About Roots Automation
Roots Automation is a Financial Services company based in New York (United States) founded in 2018 by John Cottongim and Chaz Perera. Insurance processes are automated through AI-based digital coworkers. It operates in the Financial Services and Technology sectors. Roots Automation has raised $43.95 million across 5 funding rounds from investors including Erie Insurance, Harbert Management and MissionOG. Its chief executive, as recorded, is Chaz Perera. Roots Automation offers products and services including AI Agents, InsurGPT, Cockpit, and Workflow Orchestration. Its focus areas include Enterprise Applications, Robotic Process Automation, Cognitive Automation and Multi-Function. Its legal entity in India is ROOTS AUTOMATION, INC (U72900KA2017PTC102697). Its competitors include WorkFusion, Integrated Specialty Coverages and COVIE; 2 of its 3 listed competitors have raised funding.
Company details
Roots Automation was founded in 2018 in New York, United States, focusing on the insurance sector. AI technology is utilized to create digital coworkers that automate operational tasks. Detailed task flows are generated from text or speech inputs. Services encompass insurance underwriting, claim support, loss reporting, document indexing, and AI-assisted application reviews. Operations are centered on enhancing efficiency in insurance workflows.
- Headquarters New York, United States
- Founders John Cottongim, Chaz Perera
- SectorsFinancial ServicesTechnology
- Website rootsautomation.com
- Social LinkedIn X Facebook YouTube
- Legal Name Roots Automation, Inc.
- Date of Incorporation 01 May, 2017
- Jurisdiction Bengaluru, Karnataka, India
- Total Equity Funding$43.95M (USD)
in 5 rounds
- Latest Funding Round$22.2M (USD), Series B
Jun 2024
- InvestorsErie Insurance
& 5 more
Associated legal entities of Roots Automation
Roots Automation operates through Ation Products And Solutions Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ation Products And Solutions Private Limited CIN U72900KA2017PTC102697 | Active | 01 May 2017 | Bengaluru, Karnataka | 2 | View details |
Products & Services of Roots Automation
Roots Automation offers a comprehensive portfolio of products and services, including AI Agents, InsurGPT, Cockpit, and Workflow Orchestration.
Tools for automating insurance tasks like claims and underwriting.
Insurance-specific AI for data processing and decision support.
Platform for overseeing AI activities and workflows.
System for multi-tool process automation in insurance.
Apps and channels of Roots Automation
its YouTube channel Roots has 13 subscribers and 15 videos.
Videos from Roots Automation
The most watched videos on Roots Automation's YouTube channel, Roots (13 subscribers). Click a video to play it here.
More on Roots.
Funding Insights of Roots Automation
Roots Automation has successfully raised a total of $43.95M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $22.2 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $43.95M
- Total Rounds 5
- Last Round Series B — $22.2M
- First Round $4.25M
(Oct 2020)
- Investors Count 6
All 5 funding rounds of Roots Automation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2024 | $22.2M | Series B | – | Harbert Management | |
| Jan 2024 | Series A | – | – | ||
| Sep 2022 | $10M | Series A | – | MissionOG | |
| Jun 2021 | $7.5M | Series A | – | – | – |
| Oct 2020 | $4.25M | Series A | – | Vestigo Ventures | – |
6 investors in total: 6 institutional.
Investors in Roots Automation
Roots Automation has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Erie Insurance, Harbert Management and MissionOG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage US companies are invested in by MissionOG. | missionog.com | Philadelphia, United States | ||
Early-stage investments are made in insurance technology by this firm. | lmstrategicventures.com | Boston, United States | ||
Vestigo Ventures is focused on investing in AI and FinTech startups. | vestigoventures.com | Kendall Square, United States | ||
Infrastructure, hedge, private equity, and debt fund focused on multiple sectors | 1993 | harbert.net | Birmingham, United States | |
CRV is recognized as a venture capital firm investing in technology startups. | crv.com | Palo Alto, United States | ||
Multi-line insurance company | 1925 | erieinsurance.com | Erie, United States |
Investor details for Roots Automation
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Ation Products And Solutions Private Limited (Roots Automation)
Ation Products And Solutions Private Limited is the primary company behind Roots Automation. The board of Ation Products And Solutions Private Limited currently have 2 directors; the longest-serving is Hemachandra Jayaraju, appointed in 2017.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Hemachandra Jayaraju DIN 07800257 | Director | 01 May 2017 | 9 yrs 6 mo | Ation Products And Solutions Private Limited |
| Naidu Akulu Panduranga Hemanth Kumar Naidu DIN 07800274 | Director | 01 May 2017 | 9 yrs 6 mo | Ation Products And Solutions Private Limited |
People of Roots Automation
32 people are tracked at Roots Automation (9 in leadership, 23 in team).
