About Rubans
Rubans is a Retail company based in Bengaluru (India) founded in 2014 by Chinu Kala, and was acquired by Ananta Capital in July 2025. It operates as a fashion and imitation jewelry are sold via an online platform. Rubans has raised $2.58 million across 3 funding rounds from investors including Flipkart, Ananta Capital and Namita Thapar. Rubans was last valued at $12.92 million in June 2022. Its chief executive is Chinu Kala. Its website rubans.in draws about 596 thousand monthly visits. Its Indian entity Fonte Fashions India Private Limited reported revenue of ₹34.60 Cr. Rubans offers products and services including Jewellery Sets, Necklaces, Earrings, Rings, and Bangles. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its competitors include Voylla, Sukkhi Fashion Jewellery, Palmonas and Amama; 4 of its 4 listed competitors have raised funding.
Company details
Rubans was founded in 2014 in Bengaluru, India, as an e-commerce platform in the fashion and imitation jewelry sector. A wide range of products, including necklaces, earrings, bangles, bracelets, rings, and accessories, is offered through online catalogs. Collections are tailored for ethnic, western, and bridal styles, with direct-to-consumer sales facilitated via the website to enable browsing and purchases.
- Headquarters Bengaluru, India
- Founders Chinu Kala
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Jewelry and Luxury Products
- Email••••••••
- Phone•••• ••••
- Website rubans.in
- Social LinkedIn X Facebook Instagram
- Acquired by Ananta Capital (Jul 2025)
- Legal Name Fonte Fashions India Private Limited
- Date of Incorporation 19 Sep, 2016
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹34.60 Cr
FY 2024 · +20% YoY
- Net Loss-₹43.5 Lakh
FY 2024 · -1% margin
- EBITDA₹47.5 Lakh
FY 2024 · 1% margin
- Total Equity Funding$2.58M (USD)
in 3 rounds
- Latest Funding Round$121.92K (USD), Angel Round
Mar 2023
- InvestorsFlipkart
& 4 more
- Acquired byAnanta Capital
(Jul 2025)
Associated legal entities of Rubans
Rubans operates through Fonte Fashions India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Fonte Fashions India Private Limited CIN U17299KA2016PTC096551 | Active | 19 Sep 2016 | Bangalore, Karnataka | ₹34.6 Cr | 57 | 5 | View details |
Products & Services of Rubans
Rubans offers a comprehensive portfolio of products and services, including Jewellery Sets, Necklaces, Earrings, Rings, and Bangles.
Collections of coordinated necklaces and earrings for occasions
Varied styles including gold-plated and beaded designs for wear
Studs, hoops, and jhumkas for daily and event use
Finger rings with stones and motifs for personal adornment
Bracelets and bangles in gold-plated styles for wrists
Funding Insights of Rubans
Rubans has successfully raised a total of $2.58M across 3 strategic funding rounds. The most recent funding activity was a Angel Round of $121.92 thousand completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.58M
- Total Rounds 3
- Last Round Angel Round — $121,920
- First Round $2.46M
(Jun 2022)
- Investors Count 4
All 3 funding rounds of Rubans with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $121,920 | Angel Round | – | Namita Thapar, Vineeta Singh | – |
| Mar 2023 | $60,960 | Debt – Conventional | – | – | |
| Jun 2022 | $2.46M | Series A | $12.92M | Flipkart | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2022 | $12.92M | •••••••• |
Last known valuation $12.92M (Jun 2022). 5 investors in total: 2 institutional and 3 angel.
Investors in Rubans
Rubans has secured backing from 5 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Flipkart, Ananta Capital and Namita Thapar.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on multiple sectors | 2009 | anantacapital.in | Mumbai, India | |
Multi-category consumer products are offered via an online marketplace platform. | 2007 | flipkart.com | Bengaluru, India | |
NT Namita Thapar | Executive Director at Emcure Pharmaceuticals, angel investor, Shark Tank India judge | – | unknown_1d60b3b113ab4d8aa | - |
VS Vineeta Singh | Co-founder of SUGAR Cosmetics, angel investor, and Shark Tank India judge | – | unknown_88b5a4953f9e4d559 | - |
AG Aman Gupta | Co-founder of boAt, Shark Tank India judge, active angel investor | – | unknown_c92d0d2d9b4d43c1a | - |
Investor details for Rubans
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Fonte Fashions India Private Limited (Rubans)
Fonte Fashions India Private Limited is the primary company behind Rubans. The board of Fonte Fashions India Private Limited currently have 5 directors; the longest-serving is Chinu Kala, appointed in 2016. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Chinu Kala DIN 07485983 | Managing Director | 19 Sep 2016 | 10 yrs 1 mo | Fonte Fashions India Private Limited |
| Amit Kala DIN 10650861 | Director | 31 May 2024 | 2 yrs 4 mo | Fonte Fashions India Private Limited |
| Shalabh Pokharna DIN 08339563 | Director | 09 Jun 2025 | 1 yr 4 mo | Fonte Fashions India Private Limited |
| Jinay Bharat Jain DIN 10209686 | Director | 09 Jun 2025 | 1 yr 4 mo | Fonte Fashions India Private Limited |
| Anjali Ashutosh Taparia DIN 02569153 | Additional Director | 11 Aug 2025 | 1 yr 2 mo | Fonte Fashions India Private Limited |
People of Rubans
1 people are tracked at Rubans (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership |
Complete people profiles for Rubans
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of Rubans
Figures of Fonte Fashions India Private Limited, the primary company behind Rubans, for FY 2024. Revenue was ₹34.60 Cr (+20% year on year). Net loss was -₹43.5 Lakh (-1% margin). EBITDA was ₹47.5 Lakh (1% margin). Revenue has grown at a compounded annual rate of +37% over three years and +38% over five years.
