About RoosterMoney
RoosterMoney is a Financial Services company based in London (United Kingdom) founded in 2011, and was acquired by NatWest in October 2021. Childrens budgeting and expenses are managed via parent-monitored app. RoosterMoney has raised $2.56 million across 1 funding round from investors including NatWest. The company has 30 employees. Its website roostermoney.com draws about 134 thousand monthly visits. RoosterMoney offers products and services including Rooster Card, Virtual Money Tracker, Star Chart, and Chores Manager. Its focus areas include FinTech, Payments, Consumer Payments and Payment Cards. Its legal entity is WORLD LEARNING LIMITED. Its competitors include Osper, nimbl and Makes Cents; 1 of its 3 listed competitors has raised funding.
Company details
RoosterMoney was established in 2011 in London, United Kingdom, as a digital tool in the personal finance sector focused on young users. A mobile app is offered for tracking childrens spending and setting budgets, with parental controls integrated for supervision. Funds are transferred by parents to childrens accounts either regularly or sporadically, tied to task completion. Operations emphasize educational financial habits through app-based interactions.
- Headquarters London, United Kingdom
- Employees 30
- Stage Acquired
- SectorsFinancial Services
- Email••••••••
- Website roostermoney.com
- Social X Facebook Instagram
- Acquired by NatWest (Oct 2021)
- Legal Name World Learning Limited
- Date of Incorporation 25 Feb, 2009
- Jurisdiction LONDON, ENGLAND
Products & Services of RoosterMoney
RoosterMoney offers a comprehensive portfolio of products and services, including Rooster Card, Virtual Money Tracker, Star Chart, and Chores Manager.
Prepaid card for kids to track and spend money securely.
App feature to monitor pocket money without deposits required.
System to encourage good financial habits through rewards.
App tool to link chores with earning virtual or real money.
Funding Insights of RoosterMoney
RoosterMoney has successfully raised a total of $2.56M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.56 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.56M
- Total Rounds 1
- Last Round Seed — $2.56M
- First Round $2.56M
(Sep 2020)
All 1 funding rounds of RoosterMoney with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $2.56M | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in RoosterMoney
RoosterMoney has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include NatWest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial bank | 1968 | natwest.com | London, United Kingdom |
Investor details for RoosterMoney
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of RoosterMoney
28 people are tracked at RoosterMoney (9 in leadership, 19 in team); the tracked headcount is 30.
| Name | Role | Group |
|---|---|---|
Jon Smart | Chief Technology Officer | Leadership |
Ben Edwards | Cmo/coo | Leadership |
Will Carmichael | CEO | Leadership |
Emma Pilton | VP of Product | Leadership |
Nichola Doyle | Head Of Risk & Compliance (secondment) | Leadership |
Katie Butterfield | Head of Customer Operations | Leadership |
Yat-Hong Chow | Head, Product Design and Brand | Leadership |
Tim Ellert | VP of Engineering | Leadership |
Clare Westoby | Head of Data & Analytics | Leadership |
Neil Mcmillan | Risk and Control Manager | Team |
Harry Dykins | Developer at Rooster Money | Team |
Ryan Cooper | Second line Customer Operations | Team |
Samir Mohammed | Senior QA Manager | Team |
Robyn Roxburgh | Senior Marketing Manager | Team |
Carol Robinson | Senior Data Analyst | Team |
Katie Ross | Customer Operations Productivity Lead | Team |
Trusha R. | Content Manager | Team |
Gina Spampinato | Digital Content Marketing Specialist | Team |
Jay Yeo | Senior Digital Designer / UX Designer | Team |
Jared Cordner | Digital Content Marketing Specialist | Team |
8 more people are available in the full profile.
Complete people profiles for RoosterMoney
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of RoosterMoney
3 dated milestones of RoosterMoney across 10 years, from founding to its latest funding, stage changes and deals.
- Founded RoosterMoney is founded.
- Funding First funding round of $2.6M.
- Exit Acquired by NatWest.
Competitors of RoosterMoney
RoosterMoney has 3 listed competitors in our database, 1 of them funded. They include Osper, nimbl and Makes Cents.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| osper.com | 2013 | London, United Kingdom | $14.56M | 3 | Mobile only banking for young people | |
| nimbl.com | 2015 | Coventry, United Kingdom | 8 | Personal financial management app for kids and parents is offered. | ||
| makescentscard.com | 2018 | London, United Kingdom | 44 | Prepaid card system for parents to monitor and teach teens financial management skills. |
Detailed competitors of RoosterMoney
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of RoosterMoney
The website of RoosterMoney (roostermoney.com) receives about 133.9K visits a month.
- Monthly visits133.9K
▲ 18.6% vs previous month
Websites whose visitors overlap most with RoosterMoney. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details | |
| finder.com | 80% | 791.4K | #86,808 | View details | |
| codeyoung.com | 79% | 205.7K | #139,873 | View details | |
| codingal.com | 70% | 442.6K | #105,279 | View details | |
kidbucketlist.com.au | kidbucketlist.com.au | 39% | #1,787,794 | – |
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Related news about Roostermoney
Complete news archive for RoosterMoney
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Frequently Asked Questions about RoosterMoney
RoosterMoney was founded in 2011 and raised its 1st funding round 9 years after it was founded.
RoosterMoney is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
RoosterMoney is a funded company, having raised a total of $2.56M across 1 funding round to date. The company's 1st funding round was a Seed of $2.56M, raised on Sep 2020.
RoosterMoney has 30 employees.
Annual revenue of RoosterMoney is $1.6M as on Dec 31, 2020.
RoosterMoney was established in 2011 in London, United Kingdom, as a digital tool in the personal finance sector focused on young users. A mobile app is offered for tracking childrens spending and setting budgets, with parental controls integrated for supervision. Funds are transferred by parents to childrens accounts either regularly or sporadically, tied to task completion. Operations emphasize educational financial habits through app-based interactions.
RoosterMoney's top competitors include Osper, nimbl and Makes Cents.
RoosterMoney offers Rooster Card, Virtual Money Tracker, Star Chart, and Chores Manager.
RoosterMoney has 1 investor. Key investors include NatWest.
RoosterMoney operates through World Learning Limited.
Yes. RoosterMoney was acquired by NatWest in October 2021.
The website of RoosterMoney receives about 134 thousand visits a month.