About Rollfi
Rollfi is a Business Services company based in United States founded in 2021, and was acquired by Priority in January 2025. HR consulting services are provided by Rollfi to businesses. It operates on a API-as-a-Product and B2B2C model. Rollfi offers products and services including Embedded Payroll and Embedded Benefits. Its focus areas include Technology, Financial Technology and Payroll Solutions. Its legal entity is Priority Rollfi LLC. Its competitors include ADP, Alera Group and UKG; 1 of its 3 listed competitors has raised funding.
Company details
Rollfi is engaged in providing embedded payroll and benefits solutions for businesses. Services are offered to vertical SaaS, fintech, banking, accounting, large employers, staffing companies, and marketplaces. Integration is facilitated through a robust API, allowing seamless user experiences within existing platforms. Nationwide payroll coverage is provided across all 50 states, alongside tax compliance and in-house benefits advisors for health, dental, vision, and life plans. Enterprise-grade infrastructure supports billions in payments monthly, backed by Prioritys Commerce Engine.
- Headquarters United States
- Stage Acquired
- SectorsBusiness Services
- Emailβ’β’β’β’β’β’β’β’
- Website rollfi.xyz
- Social LinkedIn X
- Acquired by Priority (Jan 2025)
- Legal Name Priority Rollfi Llc
- Investors
- Acquired byPriority
(Jan 2025)
Products & Services of Rollfi
Rollfi offers a comprehensive portfolio of products and services, including Embedded Payroll and Embedded Benefits.
Payroll services are integrated for seamless business operations.
Benefits solutions are provided for employee health and welfare.
Investors in Rollfi
Rollfi has secured backing from 1 investor. Prominent investors backing the company include Priority Commerce.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Integrated payments and banking solutions are provided globally. | 2005 | prioritycommerce.com | Alpharetta, United States |
Investor details for Rollfi
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People of Rollfi
3 people are tracked at Rollfi (1 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Kirubha Perumalsamy | Founder | Leadership |
Nikhil Somasundaram | Revenue Lead | Team |
Sathish Shanmugham | Founding Engineer | Team |
Complete people profiles for Rollfi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Rollfi
2 dated milestones of Rollfi across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Rollfi is founded.
- Exit Acquired by Priority.
Competitors of Rollfi
Rollfi has 3 listed competitors in our database, 1 of them funded. They include ADP, Alera Group and UKG.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adp.com | 1949 | Roseland, United States | 44 | Cloud-based HR management solutions are offered for payroll and compliance. | ||
| aleragroup.com | 1995 | Deerfield, United States | $250M | HR, insurance, and liability services are provided by Alera Group. | ||
| ukg.com | 1977 | Weston, United States | Provider of HR and payroll & workforce management solutions |
Detailed competitors of Rollfi
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Web traffic of Rollfi
The website of Rollfi (rollfi.xyz) receives about 5.4K visits a month.
- Monthly visits5.4K
▼ 5.6% vs previous month
Top companies in Human Resource & Staffing Services
3 companies that operate in the same segment as Rollfi (Human Resource & Staffing Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based HRMS platform is offered for small and medium businesses. | 1988 | Dublin, United States | USD 60 M | USD 5.01 B | 3,600 | |
HR, insurance, and liability services are provided by Alera Group. | 1995 | Deerfield, United States | USD 250 M | |||
Provider of laboratory tests for physicians | 1969 | Burlington, Vermont, United States | USD 13.95 B | 70,000 |
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Related news about Rollfi
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Frequently Asked Questions about Rollfi
Rollfi was founded in 2021.
Rollfi is headquartered in United States.
Rollfi is engaged in providing embedded payroll and benefits solutions for businesses. Services are offered to vertical SaaS, fintech, banking, accounting, large employers, staffing companies, and marketplaces. Integration is facilitated through a robust API, allowing seamless user experiences within existing platforms. Nationwide payroll coverage is provided across all 50 states, alongside tax compliance and in-house benefits advisors for health, dental, vision, and life plans. Enterprise-grade infrastructure supports billions in payments monthly, backed by Prioritys Commerce Engine.
Rollfi's top competitors include Alera Group, UKG and ADP.
Rollfi offers Embedded Payroll and Embedded Benefits.
Rollfi has 1 investor. Key investors include Priority Commerce.
Rollfi operates through Priority Rollfi Llc.
Yes. Rollfi was acquired by Priority in January 2025.

