Minehaha Sideco | Purchasing And Planning Officer | Team |
Michael Kennedy Egan | National Account Manager | Team |
Ty Baxter | NW Regional Sales Manger | Team |
Bobby Mohan | APAC Digital & Ecommerce Manager | Team |
Andres Gonzalez de Mendoza | Ecommerce Manager | Team |
Rachel Tisdall | Marketing Manager - APAC & EMEA | Team |
Tom Andrews | Business Development Manager - Americas | Team |
Lang Teh | Mechanical Engineer | Team |
Mark Joseph Santiago | Process Engineer | Team |
Timothy Follan | Lead Engineer | Team |
Ned Yara | Marketplace/ Digital Content Specialist | Team |
2 more people are available in the full profile.
Complete people profiles for Rhino-Rack
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Timeline of Rhino-Rack
2 dated milestones of Rhino-Rack across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Rhino-Rack is founded.
- Exit Acquired by Clarus.
Competitors of Rhino-Rack
Rhino-Rack has 3 listed competitors in our database, 1 of them funded. They include AMA Group, Sparesbox and Bapcor.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| amagroupltd.com | 2005 | Armadale, Australia | Vehicle aftercare, accessories, and automotive components are re-manufactured. | |||
| sparesbox.com.au | 2014 | Sydney, Australia | $3.5M | Auto spares for cars and 4X4s are retailed across Australia. | ||
| bapcor.com.au | 1971 | Melbourne, Australia | Provider of automotive parts, accessories, and related services |
Detailed competitors of Rhino-Rack
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Web traffic of Rhino-Rack
The website of Rhino-Rack (rhinorack.com) receives about 268.1K visits a month and ranks #144,903 among all websites worldwide, #3,128 in Automotive Industry.
- Monthly visits268.1K
▲ 6.1% vs previous month
- Unique visitors123.5K
per month
- Global rank#144,903
among all websites
- Category rank#3,128
Vehicles · Automotive Industry
- Bounce rate35%
- Pages per visit4.2
- Average visit2 min 13 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Rhino-Rack. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| yakima.com | 100% | 222.2K | #165,536 | View details | |
roofracksgalore.com.au | roofracksgalore.com.au | 99% | #136,748 | – | |
roofrack.com.au | roofrack.com.au | 97% | #447,570 | – | |
a1roofracks.com.au | a1roofracks.com.au | 97% | #458,001 | – | |
| thule.com | 89% | 2M | #25,194 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rhino-Rack
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Related news about Rhino-Rack
Complete news archive for Rhino-Rack
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Frequently Asked Questions about Rhino-Rack
Rhino-Rack was founded in 1992.
Rhino-Rack is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Richard Cropley is the CEO of Rhino-Rack, as recorded in our data.
Rhino-Rack is engaged in the design and production of vehicle roof racks, awnings, bike racks, and roof top tents. The company serves outdoor enthusiasts and casual adventurers across sectors like camping, water sports, overlanding, snow sports, and cycling. Solutions are provided for vehicle compatibility and storage needs, ensuring readiness for diverse adventures. Products are distributed through a network of authorized dealers in multiple countries including the United States, Australia, Canada, Germany, and New Zealand.
Rhino-Rack offers Roof Racks, Awnings, Bike Racks, and Roof Top Tents.
Rhino-Rack has 1 investor. Key investors include Clarus Corporation.
Rhino-Rack operates through Rhino Rack Australia Pty Limited.
Yes. Rhino-Rack was acquired by Clarus in June 2021.
The website of Rhino-Rack receives about 268 thousand visits a month and ranks #144,903 among all websites worldwide.