About Safello
Safello is a publicly listed company based in Stockholm (Sweden) founded in 2013. Cryptocurrencies are bought, sold, and traded on the exchange platform. Safello has raised $1.43 million across 6 funding rounds from investors including Techstars, Northzone and White Star Capital. Safello has completed 3 acquisitions, including Bitcoin.se, Cryex and Orderbook. Its website safello.com draws about 35 thousand monthly visits. Safello offers products and services including Safello Platform, Safello Wallet, and Mobile App. Its focus areas include FinTech, Cryptocurrencies, Investment Industry and Crypto Exchanges. Its legal entity is SAFELLO AB.
Company details
Safello was founded in 2013 in Stockholm, Sweden, as a platform in the cryptocurrency sector. Multiple cryptocurrency pairs are supported for buying, selling, and trading by users. Bitcoins are enabled for donations to charities, and remittance services are provided to facilitate international transfers. Operations are centered in Europe with a focus on secure digital asset exchanges.
- Headquarters Stockholm, Sweden
- Stage Public
- SectorsFinancial Services
- Website safello.com
- Social LinkedIn X Facebook YouTube
- Legal Name Safello Group Ab
- Annual Revenue$87.66 M (USD)4.51as on Dec 31, 2025
- Net Profit-$1.72 M (USD)-276.07as on Dec 31, 2025
- EBITDA-$1.39 M (USD)-220.85as on Dec 31, 2025
- Total Equity Funding$1.43M (USD)
in 6 rounds
- Latest Funding Round$284.35K (USD), Series A
Jan 2021
- InvestorsTechstars
& 6 more
- Investments & AcquisitionsBitcoin.se
& 2 more
Products & Services of Safello
Safello offers a comprehensive portfolio of products and services, including Safello Platform, Safello Wallet, and Mobile App.
Platform for buying, selling, and managing cryptocurrencies securely.
Secure storage solution for holding and transacting crypto assets.
App enabling easy crypto purchases and sales on mobile devices.
Apps and channels of Safello
Safello publishes 1 mobile app with over 50K+ downloads; its YouTube channel Safello has 526 subscribers and 30 videos.
Videos from Safello
The most watched videos on Safello's YouTube channel, Safello (526 subscribers). Click a video to play it here.
More on Safello.
Funding Insights of Safello
Safello has successfully raised a total of $1.43M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $284.35 thousand completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.43M
- Total Rounds 6
- Last Round Series A — $284,352
- First Round $600,000
(Feb 2014)
- Investors Count 7
All 6 funding rounds of Safello with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $284,352 | Series A | – | – | – |
| Oct 2017 | Series A | – | Northzone, White Star Capital | – | |
| Jul 2016 | $300,000 | Seed | – | – | – |
| Mar 2015 | Seed | – | Techstars | – | |
| Jul 2014 | $250,000 | Seed | – | – | – |
| Feb 2014 | $600,000 | Seed | – | Erik Voorhees, ROGER VER |
7 investors in total: 4 institutional and 3 angel.
Investors in Safello
Safello has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Techstars, Northzone and White Star Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are funded by Northzone venture capital. | northzone.com | London, United Kingdom | ||
A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds. | whitestarcapital.com | |||
| victor-victor.se | ||||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
EV Erik Voorhees | Crypto entrepreneur, founder of ShapeShift, active angel investor in blockchain | unknown_2525e37031db4a588 | ||
RV ROGER VER | Early Bitcoin investor, entrepreneur, and angel investor in blockchain startups. | unknown_bdba74116cf54173b | ||
NC Nicolas Cary | Co-founder of Blockchain.com, active angel investor in fintech and blockchain startups. | unknown_3ca9c48f186a4aa88 |
Investor details for Safello
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Safello
5 people are tracked at Safello (1 in leadership, 2 in board & advisors, 2 in team).
