About Rozana
Rozana is a Retail company based in Delhi (India) founded in 2020 by Prithvi Pal Singh, Abhijit Upadhye, Mukesh Christopher, Adwait Vikram Singh, and Ankur Dahiya. Rozana is focused on rural e-commerce in India. It operates on a Direct-to-Consumer (D2C) and Two-Sided Marketplace model. Rozana has raised $57.67 million across 10 funding rounds from investors including 3one4 Capital, Bertelsmann India Investments and Transaction Square. Rozana was last valued at $87.45 million in March 2024. Its website rozana.in draws about 24 thousand monthly visits. Its Indian entity Rozana Rural Commerce Private Limited reported revenue of ₹268 Cr. Rozana offers products and services including Groceries, Electronics, and Footwear. Its focus areas include E-Commerce and Rural Commerce. Its competitors include DealShare, BuyEazzy and ChattyBao; 3 of its 3 listed competitors have raised funding.
Company details
Rozana is engaged in providing e-commerce solutions tailored for rural India. The platform is designed to serve underserved communities by offering a wide range of products, including groceries, electronics, and footwear. Operations are expanded across 14 districts in Uttar Pradesh and Haryana, covering over 13,000 villages. With a hyperlocal service model, rural consumers are connected to D2C brands. Plans are set to reach 35,000 villages, enhancing accessibility for over 1 billion rural customers. AI and technology are leveraged to onboard first-time consumers effectively.
- Headquarters Delhi, India
- Founders Prithvi Pal Singh, Abhijit Upadhye, Mukesh Christopher, Adwait Vikram Singh, Ankur Dahiya
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website rozana.in
- Social LinkedIn X Facebook
- Legal Name Rozana Rural Commerce Private Limited
- Date of Incorporation 31 Mar, 2021
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹268 Cr
FY 2025 · +776% YoY
- Net Loss-₹73.65 Cr
FY 2025 · -27% margin
- EBITDA-₹70.09 Cr
FY 2025 · -26% margin
- Total Equity Funding$57.67M (USD)
in 10 rounds
- Latest Funding Round$5M (USD), Debt – Conventional
Mar 2026
- Investors3one4 Capital
& 18 more
Associated legal entities of Rozana
Rozana is associated with 2 registered companies on The Company Check; the primary company is Rozana Rural Commerce Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Rozana Rural Commerce Private Limited CIN U47912DL2021PTC379432 | Active | 31 Mar 2021 | New Delhi, Delhi | ₹268 Cr | 345 | 2 | View details |
| Freshcartons Retail And Distribution Private Limited CIN U82990UP2020PTC132214 | Active | 04 Aug 2020 | Lucknow, Uttar Pradesh | ₹273 Cr | 5 | View details |
Products & Services of Rozana
Rozana offers a comprehensive portfolio of products and services, including Groceries, Electronics, and Footwear.
Essential daily groceries are offered for rural consumers.
Various electronic items are provided to rural customers.
Footwear products are made available for rural purchase.
Apps and channels of Rozana
Rozana publishes 1 mobile app with over 100K+ downloads.
Funding Insights of Rozana
Rozana has successfully raised a total of $57.67M across 10 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $5 million completed in March 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $57.67M
- Total Rounds 10
- Last Round Debt – Conventional — $5M
- First Round $1.5M
(Aug 2021)
- Investors Count 19
All 10 funding rounds of Rozana with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2026 | $26.6M | Series B | – | Bertelsmann India Investments, Fireside Ventures | |
| Mar 2026 | $5M | Debt – Conventional | – | – | |
| Jun 2025 | $115,383 | Series A | – | Alteria Capital | – |
| Mar 2024 | $22.5M | Series A | $87.45M | Bertelsmann India Investments | |
| Jan 2024 | $93,761 | Angel Round | – | – | – |
| Jun 2023 | $4M | Series A | – | FE Securities | |
| Jan 2023 | Angel Round | – | – | ||
| Sep 2022 | $356,894 | Seed | – | – | – |
| Feb 2022 | $2.5M | Seed | $6.36M | 3one4 Capital, IEG | |
| Aug 2021 | $1.5M | Seed | – | IEG |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2024 | $87.45M | •••••••• |
| Feb 2022 | $6.36M | •••••••• |
Last known valuation $87.45M (Mar 2024). 19 investors in total: 15 institutional and 4 angel.
