Robotics Plus

Tauranga, New Zealand Founded: 2013 • Age: 13 yrs Acquired By Yamaha Motor
Robotic machines for horticulture produce handling
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About Robotics Plus

Robotics Plus is a company based in Tauranga (New Zealand) founded in 2013 by Alistair Scarfe and Steven Saunders was acquired by Yamaha Motor in February 2025.. Robotics Plus has raised $10 million across 2 funding rounds from investors including Yamaha and Yamaha Motor Ventures. Robotics Plus offers products and services including Unmanned Ground Vehicle, Āporo Fruit Packer, and Log Scaler.

  • Headquarter Tauranga, New Zealand
  • Founders Alistair Scarfe, Steven Saunders
  • Sectors
    Technology
    Agriculture Industrial Goods & Manufacturing
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Robotics Plus Limited
Operational Areas
Technology → Artificial Intelligence & Machine Learning
Agriculture → Agricultural Technology & Innovation
Industrial Goods & Manufacturing → Robotics, Automation & Smart Systems
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $10 M (USD)

    in 2 rounds

  • Latest Funding Round
    $8 M (USD), Series A

    Nov 15, 2018

  • Investors
    Yamaha

    & 1 more

  • Employee Count
    Employee Count
  • Acquired by
    Yamaha Motor

    (Feb 25, 2025)

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Products & Services of Robotics Plus

Robotics Plus offers a comprehensive portfolio of products and services, including Unmanned Ground Vehicle, Āporo Fruit Packer, and Log Scaler. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Autonomous vehicle for tree crop tasks in farming

Machine for accurate and reliable fruit packing

Robotic system for safe and precise log scaling

People of Robotics Plus
Headcount 50-200
Employee Profiles 23
Employee Profiles
People
Toni Graham
Head Of Engineering Delivery
People
Victor Lee
Senior Electronics Engineer
People
Ian Lunam
Devops Tech Lead
People
James Preddey
Principal Engineer

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Funding Insights of Robotics Plus

Robotics Plus has successfully raised a total of $10M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $8 million completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $8.0M
  • First Round

    (26 Mar 2018)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2018 Amount Series A - Robotics Plus Valuation

investors

Mar, 2018 Amount Seed - Robotics Plus Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Robotics Plus

Robotics Plus has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Yamaha and Yamaha Motor Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Motorcycles, ATVs, snowmobiles, and watercraft are manufactured.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Robotics Plus

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Robotics Plus

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Robotics Plus Comparisons

Employees
+
Add Comparison
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Competitors of Robotics Plus

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Robotics Plus

Yamaha Motor’s Acquisition of Robotics Plus
Globallegalchronicle10 months ago
Yamaha to acquire Robotics Plus
Roboticsandautomationnews10 months ago
Aporo hits billion fruit milestone
Fruitnet2 years ago

Frequently Asked Questions about Robotics Plus

When was Robotics Plus founded?

Robotics Plus was founded in 2013 and raised its 1st funding round 5 years after it was founded.

Where is Robotics Plus located?

Robotics Plus is headquartered in Tauranga, New Zealand. It is registered at Tauranga, Bay Of Plenty, New Zealand.

Who is the current CEO of Robotics Plus?

Steven Saunders is the current CEO of Robotics Plus. They have also founded this company.

Is Robotics Plus a funded company?

Robotics Plus is a funded company, having raised a total of $10M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Mar 26, 2018.

What does Robotics Plus do?

Robotics Plus was founded in 2013 in Tauranga, New Zealand, within the robotics sector focused on agriculture. Robotic equipment for handling horticulture produce has been developed, incorporating machine vision and machine learning technologies. An autonomous apple packing system is targeted at apple agribusinesses, while a robotic harvester is used for picking fruits such as kiwis. Additionally, QuadDuster has been created for autonomous kiwi pollination.

What products or services does Robotics Plus offer?

Robotics Plus offers Unmanned Ground Vehicle, Āporo Fruit Packer, and Log Scaler.

Who are Robotics Plus's investors?

Robotics Plus has 2 investors. Key investors include Yamaha, and Yamaha Motor Ventures.

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