About SalaryFits
SalaryFits is a Financial Services company based in Nova Lima (Brazil) founded in 2015 by Renato Araujo, and was acquired by Serasa in September 2024. Developer of a platform that facilitates employer loans. It operates in the Financial Services, Technology, and Healthcare sectors. SalaryFits has raised $6.4 million across 2 funding rounds from investors including Confrapar Investimentos, Portugal 2020 and Serasa. Its chief executive, as recorded, is Delber Lage. SalaryFits offers products and services including Salary Advance Card, Discount Club, and Benefits Portal. Its focus areas include Enterprise Applications, HRTech, Employee Benefits and Benefits Adminstration. Its legal entity is Jonicsun UK Limited. Its competitors include Creditoo, Piwi and CGCEXPRESS; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2015 and based in Nova Lima, Brazil, SalaryFits operates in the fintech sector. A platform is provided that enables financial institutions to integrate with clients payroll systems, allowing loan installments to be deducted directly from salaries. Access to financial products is thereby granted to users, while institutions gain improved assessments for customized offerings. Operations focus on streamlining loan processes through employer partnerships.
- Headquarters Nova Lima, Brazil
- Founders Renato Araujo
- Stage Acquired
- SectorsFinancial ServicesTechnology Healthcare
- Email••••••••
- Phone•••• ••••
- Website salaryfits.com.br
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Serasa (Sep 2024)
- Legal Name Jonicsun Uk Limited
- Total Equity Funding$6.4M (USD)
in 2 rounds
- Latest Funding Round$5M (USD), Series A
Dec 2019
- InvestorsConfrapar Investimentos
& 2 more
- Acquired bySerasa
(Sep 2024)
Products & Services of SalaryFits
SalaryFits offers a comprehensive portfolio of products and services, including Salary Advance Card, Discount Club, and Benefits Portal.
Enables employees to advance salary for unexpected expenses without fees.
Offers discounts at over 25,000 establishments across Brazil.
Provides access to therapy, education, and health services for employees.
Apps and channels of SalaryFits
its YouTube channel SalaryFits has 88 subscribers and 8 videos.
Videos from SalaryFits
The most watched videos on SalaryFits's YouTube channel, SalaryFits (88 subscribers). Click a video to play it here.
More on SalaryFits.
Funding Insights of SalaryFits
SalaryFits has successfully raised a total of $6.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.4M
- Total Rounds 2
- Last Round Series A — $5M
- First Round $1.4M
(Oct 2016)
- Investors Count 2
All 2 funding rounds of SalaryFits with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2019 | $5M | Series A | – | Confrapar | – |
| Oct 2016 | $1.4M | Seed | – | Portugal 2020 | – |
3 investors in total: 3 institutional.
Investors in SalaryFits
SalaryFits has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Confrapar Investimentos, Portugal 2020 and Serasa.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Confrapar Investimentos is focused on technology-driven companies in Latin America. | confrapar.com.br | Brazil | ||
Funds are managed by Portugal 2020 for national development. | portugal2020.pt | Portugal | ||
| serasa.com.br |
Investor details for SalaryFits
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SalaryFits
2 people are tracked at SalaryFits (2 in leadership).
| Name | Role | Group |
|---|---|---|
Renato Araujo | Founder & Chairman | Leadership |
Delber Lage | CEO | Leadership |
Complete people profiles for SalaryFits
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SalaryFits
4 dated milestones of SalaryFits across 9 years, from founding to its latest funding, stage changes and deals.
- Founded SalaryFits is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Series A, of $5.0M.
- Exit Acquired by Serasa.
Competitors of SalaryFits
SalaryFits has 3 listed competitors in our database, 2 of them funded. They include Creditoo, Piwi and CGCEXPRESS.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| creditoo.com.br | 2016 | Sao Paulo, Brazil | $1.2M | Payroll loans are provided via an online marketplace for employees. | ||
| piwi.com.br | 2019 | Sao Paulo, Brazil | $1.17M | Health benefits marketplace platform is provided for small businesses. | ||
| cgcexpress.com.br | 2017 | Sao Paulo, Brazil | Digital platform for HR to distribute employee benefits like basic baskets efficiently. |
Detailed competitors of SalaryFits
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SalaryFits
The website of SalaryFits (salaryfits.com.br) receives about 9.9K visits a month.
- Monthly visits9.9K
▲ 4.7% vs previous month
Websites whose visitors overlap most with SalaryFits. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cursosimplifica.com.br | cursosimplifica.com.br | 100% | #1,872,898 | – |
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Related news about Salaryfits
Complete news archive for SalaryFits
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Frequently Asked Questions about SalaryFits
SalaryFits was founded in 2015 and raised its 1st funding round 1 year after it was founded.
SalaryFits is headquartered in Nova Lima, Brazil. It is registered at Nova Lima, Minas Gerais, Brazil.
Delber Lage is the CEO of SalaryFits, as recorded in our data.
SalaryFits is a funded company, having raised a total of $6.4M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.4M, raised on Oct 2016.
Founded in 2015 and based in Nova Lima, Brazil, SalaryFits operates in the fintech sector. A platform is provided that enables financial institutions to integrate with clients payroll systems, allowing loan installments to be deducted directly from salaries. Access to financial products is thereby granted to users, while institutions gain improved assessments for customized offerings. Operations focus on streamlining loan processes through employer partnerships.
SalaryFits's top competitors include Creditoo, Piwi and CGCEXPRESS.
SalaryFits offers Salary Advance Card, Discount Club, and Benefits Portal.
SalaryFits has 3 investors. Key investors include Confrapar Investimentos, Portugal 2020, and Serasa.
SalaryFits operates through Jonicsun Uk Limited.
Yes. SalaryFits was acquired by Serasa in September 2024.

