About RODEO
RODEO is a Technology company based in Bengaluru (India) founded in 2018 by Prasanna Vignesh Muhunthu Rammohan, Gopalakrishnan Venkatesan, and Niamath Aysha. A cloud-based e-commerce platform is provided for business online stores. It operates in the Technology and Retail sectors. RODEO has raised $781.06 thousand across 4 funding rounds from investors including HPCL, Sujatha Murali and Sandhya Murthy. The company has 35 employees. RODEO was last valued at $4.99 million in January 2024. Its chief executive, as recorded, is Gopalakrishnan Venkatesan. Its Indian entity Rodeo Digital Private Limited reported revenue of ₹2.63 Cr. RODEO offers products and services including E-Commerce Platform, Mobile Shopping App, and Admin Web Panel. Its focus areas include Enterprise Applications, Enterprise Resource Planning, Ecommerce and Food and Agriculture Tech.
Company details
Founded in 2018 and based in Bengaluru, India, RODEO operates in the e-commerce sector. A cloud-based platform is delivered to enable businesses to build and oversee online stores. Features such as product cataloging, mobile app creation, and a web admin panel are included. Support is extended for store launches and management. Tools are integrated to optimize operations and lower costs across geographies.
- Headquarters Bengaluru, India
- Employees 35
- Founders Prasanna Vignesh Muhunthu Rammohan, Gopalakrishnan Venkatesan, Niamath Aysha
- Stage Minicorn
- SectorsTechnologyRetail
- Email••••••••
- Phone•••• ••••
- Website rodeodigital.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Rodeo Digital Private Limited
- Date of Incorporation 18 Apr, 2019
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹2.63 Cr
FY 2025 · +26% YoY
- Net Loss-₹96 Lakh
FY 2025 · -36% margin
- EBITDA-₹1.10 Cr
FY 2025 · -42% margin
- Total Equity Funding$781.06K (USD)
in 4 rounds
- Latest Funding Round$48.04K (USD), Seed
Jan 2024
- InvestorsHPCL
& 10 more
- Employee Count35
Associated legal entities of RODEO
RODEO operates through Rodeo Digital Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Rodeo Digital Private Limited CIN U72200KA2019PTC123523 | Active | 18 Apr 2019 | Bangalore, Karnataka | ₹2.6 Cr | 35 | 8 | View details |
Products & Services of RODEO
RODEO offers a comprehensive portfolio of products and services, including E-Commerce Platform, Mobile Shopping App, and Admin Web Panel.
Platform for building online stores with cataloguing and sales management
White-labelled app for consumer shopping and business administration
Tool for managing products, orders, and customer data securely
Apps and channels of RODEO
RODEO publishes 4 mobile apps with over 56K+ downloads; its YouTube channel Rodeo Digital has 65 subscribers and 3 videos.
Videos from RODEO
The most watched videos on RODEO's YouTube channel, Rodeo Digital (65 subscribers). Click a video to play it here.
More on Rodeo Digital.
Funding Insights of RODEO
RODEO has successfully raised a total of $781.06K across 4 strategic funding rounds. The most recent funding activity was a Seed round of $48.04 thousand completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $781,064
- Total Rounds 4
- Last Round Seed — $48,044
- First Round $226,720
(Sep 2019)
- Investors Count 11
All 4 funding rounds of RODEO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2024 | $48,044 | Seed | $4.99M | HPCL | – |
| Jun 2023 | $73,100 | Seed | $4.94M | HPCL | – |
| Mar 2023 | $433,200 | Angel Round | $••••• | Srinivasa P Narayanan, Sundar Sundaram | |
| Sep 2019 | $226,720 | Angel Round | $••••• | Sujatha Murali |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2024 | $4.99M | •••••••• |
| Jun 2023 | $4.94M | •••••••• |
| Mar 2023 | $••••• | •••••••• |
| Sep 2019 | $••••• | •••••••• |
Full valuation and stage history of RODEO
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $4.99M (Jan 2024). 11 investors in total: 1 institutional and 10 angel.
