Saga
About Saga
Saga is a publicly listed company based in Folkestone (United Kingdom) founded in 1951, and was acquired by Charterhouse Capital Partners in December 2004. Saga is recognized as a trusted British brand for over-50s, offering insurance, holidays, and financial products. It operates on a Subscription Services and Direct-to-Consumer (D2C) model. The company has 3,500 employees. Saga has completed 2 acquisitions, including Bennetts and Destinology. Its website saga.co.uk draws about 1.8 million monthly visits. Saga offers products and services including Car Insurance, Home Insurance, Travel Insurance, Escorted Tours, and Ocean Cruises. Its focus areas include Insurance, Personal Insurance, Travel & Leisure and Tourism. Its legal entity is Saga Services Limited. Its competitors include Legal & General, MicroEnsure and Liberty Specialty Markets; 1 of its 3 listed competitors has raised funding.
Company details
Saga is established as a leading provider of services tailored for individuals over 50 in the United Kingdom. Insurance products, including car, home, travel, and health coverage, are designed specifically for this demographic. Holiday packages, such as escorted tours and luxury cruises, are curated to meet the preferences of mature travelers. Financial services, including savings, mortgages, and equity release, are offered to support retirement planning. With over 70 years of experience, a commitment to high-quality service is maintained across all sectors.
- Headquarters Folkestone, United Kingdom
- Employees 3,500
- Stage Public
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website saga.co.uk
- Social LinkedIn X Facebook
- Acquired by Charterhouse Capital Partners (Dec 2004)
- Legal Name Saga Plc
- Annual Revenue$908.17 M (USD)12.19as on Jan 31, 2026
- Net Profit$18.99 M (USD)as on Jan 31, 2026
- EBITDA$181.77 M (USD)34.52as on Jan 31, 2026
- Latest Funding Round$194.57M (USD), Post-IPO
Sep 2020
- InvestorsElliott Management
& 1 more
- Employee Count3,500
- Investments & AcquisitionsBennetts
& 1 more
- Acquired byCharterhouse Capital Partners
(Dec 2004)
Products & Services of Saga
Saga offers a comprehensive portfolio of products and services, including Car Insurance, Home Insurance, Travel Insurance, Escorted Tours, and Ocean Cruises.
Car insurance is provided for over-50s customers.
Home insurance is offered for over-50s protection.
Travel insurance is tailored for over-50s travelers.
Escorted tours are organized for over-50s enjoyment.
Ocean cruises are arranged for luxury travel.
Funding Insights of Saga
- Total Rounds 3
- Last Round Post-IPO — $194.57M
- First Round $2.34B
(Apr 2014)
- Investors Count 1
All 3 funding rounds of Saga with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $194.57M | Post-IPO | – | – | – |
| Jul 2019 | Post-IPO | – | – | ||
| Apr 2014 | $2.34B | Debt – Conventional | – | – | – |
2 investors in total: 2 institutional.
Investors in Saga
Saga has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Elliott Management and Charterhouse Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are managed by Charterhouse Capital Partners. | charterhouse.co.uk | London, United Kingdom | ||
Multiple sectors are invested in by the hedge fund. | 1977 | elliottmgmt.com | New York, United States |
Investor details for Saga
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People of Saga
80 people are tracked at Saga (36 in leadership, 7 in board & advisors, 37 in team); the tracked headcount is 3,500.
| Name | Role | Group |
|---|---|---|
Hannah Fisher | Marketing Director, Saga Travel | Leadership |
Lisa Edgar | CEO, The Big Window | Leadership |
Dan Whitehouse | New Business & Partnerships Director | Leadership |
Bennet Ledner | Head Of Risk - Group | Leadership |
Lynn Fournier | Internal Audit And Assurance Director | Leadership |
Michael Culverhouse Maat Aca | Head Of Group Financial Reporting & Control | Leadership |
Nick Keys | Head Of Solution Delivery | Leadership |
Herwinder Sahota | Director Of Data Strategy | Leadership |
James Langley | Operations Director | Leadership |
Kasia Lemieszko Msc | Head Of Procurement | Leadership |
Roisin MacKenzie | Chief People Officer | Leadership |
Emma Peat | Head Of Talent Acquisition | Leadership |
Jo Clark | Head Of People Operations | Leadership |
Sheila Clancy Fcipd | Head Of Payroll & Benefits | Leadership |
Steve Hannam | People Director - Communications And Engagement | Leadership |
Nigel Blanks | CEO, Saga Cruise | Leadership |
David Dixon | Head Of Data & MI | Leadership |
Jerry Toher | CEO, Saga Money | Leadership |
Pankaj Arora | Group Director Of Analytics And Decision Science | Leadership |
Michael O'Donohue | Chief Data Officer | Leadership |
60 more people are available in the full profile.
