RoosterMoney

London, United Kingdom Founded: 2011 • Age: 15 yrs Acquired By NatWest
Childrens budgeting and expenses are managed via parent-monitored app.
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About RoosterMoney

RoosterMoney is a company based in London (United Kingdom) founded in 2011 was acquired by NatWest in October 2021.. RoosterMoney has raised $2.56 million across 1 funding round from investors including NatWest. The company has 30 employees as of December 31, 2022. RoosterMoney offers products and services including Rooster Card, Virtual Money Tracker, Star Chart, and Chores Manager. RoosterMoney operates in a competitive market with competitors including Osper, nimbl, Makes Cents, Bex Card and Uniicard, among others.

  • Headquarter London, United Kingdom
  • Employees 30 as on 31 Dec, 2022
  • Sectors
    Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name World Learning Limited
  • Date of Incorporation 25 Feb, 2009
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
    $1.6 M (USD)
    0
    as on Dec 31, 2020
  • Net Profit
    $-2.52 M (USD)
    0
    as on Dec 31, 2020
  • EBITDA
  • Total Equity Funding
    $2.56 M (USD)

    in 1 rounds

  • Latest Funding Round
    $2.56 M (USD), Seed

    Sep 18, 2020

  • Investors
  • Employee Count
    30

    as on Dec 31, 2022

  • Acquired by
    NatWest

    (Oct 06, 2021)

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Products & Services of RoosterMoney

RoosterMoney offers a comprehensive portfolio of products and services, including Rooster Card, Virtual Money Tracker, Star Chart, and Chores Manager. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Prepaid card for kids to track and spend money securely.

App feature to monitor pocket money without deposits required.

System to encourage good financial habits through rewards.

App tool to link chores with earning virtual or real money.

People of RoosterMoney
Headcount 10-50
Employee Profiles 28
Employee Profiles
People
Neil Mcmillan
Risk and Control Manager
People
Jon Smart
Chief Technology Officer
People
Ben Edwards
Cmo/coo
People
Emma Pilton
VP of Product

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Funding Insights of RoosterMoney

RoosterMoney has successfully raised a total of $2.56M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.56 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $2.6M
  • First Round

    (18 Sep 2020)

  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2020 Amount Seed - RoosterMoney Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in RoosterMoney

RoosterMoney has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include NatWest. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Commercial bank
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by RoosterMoney

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - RoosterMoney

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Roostermoney Comparisons

Employees
+
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Competitors of RoosterMoney

RoosterMoney operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Osper, nimbl, Makes Cents, Bex Card and Uniicard, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Mobile only banking for young people
domain founded_year HQ Location
Personal financial management app for kids and parents is offered.
domain founded_year HQ Location
Prepaid card system for parents to monitor and teach teens financial management skills.
domain founded_year HQ Location
Offers prepaid debit cards, savings accounts, and financial education for children.
domain founded_year HQ Location
Uniicard is a prepaid card providing cashback and discounts tailored for students.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Roostermoney

Frequently Asked Questions about RoosterMoney

When was RoosterMoney founded?

RoosterMoney was founded in 2011 and raised its 1st funding round 9 years after it was founded.

Where is RoosterMoney located?

RoosterMoney is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is RoosterMoney a funded company?

RoosterMoney is a funded company, having raised a total of $2.56M across 1 funding round to date. The company's 1st funding round was a Seed of $2.56M, raised on Sep 18, 2020.

How many employees does RoosterMoney have?

As of Dec 31, 2022, the latest employee count at RoosterMoney is 30.

What is the annual revenue of RoosterMoney?

Annual revenue of RoosterMoney is $1.6M as on Dec 31, 2020.

What does RoosterMoney do?

RoosterMoney was established in 2011 in London, United Kingdom, as a digital tool in the personal finance sector focused on young users. A mobile app is offered for tracking childrens spending and setting budgets, with parental controls integrated for supervision. Funds are transferred by parents to childrens accounts either regularly or sporadically, tied to task completion. Operations emphasize educational financial habits through app-based interactions.

Who are the top competitors of RoosterMoney?

RoosterMoney's top competitors include Osper, nimbl and Makes Cents.

What products or services does RoosterMoney offer?

RoosterMoney offers Rooster Card, Virtual Money Tracker, Star Chart, and Chores Manager.

Who are RoosterMoney's investors?

RoosterMoney has 1 investor. Key investors include NatWest.

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