Roots Automation

New York, United States Founded: 2018 • Age: 8 yrs
Insurance processes are automated through AI-based digital coworkers.
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About Roots Automation

Roots Automation is a company based in New York (United States) founded in 2018 by John Cottongim and Chaz Perera.. Roots Automation has raised $43.95 million across 5 funding rounds from investors including Erie Insurance, Harbert Management and MissionOG. Roots Automation offers products and services including AI Agents, InsurGPT, Cockpit, and Workflow Orchestration. Roots Automation operates in a competitive market with competitors including Earnix, WorkFusion, Figorr, Wenalyze and Percayso Inform, among others.

  • Headquarter New York, United States
  • Founders John Cottongim, Chaz Perera
  • Sectors
    Financial Services
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Roots Automation, Inc.
  • Jurisdiction Bengaluru, Karnataka, India
Operational Areas
Financial Services → FinTech & Digital Finance
Technology → Robotics, Automation & Advanced Manufacturing
Technology → Artificial Intelligence & Machine Learning
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $43.95 M (USD)

    in 5 rounds

  • Latest Funding Round
    $22.2 M (USD), Series B

    Jun 28, 2024

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Roots Automation

Roots Automation offers a comprehensive portfolio of products and services, including AI Agents, InsurGPT, Cockpit, and Workflow Orchestration. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tools for automating insurance tasks like claims and underwriting.

Insurance-specific AI for data processing and decision support.

Platform for overseeing AI activities and workflows.

System for multi-tool process automation in insurance.

People of Roots Automation
Headcount 50-200
Employee Profiles 33
Employee Profiles
People
Mariano Mileti
Unknown role
People
Jermaine Everett
Head of Technical Sales
People
Chaz Perera
Co-Founder & CEO
People
Jess France
Product Manager

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Funding Insights of Roots Automation

Roots Automation has successfully raised a total of $43.95M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $22.2 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series B — $22.2M
  • First Round

    (13 Oct 2020)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2024 Amount Series B - Roots Automation Valuation Harbert Management
Jan, 2024 Amount Series A - Roots Automation Valuation

investors

Sep, 2022 Amount Series A - Roots Automation Valuation MissionOG
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Roots Automation

Roots Automation has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Erie Insurance, Harbert Management and MissionOG. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Growth-stage US companies are invested in by MissionOG.
Founded Year Domain Location
Early-stage investments are made in insurance technology by this firm.
Founded Year Domain Location
Vestigo Ventures is focused on investing in AI and FinTech startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Roots Automation

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Roots Automation

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Roots Automation Comparisons

Employees
+
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Competitors of Roots Automation

Roots Automation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Earnix, WorkFusion, Figorr, Wenalyze and Percayso Inform, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI based marketing analytics and data monitoring solutions for insurers and banks
domain founded_year HQ Location
Provider of robotic process automation and chatbot solutions to automate work processes
domain founded_year HQ Location
Temperature monitoring solutions are delivered through a cloud-based platform.
domain founded_year HQ Location
AI-based data analytics solutions for the commercial insurance and banking sectors
domain founded_year HQ Location
Data and pricing solutions are provided to insurers and brokers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Roots Automation

When was Roots Automation founded?

Roots Automation was founded in 2018 and raised its 1st funding round 2 years after it was founded.

Where is Roots Automation located?

Roots Automation is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of Roots Automation?

Chaz Perera is the current CEO of Roots Automation. They have also founded this company.

Is Roots Automation a funded company?

Roots Automation is a funded company, having raised a total of $43.95M across 5 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Oct 13, 2020.

What does Roots Automation do?

Roots Automation was founded in 2018 in New York, United States, focusing on the insurance sector. AI technology is utilized to create digital coworkers that automate operational tasks. Detailed task flows are generated from text or speech inputs. Services encompass insurance underwriting, claim support, loss reporting, document indexing, and AI-assisted application reviews. Operations are centered on enhancing efficiency in insurance workflows.

Who are the top competitors of Roots Automation?

Roots Automation's top competitors include WorkFusion, Earnix and Percayso Inform.

What products or services does Roots Automation offer?

Roots Automation offers AI Agents, InsurGPT, Cockpit, and Workflow Orchestration.

Who are Roots Automation's investors?

Roots Automation has 6 investors. Key investors include Erie Insurance, Harbert Management, MissionOG, Liberty Mutual Strategic Ventures, and Vestigo Ventures.

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