- ₹34.60 CrRevenue · FY 2024 · +20% YoY
- -₹43.5 LakhNet loss · -1% margin
- ₹47.5 LakhEBITDA · 1% margin
- ₹2.4 LakhPaid-up capital
- 57Employees (provident fund records)
- +37%Revenue CAGR, 3 years
- +38%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Fonte Fashions India Private Limited are on its company page.
Detailed financial statements for Rubans
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Rubans
5 dated milestones of Rubans across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Rubans is founded.
- Funding First funding round of $2.5M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $122K.
- Exit Acquired by Ananta Capital.
Competitors of Rubans
Rubans has 4 listed competitors in our database, 4 of them funded. They include Voylla, Sukkhi Fashion Jewellery, Palmonas and Amama, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| voylla.com | 2013 | Jaipur, India | $27.82M | 139 | Jewelry and fashion accessories are offered online by Voylla. | |
| sukkhi.com | 2012 | Mumbai, India | $9.56M | 38 | Online retailing of Indian ethnic and fashion jewelry is conducted. | |
| palmonas.com | 2022 | Pune, India | $6.44M | 22 | Demi-fine gold-plated jewelry pieces are designed and sold. | |
| amama.in | 2016 | Delhi, India | $1.25M | 43 | Handcrafted fast-fashion jewelry for women is sold online by Amama. |
Detailed competitors of Rubans
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Rubans
The website of Rubans (rubans.in) receives about 596.2K visits a month and ranks #91,648 among all websites worldwide, #4,650 in Jewelry and Luxury Products.
- Monthly visits596.2K
▲ 12.7% vs previous month
- Unique visitors304.8K
per month
- Global rank#91,648
among all websites
- Category rank#4,650
Lifestyle · Jewelry and Luxury Products
- Bounce rate48%
- Pages per visit3.1
- Average visit2 min 24 sec
- DevicesDesktop 5% · Mobile 95%
Websites whose visitors overlap most with Rubans. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| attrangi.in | 100% | 236.2K | #207,148 | View details | |
| palmonas.com | 93% | 5.3M | #15,411 | View details | |
| kushals.com | 93% | 1.7M | – | View details | |
| phuljhadi.com | 93% | 36K | #555,577 | View details | |
| salty.co.in | 93% | 1.1M | #48,734 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rubans
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Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Rubans (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Related news about Rubans
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Frequently Asked Questions about Rubans
Rubans was founded in 2014 and raised its 1st funding round 8 years after it was founded.
Rubans is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Chinu Kala is the current CEO of Rubans. They have also founded this company.
Rubans is a funded company, having raised a total of $2.58M across 3 funding rounds to date. The company's 1st funding round was a Series A of $2.46M, raised on Jun 2022.
The primary company behind Rubans, Fonte Fashions India Private Limited, reported revenue of ₹34.60 Cr for FY 2024, up 20% year on year.
Rubans was founded in 2014 in Bengaluru, India, as an e-commerce platform in the fashion and imitation jewelry sector. A wide range of products, including necklaces, earrings, bangles, bracelets, rings, and accessories, is offered through online catalogs. Collections are tailored for ethnic, western, and bridal styles, with direct-to-consumer sales facilitated via the website to enable browsing and purchases.
Rubans's top competitors include Voylla, Sukkhi Fashion Jewellery and Amama.
Rubans offers Jewellery Sets, Necklaces, Earrings, Rings, and Bangles.
Rubans has 5 investors. Key investors include Flipkart, Ananta Capital, Namita Thapar, Vineeta Singh, and Aman Gupta.
The valuation of Rubans is $12.92M as of Jun 2022.
Rubans operates through Fonte Fashions India Private Limited.
Yes. Rubans was acquired by Ananta Capital in July 2025.