Roobrik

Durham, United States Founded: 2013 • Age: 13 yrs Acquired By Aline
Online decision tools to help caregivers family members make informed choices in elderly care
Annual revenue - Latest available
Total funding $6.4M 5 rounds
Employees 19 Tracked headcount
Investors 7 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Roobrik

Roobrik is a company based in Durham (United States) founded in 2013 was acquired by Aline in January 2025. Roobrik has raised $6.4 million across 5 funding rounds from investors including Aline, Jurassic Capital and Third Act Ventures. The company has 19 employees as of December 31, 2024. Roobrik offers products and services including Roobrik Surveys, Roobrik Afford, and Roobrik Chat. Roobrik operates in a competitive market with competitors including PointClickCare, WellSky, ianacare, Vesta Healthcare and Dina, among others.

  • Headquarter Durham, United States
  • Employees 19 as on 31 Dec, 2024
  • Sectors
    Healthcare
  • Email
    Locked
  • Phone
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  • Website
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  • Social
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  • Legal Name Roobrik, Inc.
Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $6.4 M (USD)

    in 5 rounds

  • Latest Funding Round
    $3 M (USD), Series A

    Oct 19, 2022

  • Investors
    Aline

    & 6 more

  • Employee Count
    19

    as on Dec 31, 2024

  • Acquired by
    Aline

    (Jan 27, 2025)

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Products & Services of Roobrik

Roobrik offers a comprehensive portfolio of products and services, including Roobrik Surveys, Roobrik Afford, and Roobrik Chat.

Product name locked
Category locked
Primary

Engages prospects with motivational interviewing for better lead conversion.

Product name locked
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Assesses financial readiness for senior living options and prioritizes leads.

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Delivers immediate answers to inquiries for enhanced prospect interaction.

People of Roobrik

Headcount 10-50
Employee Profiles 19
Board Members and Advisors 7
Employee Profiles
People
Tim Boeshaar
Director, Service Delivery
People
Shelly Weitz
VP, Marketing
People
Anand Raman
Chief Technology Officer
People
Evan Friedkin
Head, Business Development

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Board Members and Advisors
people
Robert Crowe
Advisor
people
Marylee Chamberlin
Advisor
people
Will Clark
Board Member
people
Geri Baumblatt
Advisor

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Funding Insights of Roobrik

Roobrik has successfully raised a total of $6.4M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Roobrik

Roobrik has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Aline, Jurassic Capital and Third Act Ventures.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment in growth-stage B2B software companies is provided by Jurassic Capital.
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Seed-stage investments are provided to Agetech startups by Third Act Ventures.
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Early-stage investment opportunities are facilitated for UNC-affiliated startups.
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Investor details for Roobrik

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Investments & Acquisitions by Roobrik

Investments
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Investment portfolio details for Roobrik

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Financial Statements - Roobrik

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Detailed financials for Roobrik

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Roobrik Comparisons

Roobrik Primary company
Description
Online decision tools to help caregivers & family members ma...
Location
Durham, United States
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
19
As of 2024
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Peer comparison for Roobrik

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Competitors of Roobrik

Roobrik operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PointClickCare, WellSky, ianacare, Vesta Healthcare and Dina, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based EHR software is offered for senior care providers.
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Health care management platform is provided for providers and patients.
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Digital care management solutions are provided for caregivers of seniors.
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Clinical care is provided for individuals with complex medical conditions.
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AI-based senior care coordination software is provided for healthcare organizations.
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Technology solutions are provided by Nedap for various industries.
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Detailed competitors of Roobrik

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Latest news on Roobrik

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Complete news archive for Roobrik

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Frequently Asked Questions about Roobrik

Roobrik was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Roobrik is headquartered in Durham, United States. It is registered at Durham, North Carolina, United States.

Roobrik is a funded company, having raised a total of $6.4M across 5 funding rounds to date.

As of Dec 31, 2024, the latest employee count at Roobrik is 19.

Roobrik is an online decision tool to help caregivers and family members to make healthcare choices regarding elderly care. It provides a personalized summary that includes a curated set of expert resources to help caregivers form a plan and carry out a decision like stopping driving, home safety, or cognitive decline. Roobrik collaborates with partners in health and long term care on programs to understand and champion effective family caregiving.

Roobrik's top competitors include PointClickCare, WellSky and August Health.

Roobrik offers Roobrik Surveys, Roobrik Afford, and Roobrik Chat.

Roobrik has 7 investors. Key investors include Aline, Jurassic Capital, Third Act Ventures, Carolina Angel Network, and Wilmington Investor Network.

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