About Roofstock
Roofstock is a Technology company based in Oakland (United States) founded in 2015 by Gregor Watson and Rich Ford. Real estate investments are enabled via an online marketplace platform. Roofstock has raised $373.25 million across 8 funding rounds from investors including DoorDash, SVB and First American. The company has 380 employees. Roofstock has completed 3 acquisitions, including Mynd, RentPrep and Stessa. Roofstock was last valued at $1.9 billion in December 2022. Its website roofstock.com draws about 95 thousand monthly visits. Roofstock offers products and services including Acquisitions, Property Management, Asset Management, and Dispositions. Its focus areas include FinTech, Investment Tech, Alternative Investment Platforms and Real Estate. Its legal entity is ROOFSTOCK, INC. Its competitors include Realty Mogul, Ten-X and Cadre; 3 of its 3 listed competitors have raised funding.
Company details
Roofstock was founded in 2015 in Oakland, United States, operating in the real estate investment sector. An online platform is provided for users to purchase and sell whole or fractional shares of residential investment properties. Tools for portfolio management, investor connections, negotiations, deal handling, and support services are offered to global asset managers evaluating and owning such properties.
- Headquarters Oakland, United States
- Employees 380
- Founders Gregor Watson, Rich Ford
- Stage Unicorn
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website roofstock.com
- Social LinkedIn X Facebook
- Legal Name Roofstock, Inc.
Products & Services of Roofstock
Roofstock offers a comprehensive portfolio of products and services, including Acquisitions, Property Management, Asset Management, and Dispositions.
Service for portfolio building with expert analysis and underwriting.
Oversight for improved financial performance and operations.
Reporting and forecasting for property operations.
Data-driven support for property sales.
Funding Insights of Roofstock
Roofstock has successfully raised a total of $373.25M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $240 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $373.25M
- Total Rounds 8
- Last Round Series E — $240M
- First Round $6.25M
(Jul 2015)
- Investors Count 41
All 8 funding rounds of Roofstock with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $240M | Series E | $1.94B | SoftBank Vision Fund | |
| Mar 2021 | Series D | – | JLL Technologies | – | |
| Jan 2020 | $50M | Series D | – | SVB | |
| Apr 2019 | $50M | Series C | – | Canvas Ventures | |
| Jun 2017 | Series B | – | – | ||
| Nov 2016 | $20M | Series B | – | Lightspeed Venture Partners | |
| Dec 2015 | $7M | Series A | – | Bain Capital Ventures | |
| Jul 2015 | $6.25M | Series A | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2022 | $1.94B | •••••••• |
Last known valuation $1.9B (Dec 2022). 41 investors in total: 41 institutional.
Investors in Roofstock
Roofstock has secured backing from 41 investors, including venture fund and institutional investors. Prominent investors backing the company include DoorDash, SVB and First American.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
VC firm making early stage investment in tech companies in the US | 2013 | canvas.vc | Portola Valley, United States | |
Early-stage US startups are targeted for investment by Expanding Capital. | xcap.vc | Burlingame, United States | ||
Corporate venture capital firm backed by Citi | citi.com/ventures | San Francisco, United States | ||
Private equity investments are directed toward multiple sectors. | cazinvestments.com | Houston, United States | ||
Venture capital fund investing in tech startups | pegasustechventures.com | San Jose, United States | ||
Venture capital is provided to mid and growth-stage startups. | fortross.vc | Menlo Park, United States |
Investor details for Roofstock
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Roofstock
70 people are tracked at Roofstock (24 in leadership, 7 in board & advisors, 39 in team); the tracked headcount is 380.
