About Ruralco
Ruralco is a publicly listed company based in Ashburton (New Zealand) founded in 1963. Ruralco is operated as a farming cooperative in New Zealand. It operates on a Subscription Services and Direct-to-Consumer (D2C) model. Ruralco offers products and services including Ruralco Card, Fuel Services, Agronomy Support, and Energy Solutions. Its focus areas include Farming and Cooperative Services. Its legal entity is Ashburton Trading Society.
Company details
Ruralco is managed as a values-led farming cooperative since 1963 in New Zealand. The company is focused on supporting farmers with a wide range of products and services, including the Ruralco Card for discounts, fuel solutions, agronomy support, and energy pricing. Operations are conducted across agricultural sectors, providing personalized advice and innovative solutions. Services are offered both online and in-store to meet the diverse needs of farming businesses.
- Headquarters Ashburton, New Zealand
- Stage Public
- SectorsAgriculture
- Phone•••• ••••
- Website ruralco.co.nz
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Ashburton Trading Society
Products & Services of Ruralco
Ruralco offers a comprehensive portfolio of products and services, including Ruralco Card, Fuel Services, Agronomy Support, and Energy Solutions.
Discounts are offered at over 3000 businesses nationwide.
Competitive fuel pricing is provided for farming equipment.
Expert advice on agronomy is provided to farmers.
Competitive energy pricing is tailored for farm needs.
Apps and channels of Ruralco
its YouTube channel Ruralco NZ has 26 subscribers and 2 videos.
Videos from Ruralco
The most watched videos on Ruralco's YouTube channel, Ruralco NZ (26 subscribers). Click a video to play it here.
More on Ruralco NZ.
People of Ruralco
3 people are tracked at Ruralco (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Tony Aitken | Chief Executive Officer | Leadership |
Mike Bell | Interim CFO | Leadership |
Jason McKenzie | Partnership Services Manager | Team |
Complete people profiles for Ruralco
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Web traffic of Ruralco
The website of Ruralco (ruralco.co.nz) receives about 5.1K visits a month.
- Monthly visits5.1K
▼ 36.4% vs previous month
Websites whose visitors overlap most with Ruralco. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pioneer.co.nz | pioneer.co.nz | 100% | – | #5,071,971 | – |
| skellerup.co.nz | 95% | 9.5K | #1,856,163 | View details | |
shop.farmlands.co.nz | shop.farmlands.co.nz | 82% | – | #310,949 | – |
gardensalive.co.nz | gardensalive.co.nz | 24% | – | #5,880,366 | – |
mkmoriginals.co.nz | mkmoriginals.co.nz | 23% | – | #3,868,081 | – |
Top companies in Agricultural Trade & Associations
10 companies that operate in the same segment as Ruralco (Agricultural Trade & Associations), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Agricultural commodity derivatives are traded on an online exchange platform. | 2003 | Mumbai, Maharashtra, India | USD 136.34 M | USD 16.3 M | 215 | |
Associations focused on agriculture and food sector | 1945 | Rome, Lazio, Italy | – | – | – | |
Agricultural supplies are distributed by this Canadian cooperative association. | 1922 | Montreal, Quebec, Canada | USD 377.91 M | – | – | |
Aquaculture activities are managed by FWC in the United States. | 1999 | United States | – | – | – | |
Incubation and support for startups in agritech, foodtech, clean tech, and rural healthcare sectors. | 2016 | Delhi, Delhi, India | – | USD 39.69 K | – | |
Agricultural supplies and training are provided to smallholder farmers. | 2006 | Bungoma, Bungoma County, Kenya | – | USD 4.9 K | 17 | |
Dairy corporation founded in 2003 operates from China. | 2003 | China | – | USD 1.04 B | 1 | |
Fish and wildlife resources are conserved and managed federally. | 1940 | Falls Church, Virginia, United States | – | – | – | |
ASSOCHAM facilitates business advocacy, events, and sector-specific reforms in India. | 1920 | Delhi, Delhi, India | – | USD 8.43 M | 163 | |
A government organization focused on agriculture sector | 1907 | United States | – | – | – |
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Frequently Asked Questions about Ruralco
Ruralco was founded in 1963.
Ruralco is headquartered in Ashburton, New Zealand.
Ruralco is managed as a values-led farming cooperative since 1963 in New Zealand. The company is focused on supporting farmers with a wide range of products and services, including the Ruralco Card for discounts, fuel solutions, agronomy support, and energy pricing. Operations are conducted across agricultural sectors, providing personalized advice and innovative solutions. Services are offered both online and in-store to meet the diverse needs of farming businesses.
Ruralco offers Ruralco Card, Fuel Services, Agronomy Support, and Energy Solutions.
Ruralco operates through Ashburton Trading Society.