About Riceland
Riceland is a Consumer company based in United States founded in 1921. Brand of rice cooking oil. Its website riceland.com draws about 12 thousand monthly visits. Riceland offers products and services including Rice Products, Recipes, Cooking Oils, and Soy Products. Its focus areas include Food and Agriculture, Food & Beverage Products, Grocery & Staples and Multi-category. Its legal entity is Riceland Foods. Its competitors include General Mills, Kraft Heinz Company and Conagra Brands.
Company details
Riceland was established in 1921 in the United States, where operations in the food sector have been conducted since then. Rice and cooking oil products are primarily branded and supplied through established distribution networks. The focus remains on staple agricultural goods, with activities centered in domestic markets. No international expansions are noted in available records. The domain riceland.com supports online presence for these offerings.
- Latest Funding Round$20M (USD), Grant
Sep 2022
- Investors
Products & Services of Riceland
Riceland offers a comprehensive portfolio of products and services, including Rice Products, Recipes, Cooking Oils, and Soy Products.
Various rice types for cooking and consumption
Guides for preparing meals using rice
Oils derived from rice co-products for cooking
Soy items from agricultural by-products
Apps and channels of Riceland
its YouTube channel Riceland Foods has 677 subscribers and 30 videos.
Videos from Riceland
The most watched videos on Riceland's YouTube channel, Riceland Foods (677 subscribers). Click a video to play it here.
More on Riceland Foods.
Funding Insights of Riceland
- Total Rounds 2
- Last Round Grant β $20M
- First Round $13,644
(Sep 2009)
- Investors Count 1
All 2 funding rounds of Riceland with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $20M | Grant | β | β | |
| Sep 2009 | $13,644 | Grant | β | β |
1 investors in total: 1 institutional.
Investors in Riceland
Riceland has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include United States Department of Agriculture.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Leadership is provided on agriculture, food, and rural development matters. | 1862 | usda.gov |
Investor details for Riceland
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Riceland
32 people are tracked at Riceland (13 in leadership, 19 in team).
| Name | Role | Group |
|---|---|---|
Jason Brancel | President and CEO | Leadership |
Brian Smith | Director Of Software Engineering | Leadership |
Shane Ellis | Director Of Environmental Compliance | Leadership |
Logan Ward | Director Of Export Sales | Leadership |
Scott Johnson | Commercial Director | Leadership |
Kevin Lyons | Director Of Operations | Leadership |
Greta Lindsey | Director, Product Compliance | Leadership |
Ryan Self | Senior Director Of Sales - Foodservice & Retail | Leadership |
Ben Noble | Executive Vice President And Chief Operating Officer | Leadership |
Steele Boyd | Director Of Commodity Operations | Leadership |
Neil Washburn | Director Of Environmental Compliance | Leadership |
William Smith (Bill) | Director Of Retail Sales | Leadership |
Nicholas Kelley | Sr. Director, Drier Division | Leadership |
Alan Ross | Rivland Plant Manager | Team |
Sai Sumukh Sudigala | Software Engineer | Team |
Hunter McKinnon | Atlas Planning Analyst | Team |
Patricia Wilson | Senior Programmer Analyst | Team |
Ward Smith | Division Engineer | Team |
Donnie Gilmore | Cogeneration Manager | Team |
Kaley Crum | Software Systems Engineer | Team |
12 more people are available in the full profile.
Complete people profiles for Riceland
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of Riceland
3 dated milestones of Riceland across 101 years, from founding to its latest funding, stage changes and deals.
- Founded Riceland is founded.
- Funding First funding round of $14K.
- Funding Latest funding round, Grant, of $20.0M.
Competitors of Riceland
Riceland has 3 listed competitors in our database. They include General Mills, Kraft Heinz Company and Conagra Brands.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| generalmills.com | 1866 | Minneapolis, United States | 34,000 | Multi-category food products are produced and distributed globally. | ||
| kraftheinzcompany.com | 2013 | Pittsburgh, United States | 38,000 | Processed foods and beverages are manufactured globally. | ||
| conagrabrands.com | 1919 | Chicago, United States | 18,600 | Vertically integrated company in manufacturing and supply of value-added meat and food products |
Detailed competitors of Riceland
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Riceland
The website of Riceland (riceland.com) receives about 12K visits a month.
- Monthly visits12K
▼ 9.4% vs previous month
Websites whose visitors overlap most with Riceland. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
barellife.co.il | barellife.co.il | 100% | β | ||
masterindian.com | masterindian.com | 67% | #1,467,784 | β | |
| earthytales.in | 60% | 15.7K | #1,516,017 | View details | |
| iheartumami.com | 55% | 495.4K | #134,142 | View details | |
cookingupdate.com | cookingupdate.com | 55% | #367,635 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 7 similar websites and full traffic analytics for Riceland
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Riceland (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Riceland
Complete news archive for Riceland
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Riceland
Riceland was founded in 1921 and raised its 1st funding round 88 years after it was founded.
Riceland is headquartered in United States.
Riceland was established in 1921 in the United States, where operations in the food sector have been conducted since then. Rice and cooking oil products are primarily branded and supplied through established distribution networks. The focus remains on staple agricultural goods, with activities centered in domestic markets. No international expansions are noted in available records. The domain riceland.com supports online presence for these offerings.
Riceland's top competitors include Kraft Heinz Company, General Mills and Conagra Brands.
Riceland offers Rice Products, Recipes, Cooking Oils, and Soy Products.
Riceland has 1 investor. Key investors include United States Department of Agriculture.
Riceland operates through Riceland Foods.

