About Rx Redefined
Rx Redefined is a company based in Oakland (United States) founded in 2017 by Brandon Boots and Erik Smith.. Rx Redefined has raised $35.65 million across 4 funding rounds from investors including Crosscut Ventures, Saturn Five and TVP. Rx Redefined offers products and services including DMEPOS Platform, Simplified Ordering App, and Billing Services. Rx Redefined operates in a competitive market with competitors including Faks, Hospicelink, EasyRx, Precal and Promiso Health, among others.
- Headquarter Oakland, United States
- Founders Brandon Boots, Erik Smith
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Rx Redefined Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$35.65 M (USD)
in 4 rounds
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Latest Funding Round
$21.49 M (USD), Series B
Dec 11, 2024
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Investors
Crosscut Ventures
& 5 more
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Employee Count
Employee Count
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Products & Services of Rx Redefined
Rx Redefined offers a comprehensive portfolio of products and services, including DMEPOS Platform, Simplified Ordering App, and Billing Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for DMEPOS licensing and ordering to support physicians.
App that streamlines electronic ordering and compliance checks.
Services for revenue cycle and audit processing in healthcare.
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Funding Insights of Rx Redefined
Rx Redefined has successfully raised a total of $35.65M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $21.49 million completed in December 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $21.5M
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First Round
First Round
(18 Feb 2021)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2024 | Amount | Series B - Rx Redefined | Valuation |
investors |
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| Sep, 2022 | Amount | Series A - Rx Redefined | Valuation | Crosscut Ventures | |
| Jun, 2021 | Amount | Seed - Rx Redefined | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Rx Redefined
Rx Redefined has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Crosscut Ventures, Saturn Five and TVP. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage tech startups in regulated markets are funded by TVP.
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Founded Year | Domain | Location | |
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Tech companies are funded through venture capital by Silverton Partners.
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Founded Year | Domain | Location | |
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Investment fund focused on healthcare businesses in Western North Carolina.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Rx Redefined
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Rx Redefined
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rx Redefined Comparisons
Competitors of Rx Redefined
Rx Redefined operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Faks, Hospicelink, EasyRx, Precal and Promiso Health, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Faks is recognized as a leading app for commercial relations in pharmacies.
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| domain | founded_year | HQ Location |
Web-based DME benefit management is provided for hospice companies.
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| domain | founded_year | HQ Location |
E-prescriptions for dental practitioners are managed via a specialized platform.
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| domain | founded_year | HQ Location |
Online prescription management software is provided for scanned data handling.
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| domain | founded_year | HQ Location |
Digitally enabled at-home diagnostics and care delivery are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Rx Redefined
Frequently Asked Questions about Rx Redefined
When was Rx Redefined founded?
Rx Redefined was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Where is Rx Redefined located?
Rx Redefined is headquartered in Oakland, United States. It is registered at Oakland, California, United States.
Who is the current CEO of Rx Redefined?
Brandon Boots is the current CEO of Rx Redefined. They have also founded this company.
Is Rx Redefined a funded company?
Rx Redefined is a funded company, having raised a total of $35.65M across 4 funding rounds to date. The company's 1st funding round was a Seed of $3.2M, raised on Feb 18, 2021.
What does Rx Redefined do?
Rx Redefined was founded in 2017 in Oakland, United States, within the healthcare sector. A digital platform is offered by the company to assist providers in managing supply chains and billing. Details of patients orders and medical supplies are accessed through the system. Compliance, regulatory requirements, product distribution, and other supply chain elements are navigated via the dashboard. Operations focus on streamlining healthcare logistics for providers.
Who are the top competitors of Rx Redefined?
Rx Redefined's top competitors include Faks, Promiso Health and Hospicelink.
What products or services does Rx Redefined offer?
Rx Redefined offers DMEPOS Platform, Simplified Ordering App, and Billing Services.
Who are Rx Redefined's investors?
Rx Redefined has 6 investors. Key investors include Crosscut Ventures, Saturn Five, TVP, Silverton Partners, and Pisgah Fund.