Complete people profiles for Saga
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IPO & Listings of Saga
Saga is a publicly listed company on the LSE with ticker symbol SAGA in UK, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date29 May 2014
- Listed onLSE: SAGA
- Listed entitySaga plc
- Exchange sectorConsumer services
- ISINGB00BMX64W89
- Share price791.00 GBX (+0.64% on the day) · 2026-10-14
- Market capitalisation1,119,749,224.00 GBX
- Price to earnings51.9
- EPS (diluted, trailing year)0.15 GBX
- Volume (last session)1,264
Financials of Saga
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 660.0M GBP | 13.8M GBP | 132.1M GBP |
| 2024 | 588.3M GBP | -164.9M GBP | 98.2M GBP |
| 2023 | 564.6M GBP | -113.0M GBP | 74.0M GBP |
| 2022 | 663.7M GBP | -273.1M GBP | 276.1M GBP |
| 2021 | 377.2M GBP | -28.0M GBP | 59.6M GBP |
Detailed financial statements for Saga
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Investments & Acquisitions by Saga
Saga has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bennetts and Destinology.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Motorcycle insurance broker comparing prices from insurers, also offers motorcycling content. | bennetts.co.uk | Tamworth, United Kingdom | 1930 | Jan 2015 | $26.3M | |
Bespoke luxury travel itineraries are designed and arranged by Destinology. | destinology.co.uk | Bolton, United Kingdom | 2004 | Aug 2014 | $33.57M |
Complete acquisition details for Saga
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Timeline of Saga
7 dated milestones of Saga across 69 years, from founding to its latest funding, stage changes and deals.
- Founded Saga is founded.
- Exit Acquired by Charterhouse Capital Partners.
- Funding First funding round of $2.3B.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Destinology.
- Acquisition Acquires Bennetts.
- Funding Latest funding round, Post-IPO, of $194.6M.
Competitors of Saga
Saga has 3 listed competitors in our database, 1 of them funded. They include Legal & General, MicroEnsure and Liberty Specialty Markets.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| legalandgeneral.com | 1836 | London, United Kingdom | 10,741 | Life, home, pet, and general insurance services are offered online. | ||
| microensure.com | 2002 | Cheltenham, United Kingdom | $28M | Micro-insurance is delivered online to low-income individuals and businesses. | ||
| libertyspecialtymarkets.com | 1994 | London, United Kingdom | Offers specialist insurance products and services to businesses worldwide. |
Detailed competitors of Saga
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Web traffic of Saga
The website of Saga (saga.co.uk) receives about 1.8M visits a month and ranks #34,179 among all websites worldwide, #2,171 in Insurance.
- Monthly visits1.8M
▲ 17.2% vs previous month
- Unique visitors654K
per month
- Global rank#34,179
among all websites
- Category rank#2,171
Finance · Insurance
- Bounce rate48%
- Pages per visit3.4
- Average visit2 min 53 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Saga. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
confused.com | confused.com | 100% | #9,728 | – | |
sagasavings.co.uk | sagasavings.co.uk | 98% | #224,578 | – | |
| gocompare.com | 97% | 3.4M | #14,026 | View details | |
| staysure.co.uk | 96% | #48,435 | View details | ||
| directline.com | 93% | 704.5K | #57,912 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Saga
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Top companies in Insurance & Risk Management
2 companies that operate in the same segment as Saga (Insurance & Risk Management) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | |||
Insurance and asset management services are offered in multiple regions. | 1696 | London, England, United Kingdom | USD 78.79 B | 29,090 |
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Related news about Saga
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Frequently Asked Questions about Saga
Saga was founded in 1951 and raised its 1st funding round 63 years after it was founded.
Saga is headquartered in Folkestone, United Kingdom. It is registered at Folkestone, Kent, United Kingdom.
Saga has 3,500 employees.
Annual revenue of Saga is $908.17M as on Jan 31, 2026.
Saga is established as a leading provider of services tailored for individuals over 50 in the United Kingdom. Insurance products, including car, home, travel, and health coverage, are designed specifically for this demographic. Holiday packages, such as escorted tours and luxury cruises, are curated to meet the preferences of mature travelers. Financial services, including savings, mortgages, and equity release, are offered to support retirement planning. With over 70 years of experience, a commitment to high-quality service is maintained across all sectors.
Saga's top competitors include Legal & General, MicroEnsure and Liberty Specialty Markets.
Saga offers Car Insurance, Home Insurance, Travel Insurance, Escorted Tours, and Ocean Cruises.
Yes, Saga is publicly traded on LSE under the ticker symbol SAGA.
Saga has made 2 acquisitions, including Bennetts, and Destinology.
Saga has 2 investors. Key investors include Elliott Management, and Charterhouse Capital Partners.
Saga operates through Saga Services Limited.
Yes. Saga was acquired by Charterhouse Capital Partners in December 2004.