About Riviana
Riviana is a Consumer company based in Houston (United States) founded in 1965, and was acquired by TreeHouse Foods in November 2020. It operates as a rice and pasta company. Riviana has completed 1 acquisition, including American Rice. Its chief executive is Enrique Zaragoza. Its website riviana.com draws about 13 thousand monthly visits. Riviana offers products and services including Rice Products, Wild Rice, and IQF Technology. Its focus areas include Food and Agriculture, Food & Beverage Products, Grocery & Staples and Cereal Grains and Flour. Its legal entity is RIVIANA FOODS INC. Its competitors include Gulf Pacific Rice, NRM Louisiana, American Rice, Doguet and Great Rice and 2 more; 1 of its 7 listed competitors has raised funding.
Company details
Riviana was founded in 1965 and is headquartered in Houston, United States. Operations are focused on the food sector as a holding company for rice and pasta products. Multiple brands, including American Beauty and Mahatma for rice and pasta varieties, are managed. Products are sold through retailers and independent grocers across 25 countries in Europe, North America, Asia, and Africa.
- Headquarters Houston, United States
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website riviana.com
- Social LinkedIn YouTube
- Acquired by TreeHouse Foods (Nov 2020)
- Legal Name Riviana Foods Inc.
- InvestorsEbro Foods
& 1 more
- Investments & Acquisitions
- Acquired by
Products & Services of Riviana
Riviana offers a comprehensive portfolio of products and services, including Rice Products, Wild Rice, and IQF Technology.
Various rice types for household and industrial applications
Marketed for diverse culinary and commercial uses
Frozen rice solutions for quick consumer preparation
Apps and channels of Riviana
its YouTube channel Riviana Foods Inc. has 48 subscribers and 10 videos.
Videos from Riviana
The most watched videos on Riviana's YouTube channel, Riviana Foods Inc. (48 subscribers). Click a video to play it here.
More on Riviana Foods Inc..
Investors in Riviana
Riviana has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Ebro Foods and TreeHouse Foods.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Ebro Foods is recognized as a leading food company in Spain. | 1998 | ebrofoods.es | Madrid, Spain | |
Packaged foods and beverages are manufactured for private labels. | 2005 | treehousefoods.com | Oak Brook, United States |
Investor details for Riviana
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Riviana
21 people are tracked at Riviana (7 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Enrique Zaragoza | CEO | Leadership |
Michael Schwartz | CFO & SVP | Leadership |
Moses Vejil | VP, General Counsel & Secretary | Leadership |
Leslyn Greenier | VP, Operations & Engineering | Leadership |
Guillermo Antonio Montaño Varela | Director Of Operations Planning | Leadership |
Allison Hussey | Director, Purchasing - Packaging, Ingredients, Co-manufacturing And Indirect Spend. | Leadership |
Jacqui Vanderzeil | Head Of Marketing & Innovation At Riviana Foods | Leadership |
Lisa Bedford | SVP, Supply Chain | Team |
Joseph Nevenglosky | SVP, Sales | Team |
Leonardo Alvarez | CIO | Team |
Jorge Idiarte | SVP, Operations & Rice Procurement, Texas & Louisiana | Team |
Gerard J. Ferguson | SVP, Human Resources | Team |
Phyllis Galloway | Staff Accountant | Team |
James Pavlicek | Manufacturing Accountant | Team |
Stephen Long | Global Network Manager | Team |
Mark Corbin | Senior Human Resource Manager | Team |
Gerry Ferguson | SVP Human Resources | Team |
Gabriella Lucas | Senior Manufacturing Accountant | Team |
Kimberly Borgardt | Accountant | Team |
Roger Fornstrom | Manager - Accounts Receivable | Team |
1 more people are available in the full profile.
Complete people profiles for Riviana
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Riviana
Riviana has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include American Rice.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Rice and related products are branded by American Rice. | amrice.com | Houston, United States | 1987 | Jun 2011 | •••• |
Complete acquisition details for Riviana
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Riviana
4 dated milestones of Riviana across 55 years, from founding to its latest funding, stage changes and deals.
- Founded Riviana is founded.
- Exit Acquired by Ebro Foods.
- Acquisition Acquires American Rice.
- Exit Acquired by TreeHouse Foods.
Competitors of Riviana
Riviana has 7 listed competitors in our database, 1 of them funded. They include Gulf Pacific Rice, NRM Louisiana, American Rice, Doguet and Great Rice, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gulfpac.com | 1990 | Houston, United States | – | 244 | Brand of rice | |
| nrmlouisiana.tcc.mode | 2023 | Atlantic Beach, United States | $1.64M | – | Rice brand is operated and distributed in the United States. | |
| amrice.com | 1987 | Houston, United States | – | – | Rice and related products are branded by American Rice. | |
| doguets.com | 2000 | Beaumont, United States | – | – | Produces and sells high-quality rice varieties like basmati and brown rice for consumers. | |
| greatriceus.com | 2022 | Kent, United States | – | – | Operates a direct-to-consumer brand specializing in high-quality rice products. | |
| cahokiaricepartners.com | 1990 | Chicago, United States | – | – | Operates a direct-to-consumer brand specializing in rice food products. | |
| goldenflavor.com | 1994 | Cairnbrook, United States | – | – | Manufactures and sells all-natural sesame and wild rice snack sticks through retail and online channels. |
Detailed competitors of Riviana
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Riviana
The website of Riviana (riviana.com) receives about 13K visits a month.
- Monthly visits13K
▲ 15.8% vs previous month
Websites whose visitors overlap most with Riviana. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
creedrice.com | creedrice.com | 100% | – | – | – |
| gulfpac.com | 83% | 1.7K | #9,352,625 | View details | |
| amrice.com | 80% | – | – | View details | |
| manjilas.com | 77% | 2.3K | #7,333,756 | View details | |
pkoverseas.com | pkoverseas.com | 75% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Riviana
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Riviana (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Riviana
Complete news archive for Riviana
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Riviana
Riviana was founded in 1965.
Riviana is headquartered in Houston, United States. It is registered at Houston, Texas, United States.
Enrique Zaragoza is the current CEO of Riviana.
Riviana was founded in 1965 and is headquartered in Houston, United States. Operations are focused on the food sector as a holding company for rice and pasta products. Multiple brands, including American Beauty and Mahatma for rice and pasta varieties, are managed. Products are sold through retailers and independent grocers across 25 countries in Europe, North America, Asia, and Africa.
Riviana's top competitors include Gulf Pacific Rice, American Rice and NRM Louisiana.
Riviana offers Rice Products, Wild Rice, and IQF Technology.
Riviana has made 1 acquisition, including American Rice.
Riviana has 2 investors. Key investors include Ebro Foods, and TreeHouse Foods.
Riviana operates through Riviana Foods Inc..
Yes. Riviana was acquired by TreeHouse Foods in November 2020.