About Rifco
Rifco is a Financial Services company based in Red Deer (Canada) founded in 2000, and was acquired by Chesswood Group in October 2021. Auto loans provider. Its chief executive, as recorded, is Jared Priestner. Rifco offers products and services including Auto Financing Service. Its focus areas include Consumer and SME Loans, Consumer Loans and Auto Loans. Its legal entity is Rifco Auto Finance. Its competitors include EdenPark, Prefera Finance and Auto Loan Specialist.
Company details
Rifco, based in Red Deer, focuses on offering financial products and advice, consumer and sme loans, consumer loans, and auto loans. Auto loans provider. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Red Deer, Canada
- Stage Acquired
- SectorsFinancial Services
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website rifco.net
- Social LinkedIn X Facebook
- Acquired by Chesswood Group (Oct 2021)
- Legal Name Rifco Auto Finance
- Latest Funding Round$582.24K (USD), Post-IPO
Aug 2016
- InvestorsWells Fargo
& 3 more
- Acquired byChesswood Group
(Oct 2021)
Products & Services of Rifco
Rifco offers a comprehensive portfolio of products and services, including Auto Financing Service.
Provides loans for vehicle purchases targeted at non-prime customers
Funding Insights of Rifco
- Total Rounds 2
- Last Round Post-IPO β $582,240
- First Round $100M
(Jun 2015)
- Investors Count 3
All 2 funding rounds of Rifco with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $582,240 | Post-IPO | β | β | |
| Jun 2015 | $100M | Debt – Conventional | β | β |
4 investors in total: 4 institutional.
Investors in Rifco
Rifco has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include Wells Fargo, ATB Financial and Chesswood Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provides F&I products, training, and software to automotive dealers and OEMs. | 1971 | sym-tech.ca | Thornhill, Canada | |
Diverse financial services and online banking are provided to clients. | 1852 | wellsfargo.com | San Francisco, United States | |
Community banking services are provided by ATB Financial in Canada. | 1938 | atb.com | Edmonton, Canada | |
Equipment financing is provided to businesses by Chesswood Group. | 1982 | chesswoodgroup.com | Toronto, Canada |
Investor details for Rifco
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
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People of Rifco
1 people are tracked at Rifco (1 in leadership).
| Name | Role | Group |
|---|---|---|
Jared Priestner | CEO | Leadership |
Complete people profiles for Rifco
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Rifco
5 dated milestones of Rifco across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Rifco is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $100.0M.
- Funding Latest funding round, Post-IPO, of $582K.
- Exit Acquired by Chesswood Group.
Competitors of Rifco
Rifco has 3 listed competitors in our database. They include EdenPark, Prefera Finance and Auto Loan Specialist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| edenparkcanada.com | 2008 | Toronto, Canada | Vehicle loans are provided to customers in Canada by EdenPark. | |||
| preferafinance.com | 2014 | Etobicoke, Canada | Provider of consumer and commercial vehicle repair loans | |||
| autoloanspecialist.ca | 2022 | Nanaimo, Canada | Provides comprehensive solutions for consumer vehicle loans. |
Detailed competitors of Rifco
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Rifco
The website of Rifco (rifco.net) receives about 4.8K visits a month.
- Monthly visits4.8K
▲ 24.9% vs previous month
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Related news about Rifco
Complete news archive for Rifco
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Frequently Asked Questions about Rifco
Rifco was founded in 2000 and raised its 1st funding round 15 years after it was founded.
Rifco is headquartered in Red Deer, Canada. It is registered at Red Deer, Alberta, Canada.
Jared Priestner is the CEO of Rifco, as recorded in our data.
Rifco, based in Red Deer, focuses on offering financial products and advice, consumer and sme loans, consumer loans, and auto loans. Auto loans provider. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
Rifco's top competitors include EdenPark, Prefera Finance and Auto Loan Specialist.
Rifco offers Auto Financing Service.
Rifco has 4 investors. Key investors include Wells Fargo, ATB Financial, Chesswood Group, and Sym-Tech.
Rifco operates through Rifco Auto Finance.
Yes. Rifco was acquired by Chesswood Group in October 2021.

