About Roobrik
Roobrik is a Healthcare company based in Durham (United States) founded in 2013, and was acquired by Aline in January 2025. Online decision tools to help caregivers family members make informed choices in elderly care. Roobrik has raised $6.4 million across 5 funding rounds from investors including Aline, Jurassic Capital and Third Act Ventures. The company has 19 employees. Its website roobrik.com draws about 38 thousand monthly visits. Roobrik offers products and services including Roobrik Surveys, Roobrik Afford, and Roobrik Chat. Its focus areas include HealthTech, Assistive Tech, Tech Enabled Services and Remote Assistance Services. Its legal entity is ROOBRIK, INC. Its competitors include WellSky, ianacare and Vesta Healthcare; 3 of its 3 listed competitors have raised funding.
Company details
Roobrik is an online decision tool to help caregivers and family members to make healthcare choices regarding elderly care. It provides a personalized summary that includes a curated set of expert resources to help caregivers form a plan and carry out a decision like stopping driving, home safety, or cognitive decline. Roobrik collaborates with partners in health and long term care on programs to understand and champion effective family caregiving.
- Headquarters Durham, United States
- Employees 19
- Stage Acquired
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website roobrik.com
- Social LinkedIn X Facebook
- Acquired by Aline (Jan 2025)
- Legal Name Roobrik, Inc.
Products & Services of Roobrik
Roobrik offers a comprehensive portfolio of products and services, including Roobrik Surveys, Roobrik Afford, and Roobrik Chat.
Engages prospects with motivational interviewing for better lead conversion.
Assesses financial readiness for senior living options and prioritizes leads.
Delivers immediate answers to inquiries for enhanced prospect interaction.
Funding Insights of Roobrik
Roobrik has successfully raised a total of $6.4M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.4M
- Total Rounds 5
- Last Round Series A — $3M
- First Round $75,000
(Oct 2015)
- Investors Count 6
All 5 funding rounds of Roobrik with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | $3M | Series A | – | Jurassic Capital | – |
| Oct 2019 | $1.72M | Seed | – | Third Act Ventures | – |
| Sep 2018 | $1.4M | Seed | – | Carolina Angel Network | |
| May 2016 | $200,000 | Angel Round | – | – | – |
| Oct 2015 | $75,000 | Angel Round | – | – |
7 investors in total: 7 institutional.
Investors in Roobrik
Roobrik has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Aline, Jurassic Capital and Third Act Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in growth-stage B2B software companies is provided by Jurassic Capital. | jurassiccapital.com | Durham, United States | ||
Seed-stage investments are provided to Agetech startups by Third Act Ventures. | thirdact.vc | |||
Early-stage investment opportunities are facilitated for UNC-affiliated startups. | carolinaangelnetwork.com | Chapel Hill, United States | ||
| wilmingtoninvestor.com | ||||
The Launch Place is engaged in supporting startups through funding and mentoring. | thelaunchplace.org | Danville, United States | ||
US-focused private equity and venture capital investments are managed. | bostonmillenniapartners.com | Boston, United States | ||
Senior living facilities are managed via specialized platforms. | 2023 | alineops.com | Louisville, United States |
Investor details for Roobrik
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Roobrik
26 people are tracked at Roobrik (7 in leadership, 7 in board & advisors, 12 in team); the tracked headcount is 19.
| Name | Role | Group |
|---|---|---|
Tim Boeshaar | Director, Service Delivery | Leadership |
Shelly Weitz | VP, Marketing | Leadership |
Anand Raman | Chief Technology Officer | Leadership |
Evan Friedkin | Head, Business Development | Leadership |
Jessica Bloch-Schulman | VP, Product | Leadership |
Michael Purcell | CFO | Leadership |
Nate O'Keefe | Founder & CEO | Leadership |
Robert Crowe | Advisor | Board & advisors |
Marylee Chamberlin | Advisor | Board & advisors |
Will Clark | Board Member | Board & advisors |
Geri Baumblatt | Advisor | Board & advisors |
David R. Rubinow | Advisor | Board & advisors |
Maureen K. O’connor | Board Member | Board & advisors |
Judy Conaway | Advisor | Board & advisors |
Kellie Rash | Senior Product Manager | Team |
Shwetanshu Kumar Tiwari | Software Engineer | Team |
Julianna Cybrynski | Sales Associate | Team |
Luke Pastore | Sales Manager | Team |
Dawn Guttman | Senior Product Manager | Team |
Jonathan Vizcuña | Senior Designer | Team |
6 more people are available in the full profile.
Complete people profiles for Roobrik
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Roobrik
4 dated milestones of Roobrik across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Roobrik is founded.
- Funding First funding round of $75K.
- Funding Latest funding round, Series A, of $3.0M.
- Exit Acquired by Aline.
Competitors of Roobrik
Roobrik has 3 listed competitors in our database, 3 of them funded. They include WellSky, ianacare and Vesta Healthcare.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wellsky.com | 1980 | Overland Park, United States | $1.66M | 472 | Health care management platform is provided for providers and patients. | |
| ianacare.com | 2017 | Boston, United States | $15.77M | Digital care management solutions are provided for caregivers of seniors. | ||
| vestahealthcare.com | 2018 | New York, United States | $187.04M | Clinical care is provided for individuals with complex medical conditions. |
Detailed competitors of Roobrik
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Roobrik
The website of Roobrik (roobrik.com) receives about 37.8K visits a month.
- Monthly visits37.8K
▲ 12% vs previous month
Websites whose visitors overlap most with Roobrik. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details |
Top companies in Assistive & Age Tech Solutions
3 companies that operate in the same segment as Roobrik (Assistive & Age Tech Solutions) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ride-sharing service for children's healthcare transportation is managed digitally. | 2014 | South Pasadena, California, United States | USD 105.52 M | 123 | ||
Robotic arms are provided for mobility and rehabilitation support. | 2004 | Boston, Massachusetts, United States | USD 17.21 M | USD 40.93 M | 185 | |
Aira is focused on providing remote video interpreting services for accessibility. | 2014 | San Diego, California, United States | USD 192.2 M |
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Related news about Roobrik
Complete news archive for Roobrik
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Frequently Asked Questions about Roobrik
Roobrik was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Roobrik is headquartered in Durham, United States. It is registered at Durham, North Carolina, United States.
Roobrik is a funded company, having raised a total of $6.4M across 5 funding rounds to date. The company's 1st funding round was a Angel Round of $75K, raised on Oct 2015.
Roobrik has 19 employees.
Roobrik is an online decision tool to help caregivers and family members to make healthcare choices regarding elderly care. It provides a personalized summary that includes a curated set of expert resources to help caregivers form a plan and carry out a decision like stopping driving, home safety, or cognitive decline. Roobrik collaborates with partners in health and long term care on programs to understand and champion effective family caregiving.
Roobrik's top competitors include WellSky, Vesta Healthcare and ianacare.
Roobrik offers Roobrik Surveys, Roobrik Afford, and Roobrik Chat.
Roobrik has 7 investors. Key investors include Aline, Jurassic Capital, Third Act Ventures, Carolina Angel Network, and Wilmington Investor Network.
Roobrik operates through Roobrik, Inc..
Yes. Roobrik was acquired by Aline in January 2025.