About SafariNow
SafariNow is a Travel & Hospitality company based in Cape Town (South Africa) founded in 1999, and was acquired by Travelstart in December 2017. Accommodation bookings are provided via an online marketplace platform. Its website safarinow.com draws about 231 thousand monthly visits. Its focus areas include Consumer, Online Travel, Accommodation and Hotel.
Company details
SafariNow was founded in 1999 in Cape Town, South Africa, within the travel and hospitality sector. Bookings for accommodations are facilitated through a website and mobile app, covering over 22,000 properties across 68 countries. Operations emphasize a marketplace model, with efforts directed toward developing a travel community in Africa. The platform supports global users while prioritizing regional connectivity.
- Headquarters Cape Town, South Africa
- Stage Acquired
- SectorsTravel & Hospitality
- Website category Travel and Tourism
- Website safarinow.com
- Social LinkedIn X Facebook
- Acquired by Travelstart (Dec 2017)
- Investors
- Acquired byTravelstart
(Dec 2017)
Investors in SafariNow
SafariNow has secured backing from 1 investor. Prominent investors backing the company include Travelstart.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online travel agency based out of South Africa | 1999 | travelstart.com | Cape Town, South Africa |
Investor details for SafariNow
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Timeline of SafariNow
2 dated milestones of SafariNow across 18 years, from founding to its latest funding, stage changes and deals.
- Founded SafariNow is founded.
- Exit Acquired by Travelstart.
Web traffic of SafariNow
The website of SafariNow (safarinow.com) receives about 231.3K visits a month and ranks #203,666 among all websites worldwide, #5,862 in Travel and Tourism.
- Monthly visits231.3K
▲ 18.2% vs previous month
- Unique visitors107.7K
per month
- Global rank#203,666
among all websites
- Category rank#5,862
Travel and Tourism · Travel and Tourism
- Bounce rate45%
- Pages per visit2.8
- Average visit1 min 49 sec
- DevicesDesktop 38% Β· Mobile 62%
Websites whose visitors overlap most with SafariNow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sa-venues.com | 100% | #126,973 | View details | ||
places.co.za | places.co.za | 70% | #564,808 | β | |
tripadvisor.co.za | tripadvisor.co.za | 70% | #32,731 | β | |
| lekkeslaap.co.za | 67% | 2.1M | #16,933 | View details | |
sanparks.org | sanparks.org | 64% | #50,558 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for SafariNow
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- Audience overlap
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Related news about Safarinow
Complete news archive for SafariNow
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Frequently Asked Questions about SafariNow
SafariNow was founded in 1999.
SafariNow is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
SafariNow was founded in 1999 in Cape Town, South Africa, within the travel and hospitality sector. Bookings for accommodations are facilitated through a website and mobile app, covering over 22,000 properties across 68 countries. Operations emphasize a marketplace model, with efforts directed toward developing a travel community in Africa. The platform supports global users while prioritizing regional connectivity.
SafariNow has 1 investor. Key investors include Travelstart.
Yes. SafariNow was acquired by Travelstart in December 2017.
The website of SafariNow receives about 231 thousand visits a month and ranks #203,666 among all websites worldwide.