| Name | Role | Group |
|---|---|---|
John Cottongim | Co-Founder & CTO | Leadership |
Chaz Perera | Co-Founder & CEO | Leadership |
Jermaine Everett | Head of Technical Sales | Leadership |
David Geevaratne | Executive Vice President | Leadership |
Ratish Dalvi | Head of AI | Leadership |
Sunny Chen | CFO | Leadership |
Deirdre Grubbs | CFO | Leadership |
Debora Cameron | Creative Director | Leadership |
Diane Brassard | Head Of Education & Advocacy (insurance AI Transformation) | Leadership |
Mariano Mileti | Unknown role | Team |
Bonnie Gong | Unknown Role | Team |
Radek | Unknown role | Team |
Hamlet Grigoryan | Sales Analyst | Team |
Jess France | Product Manager | Team |
Alyson Taylor | Senior Account Executive | Team |
alyona | Python Developer | Team |
Neven Pičuljan | AI/ML Engineer | Team |
Wiktor Jackowiak | Unknown role | Team |
Benjamin Kinslow | Business Development Representative | Team |
Reuven Manicia | Cloud Support Manager | Team |
12 more people are available in the full profile.
Complete people profiles for Roots Automation
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Roots Automation
3 dated milestones of Roots Automation across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Roots Automation is founded.
- Funding First funding round of $4.2M.
- Funding Latest funding round, Series B, of $22.2M.
Competitors of Roots Automation
Roots Automation has 3 listed competitors in our database, 2 of them funded. They include WorkFusion, Integrated Specialty Coverages and COVIE.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| workfusion.com | 2010 | New York, United States | $410.65M | 101 | Provider of robotic process automation and chatbot solutions to automate work processes | |
| iscmga.com | 2016 | Harrison, United States | Insurance brokerage services for specialty coverages are provided. | |||
| covie.com | 2003 | Illinois, United States | $4.67M | Data management and monitoring solutions for insurance are provided. |
Detailed competitors of Roots Automation
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Roots Automation
Websites that share an audience with Roots Automation (rootsautomation.com).
Websites whose visitors overlap most with Roots Automation. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| agencybloc.com | 100% | 313.8K | #73,924 | View details | |
roots.ai | roots.ai | 48% | #1,816,733 | – |
Top companies in Insurance Technology & Support Services
3 companies that operate in the same segment as Roots Automation (Insurance Technology & Support Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based platform for property and casualty insurance is provided. | 2001 | San Mateo, California, United States | USD 1.48 B | 226 | ||
Claims administration, loss adjusting, and benefits management services are provided. | 1969 | Memphis, Tennessee, United States | USD 2.63 M | |||
Online property and casualty insurance is provided for businesses. | 2017 | San Francisco, California, United States | USD 800 M | 699 |
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Related news about Roots Automation
Complete news archive for Roots Automation
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- Brand-specific news history
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Frequently Asked Questions about Roots Automation
Roots Automation was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Roots Automation is headquartered in New York, United States. It is registered at New York, New York, United States.
Chaz Perera is the CEO of Roots Automation, as recorded in our data. They have also founded this company.
Roots Automation is a funded company, having raised a total of $43.95M across 5 funding rounds to date. The company's 1st funding round was a Series A of $4.25M, raised on Oct 2020.
Roots Automation was founded in 2018 in New York, United States, focusing on the insurance sector. AI technology is utilized to create digital coworkers that automate operational tasks. Detailed task flows are generated from text or speech inputs. Services encompass insurance underwriting, claim support, loss reporting, document indexing, and AI-assisted application reviews. Operations are centered on enhancing efficiency in insurance workflows.
Roots Automation's top competitors include WorkFusion, Integrated Specialty Coverages and COVIE.
Roots Automation offers AI Agents, InsurGPT, Cockpit, and Workflow Orchestration.
Roots Automation has 6 investors. Key investors include Erie Insurance, Harbert Management, MissionOG, Liberty Mutual Strategic Ventures, and Vestigo Ventures.
Roots Automation operates through Ation Products And Solutions Private Limited.
The legal entities of Roots Automation currently have 2 directors, including Hemachandra Jayaraju, Naidu Akulu Panduranga Hemanth Kumar Naidu.