About Rocket Lawyer
Rocket Lawyer is a Professional & Legal Services company based in San Francisco (United States) founded in 2008 by Charley Moore. It operates as an online legal services are offered to businesses and families. Rocket Lawyer has raised $288.44 million across 7 funding rounds from investors including Morgan Stanley, LexisNexis and Investor. The company has 482 employees. Its website rocketlawyer.com draws about 1.5 million monthly visits. Rocket Lawyer offers products and services including Legal Documents, RocketSign, and Tax Filing. Its focus areas include Enterprise Applications, Legal Tech, Tech Enabled Service and Suite. Its legal entity is ROCKET LAWYER INCORPORATED. Its competitors include UnitedLex, Lawhive, Cimplifi, Safe Sign Technologies and QiiRO and 3 more; 2 of its 8 listed competitors have raised funding.
Company details
Rocket Lawyer was founded in 2008 in San Francisco, United States, within the legal services sector. Operations focus on providing online access to initial consultations, document reviews, and attorney responses through the On Call membership program. Discounted rates for legal representation are also available to members. Services target small businesses and families, addressing various legal needs across the United States.
- Headquarters San Francisco, United States
- Employees 482
- Founders Charley Moore
- Stage Unicorn
- SectorsProfessional & Legal Services
- Website category Law and Government · Legal
- Website rocketlawyer.com
- Social LinkedIn X Facebook
- Legal Name Rocket Lawyer Incorporated
- Total Equity Funding$288.44M (USD)
in 7 rounds
- Latest Funding Round$223M (USD), Series F
Apr 2021
- InvestorsMorgan Stanley
& 11 more
- Employee Count482
Products & Services of Rocket Lawyer
Rocket Lawyer offers a comprehensive portfolio of products and services, including Legal Documents, RocketSign, and Tax Filing.
Platform for generating customizable legal documents online.
Tool for securely signing documents electronically.
Service for professional tax preparation and filing.
Apps and channels of Rocket Lawyer
Rocket Lawyer publishes 2 mobile apps with over 100K+ downloads.
Funding Insights of Rocket Lawyer
Rocket Lawyer has successfully raised a total of $288.44M across 7 strategic funding rounds. The most recent funding activity was a Series F round of $223 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $288.44M
- Total Rounds 7
- Last Round Series F — $223M
- First Round $2.1M
(Jun 2009)
- Investors Count 12
All 7 funding rounds of Rocket Lawyer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $223M | Series F | – | Vista Equity Partners | – |
| Aug 2016 | $12M | Series E | – | Sallfort Privatbank | |
| May 2013 | $15.05M | Series E | – | – | – |
| Jan 2012 | $10.79M | Series D | – | Industry Ventures | – |
| Aug 2011 | $18.5M | Series C | – | August Capital | |
| May 2010 | $7M | Series B | – | Investor | – |
| Jun 2009 | $2.1M | Series A | – | LexisNexis | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Rocket Lawyer
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
12 investors in total: 12 institutional.
Investors in Rocket Lawyer
Rocket Lawyer has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Morgan Stanley, LexisNexis and Investor.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward high-growth enterprise software and technology companies. | – | vistaequitypartners.com | Austin, United States | |
Corporate backed venture capital fund investing in multiple sectors | – | gv.com | Mountain View, United States | |
Investments in private tech ecosystem are made by Industry Ventures. | – | industryventures.com | San Francisco, United States | |
Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses. | – | augustcap.com | - | |
Investments are directed by the Wallenberg family into Nordic sectors. | 1916 | investorab.com | Stockholm, Sweden | |
Corporate-backed venture capital firm focused on fintech, energy, and multiple sectors | – | investorgrowthcapital.com | New York, United States | |
Investments in growth-stage US tech companies are targeted. | – | ugvp.com | Chapel Hill, United States | |
Venture capital firm focused on B2B software growth-stage companies. | – | peakspancapital.com | - | |
- | – | sallfort.com | - | |
Wealth management, investment advisory, and financial services are provided. | 1935 | morganstanley.com | New York, United States |
Investor details for Rocket Lawyer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Rocket Lawyer
68 people are tracked at Rocket Lawyer (19 in leadership, 3 in board & advisors, 46 in team); the tracked headcount is 482.
| Name | Role | Group |
|---|---|---|
Charley Moore | Founder | Leadership |
Paul Hollerbach | Interim Chief Executive Officer And Chief Financial Officer | Leadership |
Rob Elhardt | VP, Program Management | Leadership |
Megan Berki | VP, People Operations | Leadership |
Deborah Holstein | Chief Growth Officer | Leadership |
Shannah Pittman | Director Of SEO & Publishing | Leadership |
Travis Flittner | Vice President, Corporate Controller | Leadership |
Kara Douglas | Lifecycle Marketing Director | Leadership |
Sumit Malhotra | CTO | Leadership |
Tracy Daugherty | Director, Business Process Optimization | Leadership |
John Fahnenstiel | VP Of Finance Operations | Leadership |
Pamela Ault | Sr. Director Of Engineering, Acquisition | Leadership |
Smita Bankar | Sr. Director, Fp&a | Leadership |
Jesse Lara | Sr. Director Sales Operations | Leadership |
Abhijeet Vijayakar | VP Of Engineering | Leadership |
Lindsay Lavin | Head Of Global Recruiting | Leadership |
Brion Moss | Director Of Technology Operations | Leadership |
Vikas Bhatia | Director, Business Operations | Leadership |
Heemeng Foo | Director Of Quality Assurance / Head Of Quality | Leadership |
Brendan Renehan | Director | Board & advisors |
48 more people are available in the full profile.
