About Sambla
Sambla is a company based in Stockholm (Sweden) founded in 2014 by Linus Englund and Per Osterstrom was acquired by Nordic Capital in February 2021. Sambla has completed 1 acquisition, including Eone. Sambla offers products and services including Loan Comparison Tool, Privatlån Service, Debt Consolidation Service, and Billån Service. Sambla operates in a competitive market with competitors including Compricer, Kortio and Advisa, among others.
- InvestorsKrasse & Co
& 1 more
- Investments & Acquisitions
- Acquired byNordic Capital
(Feb 2021)
Products & Services of Sambla
Sambla offers a comprehensive portfolio of products and services, including Loan Comparison Tool, Privatlån Service, Debt Consolidation Service, and Billån Service.
Tool to compare loan offers from multiple lenders online
Service for applying and securing personal loans online
Platform to consolidate loans for better rates and terms
Service for financing vehicles through loan comparisons
Apps and channels of Sambla
its YouTube channel Sambla has 120 subscribers and 1 videos.
Videos from Sambla
The most watched videos on Sambla's YouTube channel, Sambla (120 subscribers). Click a video to play it here.
More on Sambla.
Funding Insights of Sambla
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Sambla with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2014 | – | Seed | – | Krasse & Co | – |
2 investors in total: 2 institutional.
Investors in Sambla
Sambla has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Krasse & Co and Nordic Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Krasse & Co AB is engaged in advisory and investment services. | – | krasse-co.com | Stockholm, Sweden | |
- | – | nordiccapital.com | - |
Investor details for Sambla
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Sambla
60 people are tracked at Sambla (38 in leadership, 22 in team).
| Name | Role | Group |
|---|---|---|
Linus Englund | Co-Founder | Leadership |
Per Osterstrom | Co-Founder | Leadership |
Jessica Hjälmered | Head Of Communication | Leadership |
Totti Rytsälä | Head Of Sales FI | Leadership |
Stina Granberg | Chief Operating Officer | Leadership |
Petra Blixt | Chief Marketing Officer | Leadership |
Per Österström | CEO & Founder | Leadership |
Brian Rinkenauer | Head Of Partner Marketing | Leadership |
Sandra Hjälm | Head Of Group Accounting | Leadership |
Jesper Salskov Ager | Head Of Development Denmark & Partner Platform | Leadership |
Mattias Bergman | Customer Acquisition Director | Leadership |
Ola Ekström | CFO | Leadership |
Hjalmar Stenbeck | Chief Product Officer | Leadership |
Stefan Niccolai | Chief Technology Officer | Leadership |
Niklas Selander | Head Of Financial Analytics | Leadership |
Ebba Persson | HR Business Partner | Leadership |
Afif Khan | Senior Partner Marketing Manager | Leadership |
Yasmine Kaf | Head Of Privacy & Legal | Leadership |
Aino Kilpiö | Head Of Customer Care | Leadership |
Lukas Ottosson | Head Of Sales Nordics | Leadership |
40 more people are available in the full profile.
Complete people profiles for Sambla
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Sambla
Sambla has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Eone.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
A Nordic company focused on owning, investing, and developing businesses. | eone.fi | Tampere, Finland | 2001 | Nov 2021 | •••• |
Complete acquisition details for Sambla
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Sambla
4 dated milestones of Sambla across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Sambla is founded.
- Funding First funding round.
- Exit Acquired by Nordic Capital.
- Acquisition Acquires Eone.
Competitors of Sambla
Sambla operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Compricer, Kortio and Advisa, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| compricer.se | 2005 | Stockholm, Sweden | – | – | Financial products comparison platform | |
| kortio.se | 2014 | Stockholm, Sweden | – | – | Credit cards from various issuers are aggregated online by Kortio. | |
| advisa.se | 2011 | Stockholm, Sweden | – | – | Credit products from banks are aggregated by Advisa. |
Detailed competitors of Sambla
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Sambla
The website of Sambla (sambla.se) receives about 175K visits a month.
- Monthly visits175K
▲ 20.8% vs previous month
Websites whose visitors overlap most with Sambla. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sbab.se | 100% | – | #54,432 | View details | |
| lendo.se | 98% | 246.3K | #205,971 | View details | |
enklare.se | enklare.se | 93% | – | #364,290 | – |
santanderconsumer.se | santanderconsumer.se | 88% | – | #174,426 | – |
| lsb.se | 81% | 57.7K | #449,848 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sambla
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Sambla
Complete news archive for Sambla
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Sambla
10 companies that operate in the same segment as Sambla (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 726 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 5,000 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 349.23 M | USD 106.45 M | 1,749 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | – | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – | |
Digital lending and instant credit lines are provided to individuals. | 2016 | Gurugram, Haryana, India | USD 115 M | USD 18.69 M | 81 | |
Personal loans and lines of credit are provided by Mogo. | 2008 | Vancouver, British Columbia, Canada | – | USD 49.45 M | – |
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Frequently Asked Questions about Sambla
Sambla was founded in 2014.
Sambla is headquartered in Stockholm, Sweden.
Founded in 2014 and based in Stockholm, Sweden, Sambla operates in the fintech sector as an online platform for comparing consumer loans. Personal loans, auto loans, credit lines, and similar products from various banks and credit institutions are searched by users after details are entered. Offers are then made by multiple providers contacting the user directly.
Sambla offers Loan Comparison Tool, Privatlån Service, Debt Consolidation Service, and Billån Service.
Sambla has made 1 acquisition, including Eone.
Sambla has 2 investors. Key investors include Krasse & Co, and Nordic Capital.
Sambla operates through Sambla Group Ab.
Yes. Sambla was acquired by Nordic Capital in February 2021.
The website of Sambla receives about 175 thousand visits a month.

