Rx Redefined

Oakland, United States Founded: 2017 • Age: 9 yrs
Supply chain distribution and billing platform provided for healthcare providers.
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About Rx Redefined

Rx Redefined is a company based in Oakland (United States) founded in 2017 by Brandon Boots and Erik Smith.. Rx Redefined has raised $35.65 million across 4 funding rounds from investors including Crosscut Ventures, Saturn Five and TVP. Rx Redefined offers products and services including DMEPOS Platform, Simplified Ordering App, and Billing Services. Rx Redefined operates in a competitive market with competitors including Faks, Hospicelink, EasyRx, Precal and Promiso Health, among others.

  • Headquarter Oakland, United States
  • Founders Brandon Boots, Erik Smith
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Rx Redefined Inc.
Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $35.65 M (USD)

    in 4 rounds

  • Latest Funding Round
    $21.49 M (USD), Series B

    Dec 11, 2024

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Rx Redefined

Rx Redefined offers a comprehensive portfolio of products and services, including DMEPOS Platform, Simplified Ordering App, and Billing Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for DMEPOS licensing and ordering to support physicians.

App that streamlines electronic ordering and compliance checks.

Services for revenue cycle and audit processing in healthcare.

People of Rx Redefined
Headcount 10-50
Employee Profiles 5
Employee Profiles
People
Jim Bluedorn
Growth Director- Central US
People
Brandon Boots
Founder & CEO
People
Caitlin Kolar
Director, Growth

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Funding Insights of Rx Redefined

Rx Redefined has successfully raised a total of $35.65M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $21.49 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series B — $21.5M
  • First Round

    (18 Feb 2021)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2024 Amount Series B - Rx Redefined Valuation

investors

Sep, 2022 Amount Series A - Rx Redefined Valuation Crosscut Ventures
Jun, 2021 Amount Seed - Rx Redefined Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Rx Redefined

Rx Redefined has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Crosscut Ventures, Saturn Five and TVP. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Early-stage tech startups in regulated markets are funded by TVP.
Founded Year Domain Location
Tech companies are funded through venture capital by Silverton Partners.
Founded Year Domain Location
Investment fund focused on healthcare businesses in Western North Carolina.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Rx Redefined

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Rx Redefined

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Rx Redefined Comparisons

Employees
+
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Competitors of Rx Redefined

Rx Redefined operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Faks, Hospicelink, EasyRx, Precal and Promiso Health, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Faks is recognized as a leading app for commercial relations in pharmacies.
domain founded_year HQ Location
Web-based DME benefit management is provided for hospice companies.
domain founded_year HQ Location
E-prescriptions for dental practitioners are managed via a specialized platform.
domain founded_year HQ Location
Online prescription management software is provided for scanned data handling.
domain founded_year HQ Location
Digitally enabled at-home diagnostics and care delivery are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Rx Redefined

Rx Redefined Completes $2M Seed Round
Vcnewsdaily4 years ago

Frequently Asked Questions about Rx Redefined

When was Rx Redefined founded?

Rx Redefined was founded in 2017 and raised its 1st funding round 4 years after it was founded.

Where is Rx Redefined located?

Rx Redefined is headquartered in Oakland, United States. It is registered at Oakland, California, United States.

Who is the current CEO of Rx Redefined?

Brandon Boots is the current CEO of Rx Redefined. They have also founded this company.

Is Rx Redefined a funded company?

Rx Redefined is a funded company, having raised a total of $35.65M across 4 funding rounds to date. The company's 1st funding round was a Seed of $3.2M, raised on Feb 18, 2021.

What does Rx Redefined do?

Rx Redefined was founded in 2017 in Oakland, United States, within the healthcare sector. A digital platform is offered by the company to assist providers in managing supply chains and billing. Details of patients orders and medical supplies are accessed through the system. Compliance, regulatory requirements, product distribution, and other supply chain elements are navigated via the dashboard. Operations focus on streamlining healthcare logistics for providers.

Who are the top competitors of Rx Redefined?

Rx Redefined's top competitors include Faks, Promiso Health and Hospicelink.

What products or services does Rx Redefined offer?

Rx Redefined offers DMEPOS Platform, Simplified Ordering App, and Billing Services.

Who are Rx Redefined's investors?

Rx Redefined has 6 investors. Key investors include Crosscut Ventures, Saturn Five, TVP, Silverton Partners, and Pisgah Fund.

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