About Roqad
Roqad is a Media & Entertainment company based in Berlin (Germany) founded in 2014 by Bartek Bogacki and Carsten Frien. GDPR-compliant identity solutions are provided for digital advertising. It operates in the Media & Entertainment and Technology sectors. Roqad has raised $17.3 million across 4 funding rounds from investors including Decathlon Capital Partners, Aperiam Ventures and DNX Ventures. The company has 16 employees. Its chief executive, as recorded, is Carsten Frien. Roqad offers products and services including Identity Graph, Data Onboarding, and Household Graph. Its focus areas include Enterprise Applications, AdTech, Media Planning and User Identification.
Company details
Roqad was founded in 2014 in Berlin, Germany, as an identity solutions provider in the adtech sector. Emphasis is placed on GDPR compliance to support digital marketing in a post-third-party cookie environment. Actionable insights about anonymized users are delivered, enabling companies to maintain addressability in their advertising operations across Europe.
- Total Equity Funding$17.3M (USD)
in 4 rounds
- Latest Funding Round$10.3M (USD), Series B
Jun 2026
- InvestorsDecathlon Capital Partners
& 8 more
- Employee Count16
Products & Services of Roqad
Roqad offers a comprehensive portfolio of products and services, including Identity Graph, Data Onboarding, and Household Graph.
Privacy-compliant graph for broadening audience reach in adtech.
Converts hashed emails to mobile IDs for advertising purposes.
Targets and retargets users within the same household.
Funding Insights of Roqad
Roqad has successfully raised a total of $17.3M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $10.3 million completed in June 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.3M
- Total Rounds 4
- Last Round Series B — $10.3M
- Investors Count 9
All 4 funding rounds of Roqad with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2026 | $10.3M | Series B | – | – | – |
| Jun 2023 | Series A | – | Decathlon Capital Partners | – | |
| Jun 2022 | $7M | Series A | – | AperiamVentures, DNX Ventures | – |
| Feb 2017 | Seed | – | – |
9 investors in total: 9 institutional.
Investors in Roqad
Roqad has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Decathlon Capital Partners, Aperiam Ventures and DNX Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt funds focused on direct lending, and revenue-based financing | 2010 | decathloncapital.com | Palo Alto, United States | |
Aperiam Ventures is focused on adtech and martech investments. | aperiam.vc | |||
Investments in B2B sectors are made by DNX Ventures. | dnx.vc | San Mateo, United States | ||
Seed and early-stage US venture capital investments are managed. | ocaventures.com | Chicago, United States | ||
Investments in startups are facilitated by media + more venture. | 2012 | media-more.vc | Heilbronn, Germany | |
Regional news and digital content are provided by NWZonline. | nwz-digital.de | Oldenburg, Germany | ||
Corporate venture arm of Mediengruppe Pressedruck, focusing on media investments. | 2009 | pdventures.de | Augsburg, Germany | |
Astutia is focused on long-term investment strategies in alternative asset classes. | astutia.de | Munich, Germany | ||
| k-newmedia.de |
Investor details for Roqad
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Roqad
15 people are tracked at Roqad (6 in leadership, 9 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Bartek Bogacki | Co-Founder & CTO | Leadership |
Carsten Frien | Co-Founder & CEO | Leadership |
Alasdair Cross | VP of Sales, EMEA | Leadership |
Maciej Mazur | VP Engineering | Leadership |
Kevin Mullen | Chief Product & Strategy Officer | Leadership |
Robert Varga | Director of Sales for Europe | Leadership |
Akash K Vinay | Operations Manager | Team |
Radosław Szafranek | Data Partnerships Solutions Consultant | Team |
Gvidas Daunoravičius | Revenue Operations Administrator | Team |
Patricija Jasiūnaitė | Lead Research Specialist | Team |
Monika Langerová | Tech Team Support | Team |
Vlad Svitlychnyi | Senior Software Engineer | Team |
Jakub Ciećka | Junior Software Engineer | Team |
Mandar Raut | Senior Business Development Manager | Team |
Marcin Drzewiecki | Machine Learning Engineer | Team |
Complete people profiles for Roqad
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of Roqad
3 dated milestones of Roqad across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Roqad is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $10.3M.
Web traffic of Roqad
The website of Roqad (roq.ad) receives about 6.5K visits a month.
- Monthly visits6.5K
▲ 2.6% vs previous month
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Frequently Asked Questions about Roqad
Roqad was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Roqad is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Carsten Frien is the CEO of Roqad, as recorded in our data. They have also founded this company.
Roqad is a funded company, having raised a total of $17.3M across 4 funding rounds to date.
Roqad has 16 employees.
Roqad was founded in 2014 in Berlin, Germany, as an identity solutions provider in the adtech sector. Emphasis is placed on GDPR compliance to support digital marketing in a post-third-party cookie environment. Actionable insights about anonymized users are delivered, enabling companies to maintain addressability in their advertising operations across Europe.
Roqad offers Identity Graph, Data Onboarding, and Household Graph.
Roqad has 9 investors. Key investors include Decathlon Capital Partners, Aperiam Ventures, DNX Ventures, OCA Ventures, and K – New Media.