About Saga
Saga is a company based in Folkestone (United Kingdom) founded in 1951 was acquired by Charterhouse Capital Partners in December 2004. It operates as a Subscription Services and Direct-to-Consumer (D2C). The company has 3,500 employees as of January 31, 2024. Saga has completed 2 acquisitions, including Bennetts and Destinology. Saga offers products and services including Car Insurance, Home Insurance, Travel Insurance, Escorted Tours, and Ocean Cruises. Saga operates in a competitive market with competitors including MetLife, Legal & General, MicroEnsure, Liberty Specialty Markets and Validus Reinsurance, among others.
- Headquarter Folkestone, United Kingdom
- Employees 3500 as on 31 Jan, 2024
- Stage Public
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Sectors
Financial Services
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Saga Plc
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Annual Revenue
$731.29 M (USD)4.2as on Jan 31, 2025
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Net Profit
-$204.98 M (USD)-45.93as on Jan 31, 2025
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EBITDA
$122.07 M (USD)32.7as on Jan 31, 2025
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Latest Funding Round
$194.57 M (USD), Post-IPO
Sep 10, 2020
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Investors
Elliott Management
& 1 more
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Employee Count
3500
as on Jan 31, 2024
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Investments & Acquisitions
Bennetts
& 1 more
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Acquired by
Charterhouse Capital Partners
(Dec 07, 2004)
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IPO & Listings of Saga
Saga is a publicly listed company on the LSE with ticker symbol SAGA in UK, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Saga
Saga offers a comprehensive portfolio of products and services, including Car Insurance, Home Insurance, Travel Insurance, Escorted Tours, and Ocean Cruises.
Car insurance is provided for over-50s customers.
Home insurance is offered for over-50s protection.
Travel insurance is tailored for over-50s travelers.
Escorted tours are organized for over-50s enjoyment.
Ocean cruises are arranged for luxury travel.
People of Saga
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Funding Insights of Saga
Investors in Saga
Saga has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Elliott Management and Charterhouse Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are managed by Charterhouse Capital Partners.
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Multiple sectors are invested in by the hedge fund.
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Investor details for Saga
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Investments & Acquisitions by Saga
Saga has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bennetts and Destinology.
Investment portfolio details for Saga
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- Portfolio identities
- Transaction dates
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bespoke luxury travel itineraries are designed and arranged by Destinology.
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Locked | Locked | 2004 | Locked | |
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Motorcycle insurance broker comparing prices from insurers, also offers motorcycling content.
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Locked | Locked | 1930 | Locked |
Complete acquisition details for Saga
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
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Financial Statements - Saga
Detailed financials for Saga
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- Profit trends
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Saga Comparisons
Peer comparison for Saga
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Competitors of Saga
Saga operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MetLife, Legal & General, MicroEnsure, Liberty Specialty Markets and Validus Reinsurance, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Internet-based life, health, auto, home, and pet insurance is offered.
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Life, home, pet, and general insurance services are offered online.
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Micro-insurance is delivered online to low-income individuals and businesses.
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| Locked | Locked | Locked |
Offers specialist insurance products and services to businesses worldwide.
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| Locked | Locked | Locked |
Internet first provider of health, accident, liability, property, personal, and business insurance services
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Detailed competitors of Saga
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Latest news on Saga
Complete news archive for Saga
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- Brand-specific news history
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Frequently Asked Questions about Saga
Saga was founded in 1951 and raised its 1st funding round 63 years after it was founded.
Saga is headquartered in Folkestone, United Kingdom. It is registered at Folkestone, Kent, United Kingdom.
As of Jan 31, 2024, the latest employee count at Saga is 3,500.
Annual revenue of Saga is $731.29M as on Jan 31, 2025.
Saga is established as a leading provider of services tailored for individuals over 50 in the United Kingdom. Insurance products, including car, home, travel, and health coverage, are designed specifically for this demographic. Holiday packages, such as escorted tours and luxury cruises, are curated to meet the preferences of mature travelers. Financial services, including savings, mortgages, and equity release, are offered to support retirement planning. With over 70 years of experience, a commitment to high-quality service is maintained across all sectors.
Saga's top competitors include MetLife, Legal & General and MicroEnsure.
Saga offers Car Insurance, Home Insurance, Travel Insurance, Escorted Tours, and Ocean Cruises.
Yes, Saga is publicly traded on LSE under the ticker symbol SAGA.
Saga has made 2 acquisitions, including Bennetts, and Destinology.
Saga has 2 investors. Key investors include Elliott Management, and Charterhouse Capital Partners.
The ticker symbol of Saga is SAGA on LSE.