Complete people profiles for Rocket Lawyer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Rocket Lawyer
4 dated milestones of Rocket Lawyer across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Rocket Lawyer is founded.
- Funding First funding round of $2.1M.
- Funding Latest funding round, Series F, of $223.0M.
- Milestone Reaches Unicorn status.
Competitors of Rocket Lawyer
Rocket Lawyer has 8 listed competitors in our database, 2 of them funded. They include UnitedLex, Lawhive, Cimplifi, Safe Sign Technologies and QiiRO, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| unitedlex.com | 2006 | Overland Park, United States | $6M | 304 | Legal Process Outsourcing services | |
| lawhive.co.uk | 2020 | London, United Kingdom | $54.29M | – | Tech enabled legal service provider | |
| cimplifi.com | 1997 | New York, United States | – | – | Offers eDiscovery, contract analytics, and legal operations for corporations and law firms. | |
| safesigntechnologies.com | 2022 | Cambridge, United Kingdom | – | 11 | Tech-enabled legal services are delivered via AI and lawyer connections. | |
| qiiro.eu | 2019 | Montpellier, France | – | – | Legal assistance services are enabled by technology for users. | |
| belmontknight.com | 2016 | Sheridan, United States | – | – | Cloud-based platform connecting clients and providers for legal services bidding. | |
| casecompanionpro.com | 2023 | Reno, United States | – | – | Case Companion delivers tech-enabled legal research services to support professionals efficiently. | |
| ailegalpro.com | 2022 | London, United Kingdom | – | – | Offers AI-powered legal services for efficient solutions. |
Detailed competitors of Rocket Lawyer
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Rocket Lawyer
The website of Rocket Lawyer (rocketlawyer.com) receives about 1.5M visits a month and ranks #27,908 among all websites worldwide, #947 in Legal.
- Monthly visits1.5M
▲ 9.4% vs previous month
- Unique visitors827.4K
per month
- Global rank#27,908
among all websites
- Category rank#947
Law and Government · Legal
- Bounce rate43%
- Pages per visit6.5
- Average visit3 min 01 sec
- DevicesDesktop 48% · Mobile 52%
Websites whose visitors overlap most with Rocket Lawyer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lawdepot.com | lawdepot.com | 100% | – | #25,012 | – |
| legalzoom.com | 93% | 2.5M | #21,618 | View details | |
| legaltemplates.net | 88% | – | #26,054 | View details | |
eforms.com | eforms.com | 87% | – | #31,950 | – |
| uslegalforms.com | 86% | – | #59,472 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rocket Lawyer
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Legal Tech
10 companies that operate in the same segment as Rocket Lawyer (Legal Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Legal practice management software is provided for law firm operations. | 2007 | Burnaby, British Columbia, Canada | USD 1.79 B | – | 2,371 | |
AI-powered software for contract drafting and management is provided. | 2017 | India | USD 112.95 M | USD 2.43 M | 162 | |
Contract lifecycle management software is developed using AI-powered intelligence. | 2016 | San Carlos, California, United States | USD 154.69 M | – | – | |
AI-powered ediscovery platform streamlines investigations and workflows. | 2012 | Houston, Texas, United States | USD 194.03 M | USD 156.85 M | 561 | |
AI-powered software for legal contract management is utilized. | 2012 | Lehi, Utah, United States | USD 170.95 M | – | 1,164 | |
Cloud-based legal management and data services are provided for businesses. | 2008 | Toronto, Ontario, Canada | – | USD 7.63 B | 26,400 | |
AI-driven legal research platform for attorneys is operated. | 2013 | San Francisco, California, United States | USD 67.83 M | – | – | |
SaaS-driven property management software for owners and residential property managers | 2006 | Santa Barbara, California, United States | USD 30 M | USD 950.82 M | 1,630 | |
AI based platform for contract analytics and due diligence | 2015 | Cambridge, Cambridgeshire, United Kingdom | USD 142.3 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Rocket Lawyer
Complete news archive for Rocket Lawyer
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Rocket Lawyer
Rocket Lawyer was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Rocket Lawyer is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Rocket Lawyer is a funded company, having raised a total of $288.44M across 7 funding rounds to date. The company's 1st funding round was a Series A of $2.1M, raised on Jun 2009.
Rocket Lawyer has 482 employees.
Rocket Lawyer was founded in 2008 in San Francisco, United States, within the legal services sector. Operations focus on providing online access to initial consultations, document reviews, and attorney responses through the On Call membership program. Discounted rates for legal representation are also available to members. Services target small businesses and families, addressing various legal needs across the United States.
Rocket Lawyer's top competitors include UnitedLex, Lawhive and Safe Sign Technologies.
Rocket Lawyer offers Legal Documents, RocketSign, and Tax Filing.
Rocket Lawyer has 12 investors. Key investors include Morgan Stanley, LexisNexis, Investor, Vista Equity Partners, and Sallfort Privatbank.
Rocket Lawyer operates through Rocket Lawyer Incorporated.
Yes. Rocket Lawyer publishes Rocket Lawyer Legal & Law Help and 1 more app, with over 100,000 downloads.
The website of Rocket Lawyer receives about 1.5 million visits a month and ranks #27,908 among all websites worldwide.