About Rx Redefined
Rx Redefined is a company based in Oakland (United States) founded in 2017 by Brandon Boots and Erik Smith. Rx Redefined has raised $35.65 million across 4 funding rounds from investors including Crosscut Ventures, Saturn Five and TVP. Rx Redefined offers products and services including DMEPOS Platform, Simplified Ordering App, and Billing Services. Rx Redefined operates in a competitive market with competitors including Faks, Hospicelink, EasyRx, Precal and Promiso Health, among others.
- Headquarter Oakland, United States
- Founders Brandon Boots, Erik Smith
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website rxredefined.com
- Social LinkedIn Facebook
- Legal Name Rx Redefined Inc.
- Total Equity Funding$35.65M (USD)
in 4 rounds
- Latest Funding Round$21.49M (USD), Series B
Dec 2024
- InvestorsCrosscut Ventures
& 5 more
Products & Services of Rx Redefined
Rx Redefined offers a comprehensive portfolio of products and services, including DMEPOS Platform, Simplified Ordering App, and Billing Services.
Platform for DMEPOS licensing and ordering to support physicians.
App that streamlines electronic ordering and compliance checks.
Services for revenue cycle and audit processing in healthcare.
Funding Insights of Rx Redefined
Rx Redefined has successfully raised a total of $35.65M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $21.49 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35.65M
- Total Rounds 4
- Last Round Series B — $21.49M
- First Round $2.96M
(Feb 2021)
- Investors Count 6
All 4 funding rounds of Rx Redefined with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | $21.49M | Series B | – | – | – |
| Sep 2022 | $8M | Series A | – | Crosscut Ventures | |
| Jun 2021 | $3.2M | Seed | – | – | – |
| Feb 2021 | $2.96M | Seed | – | Silverton Partners |
6 investors in total: 5 institutional and 1 angel.
Investors in Rx Redefined
Rx Redefined has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Crosscut Ventures, Saturn Five and TVP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech startups in regulated markets are funded by TVP. | – | tusk.vc | New York, United States | |
Tech companies are funded through venture capital by Silverton Partners. | – | silvertonpartners.com | Austin, United States | |
Investment fund focused on healthcare businesses in Western North Carolina. | – | pisgahfund.com | United States | |
VC firm investing in seed and early stage companies in the US | 2007 | crosscut.vc | Santa Monica, United States | |
Early-stage investments in startups are targeted by Saturn Five. | 2017 | saturnfive.com | Austin, United States | |
JI Jeff Immelt | - | – | unknown_ce56cb01f5194ae89 | - |
Investor details for Rx Redefined
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Rx Redefined
6 people are tracked at Rx Redefined (5 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Brandon Boots | Co-Founder & CEO | Leadership |
Erik Smith | Co-Founder & CTO | Leadership |
Jim Bluedorn | Growth Director- Central US | Leadership |
Caitlin Kolar | Director, Growth | Leadership |
Chase Vernieuw | VP Of Finance And Operations | Leadership |
Leslie Chute | Human Resources Generalist & Recruitment Specialist | Team |
Complete people profiles for Rx Redefined
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Rx Redefined
3 dated milestones of Rx Redefined across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Rx Redefined is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series B, of $21.5M.
Competitors of Rx Redefined
Rx Redefined operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Faks, Hospicelink, EasyRx, Precal and Promiso Health, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| faks.co | 2020 | Paris, France | $11.44M | – | Faks is recognized as a leading app for commercial relations in pharmacies. | |
| hospicelink.com | 2011 | Birmingham, United States | $5.59M | – | Web-based DME benefit management is provided for hospice companies. | |
| easyrxcloud.com | 2018 | Atlanta, United States | $1M | 19 | E-prescriptions for dental practitioners are managed via a specialized platform. | |
| precal.jp | 2019 | Shibuya, Japan | – | – | Online prescription management software is provided for scanned data handling. | |
| promisohealth.com | 2021 | Bengaluru, India | $456,280 | – | Digitally enabled at-home diagnostics and care delivery are provided. | |
| kolgene.com | 2016 | Tel Aviv, Israel | – | – | Operates a digital hub to streamline genetic ordering for clinicians and labs. |
Detailed competitors of Rx Redefined
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Web traffic of Rx Redefined
The website of Rx Redefined (rxredefined.com) receives about 1.3K visits a month.
- Monthly visits1.3K
▲ 58.4% vs previous month
Latest news on Rx Redefined
Complete news archive for Rx Redefined
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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Similar companies to Rx Redefined
10 companies that operate in the same segment as Rx Redefined (Clinical IT & Data Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 713.57 M | – | – | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Healthcare appointments are booked online via Zocdoc's platform. | 2007 | New York, New York, United States | USD 425.97 M | USD 4.66 M | 233 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | – | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 508.73 M | – | – | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, France | USD 863.12 M | – | – | |
Virtual care programs for managing chronic diseases are provided. | 2011 | San Francisco, California, United States | USD 450.12 M | USD 260.21 M | – | |
AI-driven EMR and practice management software is delivered for clinics. | 2010 | Boca Raton, Florida, United States | USD 329.17 M | – | – | |
Cloud-based administrative tools for healthcare providers are offered. | 1997 | Watertown, United States | USD 40 M | – | – | |
Membership-based primary care platform is offered for employees and consumers. | 2007 | San Francisco, California, United States | USD 402.56 M | – | – |
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Frequently Asked Questions about Rx Redefined
Rx Redefined was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Rx Redefined is headquartered in Oakland, United States. It is registered at Oakland, California, United States.
Brandon Boots is the current CEO of Rx Redefined. They have also founded this company.
Rx Redefined is a funded company, having raised a total of $35.65M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.96M, raised on Feb 2021.
Rx Redefined was founded in 2017 in Oakland, United States, within the healthcare sector. A digital platform is offered by the company to assist providers in managing supply chains and billing. Details of patients orders and medical supplies are accessed through the system. Compliance, regulatory requirements, product distribution, and other supply chain elements are navigated via the dashboard. Operations focus on streamlining healthcare logistics for providers.
Rx Redefined's top competitors include Faks, Promiso Health and Hospicelink.
Rx Redefined offers DMEPOS Platform, Simplified Ordering App, and Billing Services.
Rx Redefined has 6 investors. Key investors include Crosscut Ventures, Saturn Five, TVP, Silverton Partners, and Pisgah Fund.
Rx Redefined operates through Rx Redefined Inc..