About Salla
Salla is a Retail company based in Mecca (Saudi Arabia) founded in 2016 by Nawaf Hareeri. Mobile commerce storefront solutions are provided for e-commerce businesses. Salla has raised $138.5 million across 3 funding rounds from investors including Investcorp, Sanabil and STV. Salla has completed 1 acquisition, including Sweply. Its chief executive, as recorded, is Nawaf Hareeri. Its website salla.com draws about 1.1 million monthly visits. Its focus areas include E-Commerce Enablers, Storefronts and Mobile Commerce.
Company details
Salla was founded in 2016 in Mecca, Saudi Arabia, as a provider of mobile commerce solutions within the e-commerce sector. Online storefronts are developed using customizable templates and layouts tailored to seller preferences. Mobile applications are built, with integrations for domestic and international payments, shipping and freight services, affiliate marketing, and customer retargeting features. Operations focus on enabling sellers to manage sales through these tools.
- Total Equity Funding$138.5M (USD)
in 3 rounds
- Latest Funding Round$130M (USD), Series B
Mar 2024
- InvestorsInvestcorp
& 6 more
- Investments & Acquisitions
Funding Insights of Salla
Salla has successfully raised a total of $138.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $130 million completed in March 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $138.5M
- Total Rounds 3
- Last Round Series B — $130M
- Investors Count 7
All 3 funding rounds of Salla with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2024 | $130M | Series B | – | Investcorp | |
| Nov 2020 | $8.5M | Series A | – | STV | |
| May 2018 | Seed | – | Raed Ventures |
7 investors in total: 7 institutional.
Investors in Salla
Salla has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Investcorp, Sanabil and STV.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity, real estate, and credit investments are managed globally. | investcorp.com | New York, United States | ||
Private equity and funds of funds focused on early to mature stage companies and multiple funds | sanabil.com | Riyadh, Saudi Arabia | ||
Growth equity is provided for early-stage tech startups by STV. | stv.vc | Riyadh, Saudi Arabia | ||
Venture capital investments are made in promising startups. | 2018 | visionvc.co | Dammam, Saudi Arabia | |
Early-stage tech startups are invested in by Raed Ventures. | raed.vc | Riyadh, Saudi Arabia | ||
Inspire Ventures is focused on funding early-growth stage startups. | 2016 | inspire.sa | Riyadh, Saudi Arabia | |
Offers comprehensive market research and influencer marketing services. | 2015 | dic.io | Riyadh, Saudi Arabia |
Investor details for Salla
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People of Salla
1 people are tracked at Salla (1 in leadership).
| Name | Role | Group |
|---|---|---|
Nawaf Hareeri | Co-Founder & CEO | Leadership |
Complete people profiles for Salla
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Investments & Acquisitions by Salla
Salla has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Sweply.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-driven social media ad management is provided for businesses. | sweply.com | Riyadh, Saudi Arabia | 2021 | Feb 2025 | •••• |
Complete acquisition details for Salla
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Timeline of Salla
4 dated milestones of Salla across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Salla is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $130.0M.
- Acquisition Acquires Sweply.
Web traffic of Salla
The website of Salla (salla.com) receives about 1.1M visits a month and ranks #77,410 among all websites worldwide, #9,152 in Web Hosting and Domain Names.
- Monthly visits1.1M
▲ 43.8% vs previous month
- Unique visitors309.8K
per month
- Global rank#77,410
among all websites
- Category rank#9,152
Computers Electronics and Technology · Web Hosting and Domain Names
- Bounce rate50%
- Pages per visit2.3
- Average visit1 min 55 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Salla. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ajsquare.com | 100% | View details | |||
namecheap.com | namecheap.com | 92% | #3,588 | – | |
| hostinger.com | 90% | 45.5M | #880 | View details | |
| godaddy.com | 90% | 47M | #771 | View details | |
| mapp.sa | 86% | 118K | #288,649 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Salla
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Related news about Salla
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Frequently Asked Questions about Salla
Salla was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Salla is headquartered in Mecca, Saudi Arabia. It is registered at Mecca, Makkah Region, Saudi Arabia.
Nawaf Hareeri is the CEO of Salla, as recorded in our data. They have also founded this company.
Salla is a funded company, having raised a total of $138.5M across 3 funding rounds to date.
Salla was founded in 2016 in Mecca, Saudi Arabia, as a provider of mobile commerce solutions within the e-commerce sector. Online storefronts are developed using customizable templates and layouts tailored to seller preferences. Mobile applications are built, with integrations for domestic and international payments, shipping and freight services, affiliate marketing, and customer retargeting features. Operations focus on enabling sellers to manage sales through these tools.
Salla has made 1 acquisition, including Sweply.
Salla has 7 investors. Key investors include Investcorp, Sanabil, STV, Vision Ventures, and RAED Ventures.
The website of Salla receives about 1.1 million visits a month and ranks #77,410 among all websites worldwide.