| Name | Role | Group |
|---|---|---|
Frank Schuil | CEO, Co-founder and Board Member | Leadership |
Jacob Jacobsson | Chairman | Board & advisors |
Sep Alavi | Board Member | Board & advisors |
Linda Johansson | Accountant | Team |
Viktoria Berglund Blohmé | Senior Financial Controller | Team |
Complete people profiles for Safello
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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IPO & Listings of Safello
Safello is a publicly listed company on the OMXSTO with ticker symbol SFL in Sweden, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date12 May 2021
- Listed onOMXSTO: SFL
- Listed entitySafello Group AB
- Exchange sectorFinance
- ISINSE0015346895
- Share price3.22 SEK (-2.42% on the day) · 2026-10-14
- Market capitalisation67,483,680.00 SEK
- EPS (diluted, trailing year)-0.91 SEK
- Volume (last session)965
Financials of Safello
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 807.4M SEK | -15.8M SEK | -12.8M SEK |
| 2024 | 772.5M SEK | 9.0M SEK | 10.6M SEK |
| 2023 | 562.0M SEK | -447,000 SEK | -2.0M SEK |
| 2022 | 638.1M SEK | -21.5M SEK | -12.4M SEK |
| 2021 | 757.9M SEK | -14.8M SEK | -13.1M SEK |
Detailed financial statements for Safello
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
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Investments & Acquisitions by Safello
Safello has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Bitcoin.se, Cryex and Orderbook.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Bitcoin data and articles are provided for individuals. | bitcoin.se | Gothenburg, Sweden | 2012 | Mar 2021 | •••• | |
Multi-currency matching and clearing platform for FX products is operated. | cryex.com | Stockholm, Sweden | 2013 | Oct 2017 | $2.43M | |
Bitcoin futures trading is facilitated by the Orderbook exchange. | orderbook.net | Roseau, Dominica | 2011 | Oct 2016 | •••• |
Complete acquisition details for Safello
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Safello
7 dated milestones of Safello across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Safello is founded.
- Funding First funding round of $600K.
- Acquisition Acquires Orderbook.
- Acquisition Acquires Cryex.
- Funding Latest funding round, Series A, of $284K.
- Acquisition Acquires Bitcoin.se.
- IPO Lists on the stock exchange (IPO).
Web traffic of Safello
The website of Safello (safello.com) receives about 35.1K visits a month.
- Monthly visits35.1K
▲ 9.3% vs previous month
Websites whose visitors overlap most with Safello. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trijo.co | 100% | #1,129,234 | View details | ||
| bitcoin.se | 93% | 8.6K | #2,656,165 | View details | |
| coindesk.com | 92% | 4.5M | #19,660 | View details | |
fybse.se | fybse.se | 77% | – | ||
| lakebtc.com | 76% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Safello
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- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Safello
Complete news archive for Safello
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Frequently Asked Questions about Safello
Safello was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Safello is headquartered in Stockholm, Sweden.
Safello is a funded company, having raised a total of $1.43M across 6 funding rounds to date. The company's 1st funding round was a Seed of $600K, raised on Feb 2014.
Annual revenue of Safello is $87.66M as on Dec 31, 2025.
Safello was founded in 2013 in Stockholm, Sweden, as a platform in the cryptocurrency sector. Multiple cryptocurrency pairs are supported for buying, selling, and trading by users. Bitcoins are enabled for donations to charities, and remittance services are provided to facilitate international transfers. Operations are centered in Europe with a focus on secure digital asset exchanges.
Safello offers Safello Platform, Safello Wallet, and Mobile App.
Yes, Safello is publicly traded on OMXSTO under the ticker symbol SFL.
Safello has made 3 acquisitions, including Bitcoin.se, Cryex, and Orderbook.
Safello has 7 investors. Key investors include Techstars, Northzone, White Star Capital, Erik Voorhees, and ROGER VER.
Safello operates through Safello Ab.
Yes. Safello publishes Safello: Buy Bitcoin with SEK, with over 50,000 downloads.