About salt
salt is a Consumer company based in Coburg (Australia) founded in 1995, and was acquired by GRBA in April 2025. Homewares and kitchenware products are supplied by the company. Its website saltandpepper.com.au draws about 93 thousand monthly visits. Its focus areas include Consumer Goods, Home Furnishing Products and Multi-Category. Its legal entity is Salt and Pepper, Inc.
Company details
Provider of homewares and kitchenware products. The company collects personal information to supply relevant information and product details, including promotional offers. It uses this information to provide services, send communications, and market its offerings. The company discloses personal information to subcontractors for hosting and financial institutions for payment facilities. It takes reasonable steps to protect personal information and allows users to access and correct their information.
- Headquarters Coburg, Australia
- Stage Acquired
- SectorsConsumer
- Website saltandpepper.com.au
- Social LinkedIn Facebook Instagram
- Acquired by GRBA (Apr 2025)
- Legal Name Salt And Pepper, Inc.
- Investors
- Acquired byGRBA
(Apr 2025)
Investors in salt
salt has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Global Retail Brands Australia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global Retail Brands Australia is engaged in specialty retail of homewares and furnishings. | globalretailbrands.net | Melbourne, Australia |
Investor details for salt
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of salt
2 dated milestones of salt across 30 years, from founding to its latest funding, stage changes and deals.
- Founded salt is founded.
- Exit Acquired by GRBA.
Web traffic of salt
The website of salt (saltandpepper.com.au) receives about 92.6K visits a month.
- Monthly visits92.6K
▼ 9.3% vs previous month
Websites whose visitors overlap most with salt. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
homesnthings.com.au | homesnthings.com.au | 100% | – | ||
ashdene.com.au | ashdene.com.au | 95% | #1,161,109 | – | |
house.com.au | house.com.au | 73% | #47,736 | – | |
| kitchenstyle.com.au | 72% | #1,029,180 | View details | ||
matchbox.com.au | matchbox.com.au | 69% | #331,128 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for salt
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- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about salt
salt was founded in 1995.
salt is headquartered in Coburg, Australia. It is registered at Coburg, Victoria, Australia.
Provider of homewares and kitchenware products. The company collects personal information to supply relevant information and product details, including promotional offers. It uses this information to provide services, send communications, and market its offerings. The company discloses personal information to subcontractors for hosting and financial institutions for payment facilities. It takes reasonable steps to protect personal information and allows users to access and correct their information.
salt has 1 investor. Key investors include Global Retail Brands Australia.
salt operates through Salt And Pepper, Inc..
Yes. salt was acquired by GRBA in April 2025.