| Name | Role | Group |
|---|---|---|
Gregor Watson | Founder | Leadership |
Rich Ford | Founder | Leadership |
Gary Beasley | CEO & Co-Founder | Leadership |
Jia Li | VP Engineering, Platform | Leadership |
Suresh Srinivasan | CMO | Leadership |
Abigail Besdin | Chief of Staff | Leadership |
Andrew Schaffler | Chief Investment Officer | Leadership |
Noel Joseph | Director Of Growth Partnerships | Leadership |
David Price | Director Of Product | Leadership |
Emma Holder | Director Of Product Design | Leadership |
Amit Akhouri | VP, Engineering | Leadership |
Jimmy Li | Director Of Engineering | Leadership |
Shalaka B. | Director Of Data Engineering And Analytics | Leadership |
Mikel Azpiroz | Vice President, Platform And Institutional Products | Leadership |
Devin Redmond | Director Of Customer Experience | Leadership |
Heath Silverman | Chief Product Officer | Leadership |
Rebecca Petty | Director, Portfolio Transaction Management | Leadership |
Christopher Gaudet | Director Of Product Management | Leadership |
Chris Wang | Director Of Product Management | Leadership |
Chad Rempp | Senior Director Of Software Engineering | Leadership |
50 more people are available in the full profile.
Complete people profiles for Roofstock
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Roofstock
Roofstock has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Mynd, RentPrep and Stessa.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Tenant screening services are provided for rental properties. | rentprep.com | West Seneca, United States | 2007 | Aug 2022 | •••• | |
Tech-enabled property management and real estate investment services are provided. | greatjones.co | New York, United States | 2017 | Aug 2021 | •••• | |
Cloud-based expense tracking is provided for real estate assets. | stessa.com | San Francisco, United States | 2016 | Mar 2021 | •••• |
Complete acquisition details for Roofstock
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Roofstock
9 dated milestones of Roofstock across 7 years, from founding to its latest funding, stage changes and deals.
Competitors of Roofstock
Roofstock has 3 listed competitors in our database, 3 of them funded. They include Realty Mogul, Ten-X and Cadre.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| realtymogul.com | 2012 | Los Angeles, United States | $49.5M | 15 | Online real estate equity and debt crowdfunding platform is operated. | |
| ten-x.com | 2007 | Irvine, United States | $50M | 1,350 | Commercial properties are discovered and traded via online platforms. | |
| cadre.com | 2014 | New York, United States | $133.3M | Institutional real estate opportunities are accessed via a digital platform. |
Detailed competitors of Roofstock
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Roofstock
The website of Roofstock (roofstock.com) receives about 95K visits a month.
- Monthly visits95K
Websites whose visitors overlap most with Roofstock. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| goodegginvestments.com | 100% | #4,272,409 | View details | ||
financialsamurai.com | financialsamurai.com | 100% | #182,064 | – | |
investmentpropertycalculator.com.au | investmentpropertycalculator.com.au | 100% | #2,695,159 | – | |
| baselane.com | 100% | 469.5K | #81,203 | View details | |
| americanexpress.com | 92% | 107.4M | #276 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 39 similar websites and full traffic analytics for Roofstock
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 39 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Investment & Financial Technology
3 companies that operate in the same segment as Roofstock (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | 602 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Roofstock
Complete news archive for Roofstock
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Roofstock
Roofstock was founded in 2015.
Roofstock is headquartered in Oakland, United States. It is registered at Oakland, California, United States.
Roofstock is a funded company, having raised a total of $373.25M across 8 funding rounds to date. The company's 1st funding round was a Series A of $6.25M, raised on Jul 2015.
Roofstock has 380 employees.
Roofstock was founded in 2015 in Oakland, United States, operating in the real estate investment sector. An online platform is provided for users to purchase and sell whole or fractional shares of residential investment properties. Tools for portfolio management, investor connections, negotiations, deal handling, and support services are offered to global asset managers evaluating and owning such properties.
Roofstock's top competitors include Cadre, Ten-X and Realty Mogul.
Roofstock offers Acquisitions, Property Management, Asset Management, and Dispositions.
Roofstock has 41 investors. Key investors include DoorDash, SVB, First American, Lightspeed Venture Partners, and Khosla Ventures.
The valuation of Roofstock is $1.9B as of Dec 2022.
Roofstock operates through Roofstock, Inc..