
About Roost
Roost is a Financial Services company based in San Francisco (United States) founded in 2020 by Valarie Hamm Carlson. Automated security deposit solutions are offered for multifamily properties. It operates on a SaaS (Software-as-a-Service) model. Its website joinroost.com draws about 39 thousand monthly visits. Roost offers products and services including Security Deposits, Refund Automation, Balance Recovery, Help & Disputes, and Unclaimed Property. Its focus areas include Technology, Real Estate Tech and Property Management Software. Its legal entity is JoinRoost, Inc. Henelee, LLC. Its competitors include Next Insurance, Marble and Gabi; 3 of its 3 listed competitors have raised funding.
Company details
Deposit management for multifamily, student, and single-family housing is streamlined by Roost. Security deposits, refund automation, balance recovery, and unclaimed property compliance are managed through a flexible platform. Integration with property management systems like Yardi and RealPage is supported, ensuring seamless workflows. Compliance with state and local regulations is maintained using AI-driven validation and SmartCompliance engines. A better resident experience is delivered through faster, transparent refunds and first-line support for disputes. Operations for portfolios ranging from 500 to 50,000 units are powered by Roost.
- Headquarters San Francisco, United States
- Founders Valarie Hamm Carlson
- SectorsFinancial Services
- Website category Business and Consumer Services · Real Estate
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website joinroost.com
- Social LinkedIn X Facebook
- Legal Name Joinroost, Inc. Henelee, Llc
Products & Services of Roost
Roost offers a comprehensive portfolio of products and services, including Security Deposits, Refund Automation, Balance Recovery, Help & Disputes, and Unclaimed Property.
Verified payments and escrow for security deposits managed.
Automated refunds with compliance and documentation are provided.
Unpaid balances are recovered before collections are initiated.
First-line support and resolution for residents are offered.
Notices and filing for unclaimed property are automated.
People of Roost
6 people are tracked at Roost (4 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Valarie Hamm Carlson | Co-Founder & Advisor | Leadership |
Chanin Ballance | CEO and Co-founder | Leadership |
Sander Verhagen | VP of Engineering | Leadership |
Zach Fredricks | Vice President Operations And Services | Leadership |
Max F J Brugger | Principal Software Engineer | Team |
Wendy Chamberlain Cdmp | Marketing Assistant And Customer Success | Team |
Complete people profiles for Roost
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- Team structure
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Competitors of Roost
Roost has 3 listed competitors in our database, 3 of them funded. They include Next Insurance, Marble and Gabi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nextinsurance.com | 2016 | Palo Alto, United States | $1.12B | Online small business insurance policies are provided. | ||
| marblepay.com | 2020 | New York, United States | $6.73M | Insurance quotes are compared via a reward-based platform for individuals. | ||
| gabi.com | 2016 | San Francisco, United States | $39.1M | 72 | Online comparison of property and casualty insurance quotes is facilitated. |
Detailed competitors of Roost
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- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Roost
The website of Roost (joinroost.com) receives about 39.1K visits a month and ranks #1,230,036 among all websites worldwide, #9,282 in Real Estate.
- Monthly visits39.1K
▲ 59.8% vs previous month
- Unique visitors16.3K
per month
- Global rank#1,230,036
among all websites
- Category rank#9,282
Business and Consumer Services · Real Estate
- Bounce rate75%
- Pages per visit1.5
- Average visit29 sec
- DevicesDesktop 9% Β· Mobile 91%
Websites whose visitors overlap most with Roost. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
stevensrentals.com | stevensrentals.com | 100% | #2,207,848 | β | |
| bostonreb.com | 91% | #3,760,499 | View details | ||
| leapeasy.com | 72% | 53.9K | #532,606 | View details | |
| insurent.com | 72% | 38.8K | #920,923 | View details | |
cardcrazy.com | cardcrazy.com | 26% | #836,947 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 6 similar websites and full traffic analytics for Roost
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Insurance Providers
3 companies that operate in the same segment as Roost (Insurance Providers) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 644 M | USD 615.2 M | 1,471 | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.12 B | 549 | ||
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 |
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Related news about Roost
Complete news archive for Roost
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- Brand-specific news history
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Frequently Asked Questions about Roost
Roost was founded in 2020.
Roost is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Deposit management for multifamily, student, and single-family housing is streamlined by Roost. Security deposits, refund automation, balance recovery, and unclaimed property compliance are managed through a flexible platform. Integration with property management systems like Yardi and RealPage is supported, ensuring seamless workflows. Compliance with state and local regulations is maintained using AI-driven validation and SmartCompliance engines. A better resident experience is delivered through faster, transparent refunds and first-line support for disputes. Operations for portfolios ranging from 500 to 50,000 units are powered by Roost.
Roost's top competitors include Next Insurance, Marble and Gabi.
Roost offers Security Deposits, Refund Automation, Balance Recovery, Help & Disputes, and Unclaimed Property.
Roost operates through Joinroost, Inc. Henelee, Llc.
