Rova Beauty

Founded: 2019 • Age: 7 yrs
Offers online customizable makeup kits, recharges, and accessories for beauty needs.

About Rova Beauty

Rova Beauty was a Consumer company founded in 2019. It offers online customizable makeup kits, recharges, and accessories for beauty needs. It operates on a D2C model. The company is recorded as dissolved. Rova Beauty offers products and services including Rova Stack, Recharges, and Accessories. Its focus areas include Beauty and Personal Care, Accessories and Refills, Product Recharges and Cosmetics. Its legal entity in India is Amf Wellness Tech Private Limited (U74140HR2015PTC057100).

Company details

Rova Beauty specializes in selling customizable makeup kits that include essentials like correctors and bronzers, allowing users to personalize through an online quiz or pre-built options. The company operates an e-commerce platform for direct purchases and recharges, serving customers across multiple countries with a focus on simplifying beauty routines. Products are designed for everyday use, travel, and quick touch-ups, emphasizing ease and compatibility with various skin types.

Key Metrics
  • Indian entity revenue
    ₹32,020

    FY 2020 · +7211% YoY

  • Indian entity net loss
    -₹7.2 Lakh

    FY 2020 · -2252% margin

  • Indian entity EBITDA
    -₹7.2 Lakh

    FY 2020 · -2240% margin

Products & Services of Rova Beauty

Rova Beauty offers a comprehensive portfolio of products and services, including Rova Stack, Recharges, and Accessories.

Rova Stack
Makeup Kit

Customizable kit for personalized daily beauty routines

Recharges
Product Refills

Refills for makeup items to maintain kits

Accessories
Beauty Tools

Additional items for enhancing makeup application

Board of directors of Amf Wellness Tech Private Limited (Rova Beauty)

Amf Wellness Tech Private Limited is the primary company behind Rova Beauty. The board of Amf Wellness Tech Private Limited currently have 2 directors; the longest-serving is Parminder Kaul, appointed in 2019. 2 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Parminder Kaul
DIN 02643568
Director30 Jan 20197 yrs 8 moAmf Wellness Tech Private Limited
Veer Jee Kaul
DIN 03378280
Director30 Jan 20197 yrs 8 moAmf Wellness Tech Private Limited

Financials of Rova Beauty

Figures of Amf Wellness Tech Private Limited, the primary company behind Rova Beauty, for FY 2020. Revenue was ₹32,020 (+7211% year on year). Net loss was -₹7.2 Lakh (-2252% margin). EBITDA was -₹7.2 Lakh (-2240% margin). Revenue has grown at a compounded annual rate of -50% over three years.

  • ₹32,020Revenue · FY 2020 · +7211% YoY
  • -₹7.2 LakhNet loss · -2252% margin
  • -₹7.2 LakhEBITDA · -2240% margin
  • ₹2.4 LakhPaid-up capital
  • -50%Revenue CAGR, 3 years

Balance sheet, profit and loss, cash flow and ratios of Amf Wellness Tech Private Limited are on its company page.

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Detailed financial statements for Rova Beauty

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Frequently Asked Questions about Rova Beauty

Rova Beauty was founded in 2019.

The primary company behind Rova Beauty, Amf Wellness Tech Private Limited, reported revenue of β‚Ή32,020 for FY 2020, up 7211% year on year.

Rova Beauty specializes in selling customizable makeup kits that include essentials like correctors and bronzers, allowing users to personalize through an online quiz or pre-built options. The company operates an e-commerce platform for direct purchases and recharges, serving customers across multiple countries with a focus on simplifying beauty routines. Products are designed for everyday use, travel, and quick touch-ups, emphasizing ease and compatibility with various skin types.

Rova Beauty offers Rova Stack, Recharges, and Accessories.

Rova Beauty operates through Amf Wellness Tech Private Limited.

The legal entities of Rova Beauty currently have 2 directors, including Parminder Kaul, Veer Jee Kaul.

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