About Rize Credit Union
Rize Credit Union is a Financial Services company based in Irwindale (United States) founded in 1952. Commercial bank. Its chief executive, as recorded, is Michelle Shelton. Its website rizecu.com draws about 252 thousand monthly visits. Rize Credit Union offers products and services including Checking Accounts, Savings Accounts, Auto Loans, Visa Credit Cards, and Digital Banking. Its focus areas include Banks, Co-Operative Banks and Credit Unions. Its legal entity is Rize Federal Credit Union. Its competitors include Ent Credit Union, Kinecta Federal Credit Union and VyStar Credit Union.
Company details
Rize Credit Union is a financial institution providing digital banking services, including free checking, investment accounts, and credit-builder programs. The credit union aims to empower its members financial growth through resources such as financial education and assistance. With a focus on member satisfaction, Rize Credit Union offers a range of services to help individuals and families achieve their financial goals.
- Headquarters Irwindale, United States
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Phoneβ’β’β’β’ β’β’β’β’
- Website rizecu.com
- Social LinkedIn X Facebook
- Legal Name Rize Federal Credit Union
- Latest Funding Round$8.5M (USD), Debt – Conventional
Mar 2026
Products & Services of Rize Credit Union
Rize Credit Union offers a comprehensive portfolio of products and services, including Checking Accounts, Savings Accounts, Auto Loans, Visa Credit Cards, and Digital Banking.
Accounts for everyday transactions and deposits.
Accounts to save money with interest earnings.
Loans for purchasing or refinancing vehicles.
Cards for purchases and credit building.
Online platform for account management and payments.
Apps and channels of Rize Credit Union
Rize Credit Union publishes 2 mobile apps with over 10K+ downloads.
Funding Insights of Rize Credit Union
- Total Rounds 2
- Last Round Debt – Conventional β $8.5M
- First Round $25M
(Nov 2024)
All 2 funding rounds of Rize Credit Union with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2026 | $8.5M | Debt – Conventional | β | β | β |
| Nov 2024 | $25M | Debt – Conventional | β | β | β |
People of Rize Credit Union
3 people are tracked at Rize Credit Union (3 in leadership).
| Name | Role | Group |
|---|---|---|
Michelle Shelton | CEO | Leadership |
Jennifer Oliver | CEO | Leadership |
Daniel Rader | CEO | Leadership |
Complete people profiles for Rize Credit Union
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- Full employee list
- Team structure
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Timeline of Rize Credit Union
3 dated milestones of Rize Credit Union across 74 years, from founding to its latest funding, stage changes and deals.
- Founded Rize Credit Union is founded.
- Funding First funding round of $25.0M.
- Funding Latest funding round, Debt β Conventional, of $8.5M.
Competitors of Rize Credit Union
Rize Credit Union has 3 listed competitors in our database. They include Ent Credit Union, Kinecta Federal Credit Union and VyStar Credit Union.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ent.com | 1957 | Colorado Springs, United States | 1,128 | Provides checking accounts, loans, credit cards, and financial education services. | ||
| kinecta.org | 1940 | Los Angeles, United States | 859 | Offers financial services including checking, savings, loans, and credit cards for members. | ||
| vystarcu.org | 1952 | Jacksonville, United States | Credit Union |
Detailed competitors of Rize Credit Union
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Rize Credit Union
The website of Rize Credit Union (rizecu.com) receives about 252.5K visits a month and ranks #114,644 among all websites worldwide, #7,206 in Banking Credit and Lending.
- Monthly visits252.5K
▼ 9.8% vs previous month
- Unique visitors47.8K
per month
- Global rank#114,644
among all websites
- Category rank#7,206
Finance · Banking Credit and Lending
- Bounce rate23%
- Pages per visit7.7
- Average visit4 min 39 sec
- DevicesDesktop 32% Β· Mobile 68%
Websites whose visitors overlap most with Rize Credit Union. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| chase.com | 100% | 198.6M | #125 | View details | |
| capitalone.com | 96% | 148.4M | #178 | View details | |
| creditkarma.com | 94% | 49M | #875 | View details | |
| savvymoney.com | 94% | 1.5M | #35,846 | View details | |
| hawaiiusafcu.com | 90% | 680.7K | #187,655 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Rize Credit Union
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Related news about Rize Credit Union
Complete news archive for Rize Credit Union
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Frequently Asked Questions about Rize Credit Union
Rize Credit Union was founded in 1952 and raised its 1st funding round 72 years after it was founded.
Rize Credit Union is headquartered in Irwindale, United States. It is registered at Irwindale, California, United States.
Michelle Shelton is the CEO of Rize Credit Union, as recorded in our data.
Rize Credit Union is a financial institution providing digital banking services, including free checking, investment accounts, and credit-builder programs. The credit union aims to empower its members financial growth through resources such as financial education and assistance. With a focus on member satisfaction, Rize Credit Union offers a range of services to help individuals and families achieve their financial goals.
Rize Credit Union's top competitors include VyStar Credit Union, Ent Credit Union and Kinecta Federal Credit Union.
Rize Credit Union offers Checking Accounts, Savings Accounts, Auto Loans, Visa Credit Cards, and Digital Banking.
Rize Credit Union operates through Rize Federal Credit Union.
Yes. Rize Credit Union publishes Rize Mobile and 1 more app, with over 10,000 downloads.
The website of Rize Credit Union receives about 252 thousand visits a month and ranks #114,644 among all websites worldwide.

