About Rock & Dirt
Rock & Dirt is a Real Estate & Construction company based in Crossville (United States) founded in 1950, and was acquired by Trader Interactive in February 2020. It operates as a construction equipment is listed and auctioned through an online platform. It operates in the Real Estate & Construction, Industrial Goods & Manufacturing, and Retail sectors. The company has 265 employees. Rock & Dirt offers products and services including Equipment Marketplace, Parts Listings, and Auction Services. Its focus areas include Real Estate and Construction Tech, Construction Tech, Marketplaces and Heavy Equipment. Its legal entity is Trader Interactive, LLC. Its competitors include Ritchie Bros, Machinio, Purple Wave, EquipmentFacts.com and Raymond Handling Concepts and 3 more; 3 of its 8 listed competitors have raised funding.
Company details
Rock Dirt was established in 1950 and is based in Crossville, United States. An online marketplace is maintained for the construction sector, where used heavy equipment, trucks, trailers, cranes, parts, and attachments are traded. Buyer-seller interactions are supported via quote exchanges and product details. Auctions are conducted, alongside resources on industry events.
- Headquarters Crossville, United States
- Employees 265
- Stage Acquired
- SectorsReal Estate & ConstructionIndustrial Goods & Manufacturing Retail
- Website category Business and Consumer Services · Publishing and Printing
- Email••••••••
- Phone•••• ••••
- Website rockanddirt.com
- Social LinkedIn X Facebook Instagram
- Acquired by Trader Interactive (Feb 2020)
- Legal Name Trader Interactive, Llc
- Investors
- Employee Count265
- Acquired byTrader Interactive
(Feb 2020)
Products & Services of Rock & Dirt
Rock & Dirt offers a comprehensive portfolio of products and services, including Equipment Marketplace, Parts Listings, and Auction Services.
Service for listing and buying heavy equipment online
Platform for trading equipment parts and accessories
System for bidding on heavy machinery and trucks
Investors in Rock & Dirt
Rock & Dirt has secured backing from 1 investor. Prominent investors backing the company include Trader Interactive.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of web development, digital marketing, and lead generation solutions | 2017 | traderinteractive.com | Norfolk, United States |
Investor details for Rock Dirt
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Timeline of Rock & Dirt
2 dated milestones of Rock & Dirt across 70 years, from founding to its latest funding, stage changes and deals.
- Founded Rock & Dirt is founded.
- Exit Acquired by Trader Interactive.
Competitors of Rock & Dirt
Rock & Dirt has 8 listed competitors in our database, 3 of them funded. They include Ritchie Bros, Machinio, Purple Wave, EquipmentFacts.com and Raymond Handling Concepts, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rbauction.com | 1958 | Valley Falls, United States | – | 2,728 | Heavy machinery is auctioned via an online marketplace platform. | |
| machinio.com | 2012 | Chicago, United States | $4.04M | – | Used heavy machinery is traded via an online auction marketplace. | |
| purplewave.com | 2000 | Manhattan, United States | $4.51M | 156 | Used equipment is auctioned online via a dedicated platform. | |
| equipmentfacts.com | 2001 | Lincoln, United States | – | – | Online auction platform for construction equipment is managed. | |
| raymondhandling.com | 1987 | Fremont, United States | – | 291 | Offers lift trucks, rentals, parts, service, and automation for business warehouses. | |
| salvagesale.com | 1999 | Houston, United States | $17M | 17 | Heavy equipment and machinery are auctioned through an online marketplace. | |
| equipmenttrader.com | 2009 | Norfolk, United States | – | – | Serves as a marketplace for buying and selling heavy construction equipment. | |
| jeffmartinauctioneers.com | 2009 | Brooklyn Park, United States | – | – | Provides online and live auctions for heavy equipment and vehicles. |
Detailed competitors of Rock Dirt
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- Benchmarks
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Web traffic of Rock & Dirt
The website of Rock & Dirt (rockanddirt.com) receives about 7.7K visits a month and ranks #2,684,577 among all websites worldwide, #5,167 in Publishing and Printing.
- Monthly visits7.7K
▼ 5.6% vs previous month
- Unique visitors4.1K
per month
- Global rank#2,684,577
among all websites
- Category rank#5,167
Business and Consumer Services · Publishing and Printing
- Bounce rate44%
- Pages per visit1.6
- Average visit18 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Rock & Dirt. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tradequip.com | 100% | 5.5K | #2,483,902 | View details | |
| nexttruckonline.com | 90% | 14.9K | #1,085,127 | View details | |
truckpaper.com | truckpaper.com | 83% | – | #42,946 | – |
| mylittlesalesman.com | 82% | 152.9K | #192,745 | View details | |
machinerytrader.com | machinerytrader.com | 48% | – | #48,536 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Rock & Dirt
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- 22 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Construction & Building Tech
10 companies that operate in the same segment as Rock & Dirt (Construction & Building Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category products are supplied via a B2B marketplace platform. | 2015 | Singapore, Singapore, Singapore | USD 470.85 M | USD 642.28 M | 1,331 | |
SaaS project management software is provided for construction professionals. | 2003 | Carpinteria, California, United States | USD 406.15 M | USD 1.32 B | 4,927 | |
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,049 | |
Cloud-based positioning solutions are offered for industrial sectors. | 1978 | Sunnyvale, California, United States | – | USD 3.59 B | 12,100 | |
Digital procurement and supply solutions for construction materials are facilitated. | 2016 | Thane, Maharashtra, India | USD 783.57 M | USD 1.43 B | 2,645 | |
Provider of cloud and AI-based virtual tour solutions for construction professionals | 2011 | Sunnyvale, California, United States | USD 163.18 M | – | – | |
Hover is recognized for providing construction and renovation software solutions. | 2011 | San Francisco, California, United States | USD 142.3 M | – | – | |
Cloud-based CRM and project management software for contractors is provided. | 2011 | American Fork, Utah, United States | USD 383 M | – | – | |
Cloud-based AR-enabled photo collaboration for field services is provided. | 2015 | Lincoln, Nebraska, United States | USD 36.25 M | – | 362 | |
AI and app-based smart windows are provided for buildings. | 2007 | Milpitas, California, United States | USD 3.01 B | USD 101.33 M | 410 |
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Related news about Rock & Dirt
Complete news archive for Rock Dirt
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Frequently Asked Questions about Rock & Dirt
Rock & Dirt was founded in 1950.
Rock & Dirt is headquartered in Crossville, United States. It is registered at Crossville, Tennessee, United States.
Rock & Dirt has 265 employees.
Rock Dirt was established in 1950 and is based in Crossville, United States. An online marketplace is maintained for the construction sector, where used heavy equipment, trucks, trailers, cranes, parts, and attachments are traded. Buyer-seller interactions are supported via quote exchanges and product details. Auctions are conducted, alongside resources on industry events.
Rock & Dirt's top competitors include Ritchie Bros, Purple Wave and Machinio.
Rock & Dirt offers Equipment Marketplace, Parts Listings, and Auction Services.
Rock & Dirt has 1 investor. Key investors include Trader Interactive.
Rock & Dirt operates through Trader Interactive, Llc.
Yes. Rock & Dirt was acquired by Trader Interactive in February 2020.