About Saga
Saga is a company based in Folkestone (United Kingdom) founded in 1951 was acquired by Charterhouse Capital Partners in December 2004. It operates as a Subscription Services, and Direct-to-Consumer (D2C). The company has 3,500 employees as of January 31, 2024. Saga has completed 2 acquisitions, including Bennetts and Destinology. Saga offers products and services including Car Insurance, Home Insurance, Travel Insurance, Escorted Tours, and Ocean Cruises. Saga operates in a competitive market with competitors including MetLife, Legal & General, MicroEnsure, Liberty Specialty Markets and Validus Reinsurance, among others.
- Headquarter Folkestone, United Kingdom
- Employees 3500 as on 31 Jan, 2024
- Stage Public
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Saga Plc
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Annual Revenue
$737.1 M (USD)4.2as on Jan 31, 2024
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Net Profit
$-206.61 M (USD)-45.93as on Jan 31, 2024
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EBITDA
$123.04 M (USD)32.7as on Jan 31, 2024
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Latest Funding Round
$194.57 M (USD), Post-IPO
Sep 10, 2020
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Investors
Elliott Management
& 1 more
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Employee Count
3500
as on Jan 31, 2024
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Investments & Acquisitions
Bennetts
& 1 more
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Acquired by
Charterhouse Capital Partners
(Dec 07, 2004)
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IPO & Listings of Saga
Saga is a publicly listed company on the LSE with ticker symbol SAGA in UK, operating in the Consumer services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Saga
Saga offers a comprehensive portfolio of products and services, including Car Insurance, Home Insurance, Travel Insurance, Escorted Tours, and Ocean Cruises. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Car insurance is provided for over-50s customers.
Home insurance is offered for over-50s protection.
Travel insurance is tailored for over-50s travelers.
Escorted tours are organized for over-50s enjoyment.
Ocean cruises are arranged for luxury travel.
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Funding Insights of Saga
- Total Funding Total Funding
- Total Rounds 3
- Last Round Post-IPO — $194.6M
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First Round
First Round
(09 Apr 2014)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2020 | Amount | Post-IPO - Saga | Valuation |
investors |
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| Jul, 2019 | Amount | Post-IPO - Saga | Valuation |
investors |
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| Apr, 2014 | Amount | Debt – Conventional - Saga | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Saga
Saga has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Elliott Management and Charterhouse Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity investments are managed by Charterhouse Capital Partners.
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Founded Year | Domain | Location | |
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Multiple sectors are invested in by the hedge fund.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Saga
Saga has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Bennetts and Destinology. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bespoke luxury travel itineraries are designed and arranged by Destinology.
|
2004 | ||||
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Motorcycle insurance broker comparing prices from insurers, also offers motorcycling content.
|
1930 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Saga
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Saga Comparisons
Competitors of Saga
Saga operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MetLife, Legal & General, MicroEnsure, Liberty Specialty Markets and Validus Reinsurance, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet-based life, health, auto, home, and pet insurance is offered.
|
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| domain | founded_year | HQ Location |
Life, home, pet, and general insurance services are offered online.
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| domain | founded_year | HQ Location |
Micro-insurance is delivered online to low-income individuals and businesses.
|
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| domain | founded_year | HQ Location |
Offers specialist insurance products and services to businesses worldwide.
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| domain | founded_year | HQ Location |
Internet first provider of health, accident, liability, property, personal, and business insurance services
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Saga
Frequently Asked Questions about Saga
When was Saga founded?
Saga was founded in 1951 and raised its 1st funding round 63 years after it was founded.
Where is Saga located?
Saga is headquartered in Folkestone, United Kingdom. It is registered at Folkestone, Kent, United Kingdom.
How many employees does Saga have?
As of Jan 31, 2024, the latest employee count at Saga is 3,500.
What is the annual revenue of Saga?
Annual revenue of Saga is $737.1M as on Jan 31, 2024.
What does Saga do?
Saga is established as a leading provider of services tailored for individuals over 50 in the United Kingdom. Insurance products, including car, home, travel, and health coverage, are designed specifically for this demographic. Holiday packages, such as escorted tours and luxury cruises, are curated to meet the preferences of mature travelers. Financial services, including savings, mortgages, and equity release, are offered to support retirement planning. With over 70 years of experience, a commitment to high-quality service is maintained across all sectors.
Who are the top competitors of Saga?
Saga's top competitors include MetLife, Legal & General and MicroEnsure.
What products or services does Saga offer?
Saga offers Car Insurance, Home Insurance, Travel Insurance, Escorted Tours, and Ocean Cruises.
Is Saga publicly traded?
Yes, Saga is publicly traded on LSE under the ticker symbol SAGA.
How many acquisitions has Saga made?
Saga has made 2 acquisitions, including Bennetts, and Destinology.
Who are Saga's investors?
Saga has 2 investors. Key investors include Elliott Management, and Charterhouse Capital Partners.
What is Saga's ticker symbol?
The ticker symbol of Saga is SAGA on LSE.
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