Investors in Rozana
Rozana has secured backing from 19 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include 3one4 Capital, Bertelsmann India Investments and Transaction Square.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm backed by Bertelsmann | 2012 | biifund.com | Abcoude, Netherlands | |
Early-stage consumer brand companies are invested in by Fireside Ventures. | firesideventures.com | Bengaluru, India | ||
Venture capital investments in technology sectors like SaaS and Fintech in India. | 2016 | 3one4capital.com | Bengaluru, India | |
| alteriacapital.com | ||||
| sparkgv.com | ||||
Investment banking services are provided for global innovators. | ieg-banking.com | Berlin, Germany | ||
Investment banking advisory in M&A and capital raising is provided. | catapultadvisors.com | San Francisco, United States | ||
Corporate advisory firm | 2018 | transactionsquare.in | Mumbai, India | |
Provider of diversified consumer loans | Delhi, India |
Investor details for Rozana
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Rozana Rural Commerce Private Limited (Rozana)
Rozana Rural Commerce Private Limited is the primary company behind Rozana. The boards of the 2 registered companies of Rozana currently have 5 directors; the longest-serving is Mukesh Christopher, appointed in 2020. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mukesh Christopher DIN 08706497 | Director | 04 Aug 2020 | 6 yrs 3 mo | Freshcartons Retail And Distribution Private Limited |
| Adwait Vikram Singh DIN 07250179 | Director | 31 Mar 2021 | 5 yrs 7 mo | Rozana Rural Commerce Private Limited, Freshcartons Retail And Distribution Private Limited |
| Ankur Dahiya DIN 07797248 | Director | 31 Mar 2021 | 5 yrs 7 mo | Rozana Rural Commerce Private Limited, Freshcartons Retail And Distribution Private Limited |
| Vivek Gupta DIN 02242466 | Director | 06 Jan 2023 | 3 yrs 9 mo | Freshcartons Retail And Distribution Private Limited |
| Kanwaljit Singh DIN 01388140 | Nominee Director | 14 Mar 2024 | 2 yrs 7 mo | Freshcartons Retail And Distribution Private Limited |
People of Rozana
13 people are tracked at Rozana (11 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Prithvi Pal Singh | Co-Founder | Leadership |
Abhijit Upadhye | Co-Founder | Leadership |
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
Supriya Bhattacharya | Head Of Operations | Leadership |
Nalin Yadav | Vice President | Leadership |
Rajeev Srivastava | Senior Vice President Of Sales | Leadership |
Varun Chaudhary | Vice President Of Sales | Leadership |
Madhu Jain | VP Business Finance | Leadership |
Karthik Bala | Chief Technology Officer | Leadership |
Ca Jatin Mahajan | Senior Manager Business Finance | Team |
Devejya Anand | Deputy Manager | Team |
Complete people profiles for Rozana
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Rozana
Figures of Rozana Rural Commerce Private Limited, the primary company behind Rozana, for FY 2025. Revenue was ₹268 Cr (+776% year on year). Net loss was -₹73.65 Cr (-27% margin). EBITDA was -₹70.09 Cr (-26% margin).
- ₹268 CrRevenue · FY 2025 · +776% YoY
- -₹73.65 CrNet loss · -27% margin
- -₹70.09 CrEBITDA · -26% margin
- ₹1.01 CrPaid-up capital
- 345Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Rozana Rural Commerce Private Limited are on its company page.
Detailed financial statements for Rozana
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Rozana
4 dated milestones of Rozana across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Rozana is founded.
- Funding First funding round of $1.5M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Debt – Conventional, of $5.0M.
Competitors of Rozana
Rozana has 3 listed competitors in our database, 3 of them funded. They include DealShare, BuyEazzy and ChattyBao.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dealshare.in | 2018 | Bengaluru, India | $386.55M | 276 | Online social deal-sharing platform for multi-category products | |
| buyeazzy.com | 2021 | Delhi, India | $5.59M | 19 | App-based group buying platform offering multi-category products | |
| chattybao.com | 2021 | Delhi, India | $5.51M | 131 | Platform offering online shopping that connects people and businesses |
Detailed competitors of Rozana
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Rozana
The website of Rozana (rozana.in) receives about 24.4K visits a month.
- Monthly visits24.4K
▲ 183.5% vs previous month
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Rozana (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.51 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Quick-commerce platform delivering groceries, household essentials and other everyday products in India. | 2013 | Gurugram, Haryana, India | USD 757.12 M | 11,913 |
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Related news about Rozana
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Frequently Asked Questions about Rozana
Rozana was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Rozana is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Rozana is a funded company, having raised a total of $57.67M across 10 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Aug 2021.
The primary company behind Rozana, Rozana Rural Commerce Private Limited, reported revenue of ₹268 Cr for FY 2025, up 776% year on year.
Rozana is engaged in providing e-commerce solutions tailored for rural India. The platform is designed to serve underserved communities by offering a wide range of products, including groceries, electronics, and footwear. Operations are expanded across 14 districts in Uttar Pradesh and Haryana, covering over 13,000 villages. With a hyperlocal service model, rural consumers are connected to D2C brands. Plans are set to reach 35,000 villages, enhancing accessibility for over 1 billion rural customers. AI and technology are leveraged to onboard first-time consumers effectively.
Rozana offers Groceries, Electronics, and Footwear.
Rozana has 19 investors. Key investors include 3one4 Capital, Bertelsmann India Investments, Transaction Square, FE Securities, and Fireside Ventures.
The valuation of Rozana is $87.45M as of Mar 2024.
Rozana is associated with 2 legal entities: Rozana Rural Commerce Private Limited, Freshcartons Retail And Distribution Private Limited.
The legal entities of Rozana currently have 5 directors, including Adwait Vikram Singh, Ankur Dahiya, Kanwaljit Singh and others.
Yes. Rozana publishes Rozana.in, with over 100,000 downloads.