About Roller
Roller is a company based in Prahran (Australia) founded in 2010.. Roller has raised $107 million across 4 funding rounds from investors including J P Morgan, Insight Partners and Partners For Growth. Roller has completed 2 acquisitions, including Active8 Software and BookNowSoftware. Roller offers products and services including Online Ticketing System, Point of Sale System, CRM System, and Reporting and Analytics. Roller operates in a competitive market with competitors including Blackbaud, Accesso, PouchNATION, Elite Dynamics and Sirma Group, among others.
- Headquarter Prahran, Australia
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Sectors
Media & EntertainmentTravel & Hospitality
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$107 M (USD)
in 4 rounds
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Latest Funding Round
$50 M (USD), Series C
Oct 23, 2025
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Investors
J P Morgan
& 3 more
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Employee Count
Employee Count
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Investments & Acquisitions
Active8 Software
& 1 more
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Products & Services of Roller
Roller offers a comprehensive portfolio of products and services, including Online Ticketing System, Point of Sale System, CRM System, and Reporting and Analytics. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables online ticket sales and bookings for attractions venues.
Facilitates in-venue sales of tickets and merchandise efficiently.
Manages guest data and marketing to improve retention and revenue.
Provides insights on operations and performance for business growth.
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Funding Insights of Roller
Roller has successfully raised a total of $107M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $50 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $50.0M
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First Round
First Round
(07 Jul 2018)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2025 | Amount | Series C - Roller | Valuation | Insight Partners | |
| Nov, 2023 | Amount | Series C - Roller | Valuation | Insight Partners |
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| Dec, 2022 | Amount | Debt – Venture - Roller | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Roller
Roller has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include J P Morgan, Insight Partners and Partners For Growth. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment firm scaling software and technology companies from early to late stages.
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Founded Year | Domain | Location | |
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Private debt loans are extended by this firm to businesses.
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Investment capital is provided by Acadian Software for SaaS businesses.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Roller
Roller has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Active8 Software and BookNowSoftware. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Event management services are provided via software solutions.
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2016 | ||||
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Offers cloud-based software for event and conference booking.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Roller
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Roller Comparisons
Competitors of Roller
Roller operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Blackbaud, Accesso, PouchNATION, Elite Dynamics and Sirma Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based software solutions for nonprofit organizations are offered.
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| domain | founded_year | HQ Location |
Virtual queuing and ticketing solutions are provided for event organizers.
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| domain | founded_year | HQ Location |
PouchNATION is recognized for providing guest management solutions for events and venues.
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| domain | founded_year | HQ Location |
Holiday park management software and booking systems are provided.
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| domain | founded_year | HQ Location |
Software solutions and services are provided across multiple industries.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Roller
Frequently Asked Questions about Roller
When was Roller founded?
Roller was founded in 2010 and raised its 1st funding round 8 years after it was founded.
Where is Roller located?
Roller is headquartered in Prahran, Australia. It is registered at Prahran, Victoria, Australia.
Is Roller a funded company?
Roller is a funded company, having raised a total of $107M across 4 funding rounds to date. The company's 1st funding round was a Debt – Venture of $10M, raised on Jul 07, 2018.
What does Roller do?
Roller was founded in 2010 and is headquartered in Prahran, Australia. Operations focus on the entertainment and hospitality sector, where cloud-based tools are provided for point-of-sale systems, wearable RFID technology, enquiry handling, ticketing, event bookings, digital gift cards, experiences and offers, entry management, corporate functions, customer relationship management, and software development. Presence is maintained in Australia, Singapore, Canada, Indonesia, Malaysia, New Zealand, the US, and the UK.
Who are the top competitors of Roller?
What products or services does Roller offer?
Roller offers Online Ticketing System, Point of Sale System, CRM System, and Reporting and Analytics.
How many acquisitions has Roller made?
Roller has made 2 acquisitions, including Active8 Software, and BookNowSoftware.
Who are Roller's investors?
Roller has 4 investors. Key investors include J P Morgan, Insight Partners, Partners For Growth, and Acadian Software.
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