About Ritual
Ritual is a Consumer company based in Toronto (Canada) founded in 2014 by Larry Stinson. A social app for corporate food takeaway orders is provided. It operates on a Two-Sided Marketplace and Commission-Based model. Ritual has raised $134.57 million across 4 funding rounds from investors including Georgian, Greylock Partners and Insight Partners. Ritual has completed 1 acquisition, including AllChecked.in. Its website ritual.co draws about 213 thousand monthly visits. Ritual offers products and services including Ritual Online Ordering, Ritual App, Ritual for Companies, and Ritual for Buildings. Its focus areas include Technology, FoodTech and Online Food Ordering. Its legal entity is RITUAL TECHNOLOGIES, INC.
Company details
Ritual is managed as an online food ordering system connecting customers with local restaurants. It is designed to provide a convenient way to order ahead and skip lines, saving time and money. Solutions are offered for restaurants to reach new customers affordably, for companies to manage employee meal perks, and for buildings to enhance tenant experiences with local food options. The platform is focused on the food technology sector, addressing the needs of hybrid work environments and office settings.
- Total Equity Funding$134.57M (USD)
in 4 rounds
- Latest Funding Round$21.63M (USD), Series C
Jun 2020
- InvestorsGeorgian
& 5 more
- Investments & Acquisitions
Products & Services of Ritual
Ritual offers a comprehensive portfolio of products and services, including Ritual Online Ordering, Ritual App, Ritual for Companies, and Ritual for Buildings.
A platform for ordering food from local restaurants.
An app for convenient food ordering and offers.
Solutions for companies to manage employee meal perks.
Services connecting office tenants with local food options.
Funding Insights of Ritual
Ritual has successfully raised a total of $134.57M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $21.63 million completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $134.57M
- Total Rounds 4
- Last Round Series C — $21.63M
- Investors Count 6
All 4 funding rounds of Ritual with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | $21.63M | Series C | – | – | – |
| Jun 2018 | $70M | Series C | – | Georgian | |
| Sep 2017 | $42.94M | Series B | – | Insight Partners | |
| Jun 2015 | Series A | – | – |
6 investors in total: 6 institutional.
Investors in Ritual
Ritual has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Georgian, Greylock Partners and Insight Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | ||
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Venture capital is provided to expanding B2B software companies. | 2008 | georgian.io | Toronto, Canada | |
Venture capital investments in startups are provided by Mistral. | mistral.vc | Toronto, Canada | ||
Early-stage tech-focused micro VC firm funding companies in Canada | mantellavp.com | Toronto, Canada | ||
Seed-stage investments are directed toward North American startups. | golden.ventures | Toronto, Canada |
Investor details for Ritual
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Ritual
13 people are tracked at Ritual (5 in leadership, 1 in board & advisors, 7 in team).
| Name | Role | Group |
|---|---|---|
Larry Stinson | Founder | Leadership |
Tim Woods | Head Of Finance | Leadership |
Emily Hoxford | General Manager | Leadership |
Alvaro Ibarguen | Director, Software Engineering | Leadership |
Lisa Raajkumar | Director, Operations | Leadership |
Simon Rothman | Board Member | Board & advisors |
Tanya Bakshi | Account Executive | Team |
Braeden Kerr | Manager - Finance | Team |
Jessica Nica | Sales Operations Manager | Team |
Karen de Leon | Operations Manager | Team |
Natalia Luu | Sr. Manager, Enterprise Restaurants | Team |
Isabella Rivas | Senior Account Executive | Team |
Hamza A. | Senior Account Executive | Team |
Complete people profiles for Ritual
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Investments & Acquisitions by Ritual
Ritual has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include AllChecked.in.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Visitor management software is delivered via SaaS for commercial spaces. | allchecked.in | Toronto, Canada | 2020 | Jul 2021 | •••• |
Complete acquisition details for Ritual
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Timeline of Ritual
4 dated milestones of Ritual across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Ritual is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $21.6M.
- Acquisition Acquires AllChecked.in.
Web traffic of Ritual
The website of Ritual (ritual.co) receives about 213.1K visits a month and ranks #184,698 among all websites worldwide, #5,976 in Restaurants and Delivery.
- Monthly visits213.1K
▼ 6.8% vs previous month
- Unique visitors131.1K
per month
- Global rank#184,698
among all websites
- Category rank#5,976
Food and Drink · Restaurants and Delivery
- Bounce rate46%
- Pages per visit2.7
- Average visit2 min 17 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Ritual. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| doordash.com | 100% | 104.7M | #331 | View details | |
khaosanroad.ca | khaosanroad.ca | 99% | #1,703,773 | – | |
order.online | order.online | 98% | #3,025 | – | |
nonninachicago.com | nonninachicago.com | 92% | #3,087,964 | – | |
minamitoronto.com | minamitoronto.com | 89% | #1,371,349 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ritual
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Frequently Asked Questions about Ritual
Ritual was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Ritual is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Ritual is a funded company, having raised a total of $134.57M across 4 funding rounds to date.
Ritual is managed as an online food ordering system connecting customers with local restaurants. It is designed to provide a convenient way to order ahead and skip lines, saving time and money. Solutions are offered for restaurants to reach new customers affordably, for companies to manage employee meal perks, and for buildings to enhance tenant experiences with local food options. The platform is focused on the food technology sector, addressing the needs of hybrid work environments and office settings.
Ritual offers Ritual Online Ordering, Ritual App, Ritual for Companies, and Ritual for Buildings.
Ritual has made 1 acquisition, including AllChecked.in.
Ritual has 6 investors. Key investors include Georgian, Greylock Partners, Insight Partners, Mistral Venture Partners, and Mantella Venture Partners.
Ritual operates through Ritual Technologies, Inc..
The website of Ritual receives about 213 thousand visits a month and ranks #184,698 among all websites worldwide.