About Room Unlocked
Room Unlocked is a Media & Entertainment company based in London (United Kingdom) founded in 2016 by Tanya Hamilton Smith. Influencer marketing solutions are provided via an online platform. It operates in the Media & Entertainment and Technology sectors. Room Unlocked has raised $6.99 million across 4 funding rounds from investors including The FSE Group. The company has 39 employees. Room Unlocked was last valued at $9.16 million in February 2023. Room Unlocked offers products and services including Mahjong Ways, Mahjong Ways 2, Lucky Neko, Wild Bandito, and Ways Of Qilin. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Influencer Incubator. Its legal entity is THE ROOM GROUP LIMITED.
Company details
Room Unlocked was founded in 2016 in London, United Kingdom. Operations focus on the influencer marketing sector, where a digital platform connects influencers with brands for content creation and targeted audience distribution. The service is accessible on iOS devices and internet-connected platforms. Clients served include Odeon, Whitebread, and Mars, supporting various marketing campaigns.
- Headquarters London, United Kingdom
- Employees 39
- Founders Tanya Hamilton Smith
- Stage Minicorn
- SectorsMedia & EntertainmentTechnology
- Email••••••••
- Website roomunlocked.com
- Social LinkedIn X Facebook
- Legal Name The Room Group Limited
- Date of Incorporation 14 Nov, 2006
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$6.99M (USD)
in 4 rounds
- Latest Funding Round$960.13K (USD), Seed
Feb 2023
- Investors
- Employee Count39
Products & Services of Room Unlocked
Room Unlocked offers a comprehensive portfolio of products and services, including Mahjong Ways, Mahjong Ways 2, Lucky Neko, Wild Bandito, and Ways Of Qilin.
Demo slot game offering free play with potential high multipliers.
Sequel demo slot for engaging gameplay and winning opportunities.
Demo version featuring themed slots with bonus features.
Action-packed demo slot game with easy win mechanics.
Mythical-themed demo slot for free entertainment and trials.
Casino-style demo slot with high-stakes simulation features.
Wealth-themed demo slot offering multiplier-based gameplay.
Ancient god-themed demo for immersive slot experiences.
Historical demo slot with cultural elements and bonuses.
Pirate adventure demo slot for fun and free spins.
Sweet-themed demo slot with candy rewards and gameplay.
Royal-themed demo for elegant slot gaming trials.
Deity-inspired demo slot with fortune-based mechanics.
Tropical demo slot offering vacation-themed entertainment.
Treasure hunt demo slot with bounty rewards.
Space-themed demo for gem-collecting slot play.
Ancient civilization demo slot with hidden treasures.
Mythical dragon demo for exciting slot features.
Rebirth-themed demo slot with rising multipliers.
Cryptocurrency-themed demo for modern slot gaming.
Apps and channels of Room Unlocked
Room Unlocked publishes 1 mobile app.
Funding Insights of Room Unlocked
Room Unlocked has successfully raised a total of $6.99M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $960.13 thousand completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.99M
- Total Rounds 4
- Last Round Seed — $960,128
- First Round $1.03M
(Nov 2019)
- Investors Count 1
All 4 funding rounds of Room Unlocked with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | $960,128 | Seed | $9.16M | – | – |
| Jul 2022 | $1.26M | Seed | $17.52M | – | – |
| Oct 2021 | $3.73M | Seed | – | – | |
| Nov 2019 | $1.03M | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2023 | $9.16M | •••••••• |
| Jul 2022 | $17.52M | •••••••• |
| Nov 2019 | $••••• | •••••••• |
Full valuation and stage history of Room Unlocked
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $9.16M (Feb 2023). 1 investors in total: 1 institutional.
Investors in Room Unlocked
Room Unlocked has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include The FSE Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Funding solutions are provided by The FSE Group for businesses. | thefsegroup.com | Fleet, United Kingdom |
Investor details for Room Unlocked
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Room Unlocked
1 people are tracked at Room Unlocked (1 in leadership); the tracked headcount is 39.
| Name | Role | Group |
|---|---|---|
Tanya Hamilton Smith | Co-Founder | Leadership |
Complete people profiles for Room Unlocked
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Room Unlocked
4 dated milestones of Room Unlocked across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Room Unlocked is founded.
- Funding First funding round of $1.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $960K.
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Frequently Asked Questions about Room Unlocked
Room Unlocked was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Room Unlocked is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Room Unlocked is a funded company, having raised a total of $6.99M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.03M, raised on Nov 2019.
Room Unlocked has 39 employees.
Room Unlocked was founded in 2016 in London, United Kingdom. Operations focus on the influencer marketing sector, where a digital platform connects influencers with brands for content creation and targeted audience distribution. The service is accessible on iOS devices and internet-connected platforms. Clients served include Odeon, Whitebread, and Mars, supporting various marketing campaigns.
Room Unlocked offers Mahjong Ways, Mahjong Ways 2, Lucky Neko, Wild Bandito, and 6 more products and services.
Room Unlocked has 1 investor. Key investors include The FSE Group.
The valuation of Room Unlocked is $9.16M as of Feb 2023.
Room Unlocked operates through The Room Group Limited.
Yes. Room Unlocked publishes Room Unlocked.