Investors in RODEO
RODEO has secured backing from 11 investors, including institutional and angel investors. Prominent investors backing the company include HPCL, Sujatha Murali and Sandhya Murthy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of petroleum and natural gas services | 1974 | hindustanpetroleum.com | Mumbai, India | |
SM Sujatha Murali | unknown_779da874d1884a23b | |||
SM Sandhya Murthy | unknown_57af4d6b3b9f49be9 | |||
KA Kavitha Amidhan | unknown_4714823c00264555a | |||
SL Sri Lakshmi Vinnakota | unknown_3af9d05096e44959b | |||
SP Srinivasa P Narayanan | unknown_921d965949a243809 | |||
SS Sundar Sundaram | unknown_67c263d797a3466ab | |||
HV Hamsa Venkatachalam | unknown_758f0c6babfd4480a | |||
AB Akshintala Balarama Krishna | unknown_219fa9688dde40bb8 | |||
SS Sabhan Shankar | unknown_b4298fa4d31340b79 |
Investor details for RODEO
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Rodeo Digital Private Limited (RODEO)
Rodeo Digital Private Limited is the primary company behind RODEO. The board of Rodeo Digital Private Limited currently have 8 directors; the longest-serving is Venkatesan Ponnusamy, appointed in 2019. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Venkatesan Ponnusamy DIN 08303762 | Director | 18 Apr 2019 | 7 yrs 6 mo | Rodeo Digital Private Limited |
| Gopalakrishnan Venkatesan DIN 08303761 | Director | 18 Apr 2019 | 7 yrs 6 mo | Rodeo Digital Private Limited |
| Prasanna Vignesh Muhunthu Rammohan DIN 07712855 | Director | 28 Aug 2019 | 7 yrs 2 mo | Rodeo Digital Private Limited |
| Sujatha Murali DIN 08749760 | Director | 01 Jun 2020 | 6 yrs 4 mo | Rodeo Digital Private Limited |
| Kavitha Amudhan DIN 08749767 | Director | 01 Jun 2020 | 6 yrs 4 mo | Rodeo Digital Private Limited |
| Sandhya Murthy DIN 08749768 | Director | 01 Jun 2020 | 6 yrs 4 mo | Rodeo Digital Private Limited |
| Sri Lakshmi Vinnakota DIN 08760823 | Director | 15 Jun 2020 | 6 yrs 4 mo | Rodeo Digital Private Limited |
| Dharmarajan Karthikeyan DIN 07712227 | Director | 15 Sep 2021 | 5 yrs 1 mo | Rodeo Digital Private Limited |
People of RODEO
3 people are tracked at RODEO (3 in leadership); the tracked headcount is 35.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership | |
Niamath Aysha | Co-Founder | Leadership |
Complete people profiles for RODEO
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of RODEO
Figures of Rodeo Digital Private Limited, the primary company behind RODEO, for FY 2025. Revenue was ₹2.63 Cr (+26% year on year). Net loss was -₹96 Lakh (-36% margin). EBITDA was -₹1.10 Cr (-42% margin). Revenue has grown at a compounded annual rate of +27% over three years and +91% over five years.
- ₹2.63 CrRevenue · FY 2025 · +26% YoY
- -₹96 LakhNet loss · -36% margin
- -₹1.10 CrEBITDA · -42% margin
- ₹4.1 LakhPaid-up capital
- 35Employees (provident fund records)
- +27%Revenue CAGR, 3 years
- +91%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Rodeo Digital Private Limited are on its company page.
Detailed financial statements for RODEO
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of RODEO
4 dated milestones of RODEO across 6 years, from founding to its latest funding, stage changes and deals.
- Founded RODEO is founded.
- Funding First funding round of $227K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $48K.
Web traffic of RODEO
The website of RODEO (rodeodigital.com) receives about 5.8K visits a month.
- Monthly visits5.8K
▼ 33.7% vs previous month
Websites whose visitors overlap most with RODEO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
brownbasket.in | brownbasket.in | 100% | – | ||
fsmarttrading.in | fsmarttrading.in | 94% | #883,588 | – |
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Related news about Rodeo
Complete news archive for RODEO
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about RODEO
RODEO was founded in 2018 and raised its 1st funding round 1 year after it was founded.
RODEO is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Gopalakrishnan Venkatesan is the CEO of RODEO, as recorded in our data. They have also founded this company.
RODEO is a funded company, having raised a total of $781.06K across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $226.72K, raised on Sep 2019.
RODEO has 35 employees.
The primary company behind RODEO, Rodeo Digital Private Limited, reported revenue of ₹2.63 Cr for FY 2025, up 26% year on year.
Founded in 2018 and based in Bengaluru, India, RODEO operates in the e-commerce sector. A cloud-based platform is delivered to enable businesses to build and oversee online stores. Features such as product cataloging, mobile app creation, and a web admin panel are included. Support is extended for store launches and management. Tools are integrated to optimize operations and lower costs across geographies.
RODEO offers E-Commerce Platform, Mobile Shopping App, and Admin Web Panel.
RODEO has 11 investors. Key investors include HPCL, Sujatha Murali, Sandhya Murthy, Kavitha Amidhan, and Sri Lakshmi Vinnakota.
The valuation of RODEO is $4.99M as of Jan 2024.
RODEO operates through Rodeo Digital Private Limited.
The legal entities of RODEO currently have 8 directors, including Sri Lakshmi Vinnakota, Sujatha Murali, Kavitha Amudhan and others.