About Rollfi
Rollfi is a company based in United States founded in 2021 was acquired by Priority in January 2025. It operates as a API-as-a-Product, and B2B2C. Rollfi offers products and services including Embedded Payroll and Embedded Benefits. Rollfi operates in a competitive market with competitors including Randstad, ADP, Alera Group, UKG and Insperity, among others.
- Headquarter United States
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Sectors
Business Services
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Email
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Phone
*********
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Website
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Social
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- Legal Name Priority Rollfi Llc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Priority
(Jan 24, 2025)
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Products & Services of Rollfi
Rollfi offers a comprehensive portfolio of products and services, including Embedded Payroll and Embedded Benefits. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Payroll services are integrated for seamless business operations.
Benefits solutions are provided for employee health and welfare.
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Funding Insights of Rollfi
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Rollfi
Rollfi has secured backing from 1 investor. Prominent investors backing the company include Priority Commerce. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Integrated payments and banking solutions are provided globally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Rollfi
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Rollfi
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rollfi Comparisons
Competitors of Rollfi
Rollfi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Randstad, ADP, Alera Group, UKG and Insperity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
HR consulting, recruitment, and outsourcing services are offered worldwide.
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| domain | founded_year | HQ Location |
Cloud-based HR management solutions are offered for payroll and compliance.
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| domain | founded_year | HQ Location |
HR, insurance, and liability services are provided by Alera Group.
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| domain | founded_year | HQ Location |
Provider of HR and payroll & workforce management solutions
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| domain | founded_year | HQ Location |
HR outsourcing services are provided to businesses by Insperity.
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| domain | founded_year | HQ Location |
HR management, recruitment, and staffing services are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Rollfi
Frequently Asked Questions about Rollfi
When was Rollfi founded?
Rollfi was founded in 2021.
Where is Rollfi located?
Rollfi is headquartered in United States.
What does Rollfi do?
Rollfi is engaged in providing embedded payroll and benefits solutions for businesses. Services are offered to vertical SaaS, fintech, banking, accounting, large employers, staffing companies, and marketplaces. Integration is facilitated through a robust API, allowing seamless user experiences within existing platforms. Nationwide payroll coverage is provided across all 50 states, alongside tax compliance and in-house benefits advisors for health, dental, vision, and life plans. Enterprise-grade infrastructure supports billions in payments monthly, backed by Prioritys Commerce Engine.
Who are the top competitors of Rollfi?
Rollfi's top competitors include Randstad, CIEL HR and Alera Group.
What products or services does Rollfi offer?
Rollfi offers Embedded Payroll and Embedded Benefits.
Who are Rollfi's investors?
Rollfi has 1 investor. Key investors include Priority Commerce.