Sampler

Toronto, Canada Founded: 2013 • Age: 13 yrs
Provider of SaaS-based retail sampling solutions
Annual revenue - Latest available
Total funding $7.1M 8 rounds
Employees - Tracked headcount
Investors 11 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About Sampler

Sampler is a company based in Toronto (Canada) founded in 2013. Sampler has raised $7.11 million across 8 funding rounds from investors including Canadian Imperial Bank of Commerce, L'Oréal and Founders Factory. Sampler has completed 2 acquisitions, including Abeo and AdMass. Sampler operates in a competitive market with competitors including Anchanto, Yottaa, Unicommerce, Venzee and Shipup, among others.

  • Headquarter Toronto, Canada
  • Sectors
    Technology
    Transportation, Automotive & Logistics Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Transportation, Automotive & Logistics → Supply Chain, Freight & Logistics Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $7.11 M (USD)

    in 8 rounds

  • Latest Funding Round
    $33.93 K (USD), Debt – Conventional

    Feb 01, 2024

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
    Abeo

    & 1 more

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People of Sampler

Headcount 50-200
Employee Profiles 4
Employee Profiles
People
Alex Wu
Vice President Of Finance

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Funding Insights of Sampler

Sampler has successfully raised a total of $7.11M across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $33.93 thousand completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Sampler

Sampler has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Canadian Imperial Bank of Commerce, L'Oréal and Founders Factory.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Seed-stage investments are made in women-led technology companies.
Locked Locked Locked
The51 is focused on funding women-led and gender-diverse businesses.
Locked Locked Locked
Factory LLC is engaged in investing in consumer packaged goods companies.
Locked Locked Locked
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Investor details for Sampler

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Sampler

Sampler has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Abeo and AdMass.

Investments
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Investment portfolio details for Sampler

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Platform offering customer advocacy marketing software
Locked Locked 2020 Locked
Cloud-based product sampling and feedback collection solutions are provided.
Locked Locked 2019 Locked
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Complete acquisition details for Sampler

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Sampler

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Detailed financials for Sampler

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Sampler Comparisons

Sampler Primary company
Description
Provider of SaaS-based retail sampling solutions
Location
Toronto, Canada
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Sampler

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  • Named peers
  • Headcount comparison
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Competitors of Sampler

Sampler operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Anchanto, Yottaa, Unicommerce, Venzee and Shipup, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
SaaS solutions for e-commerce and logistics operations are delivered.
Locked Locked Locked
Cloud-based landing page optimization is provided for brands and retailers.
Locked Locked Locked
Provider of e-commerce enablement platform automating order processing, inventory, warehouse, and shipping
Locked Locked Locked
Cloud-based PIM tool is provided for brands and e-tailers.
Locked Locked Locked
Parcel tracking platform is offered for online retailers.
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Detailed competitors of Sampler

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  • Full company profiles
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Latest news on Sampler

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Complete news archive for Sampler

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Sampler

Sampler was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Sampler is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Sampler is a funded company, having raised a total of $7.11M across 8 funding rounds to date.

Provider of SaaS-based retail sampling solutions. It helps suppliers, agencies and retailers to create, promote and analyze a digital product sampling or couponing program. Offered features include product cataloguing, audience targeting, logistics and fulfilment, analytics and reports, remarketing, and more. Some of its clients include The Body Shop, Manitoba Harvest, Weleda, Living Proof and Enjoy Life.

Sampler's top competitors include Anchanto, FlixStock and Unicommerce.

Sampler has made 2 acquisitions, including Abeo, and AdMass.

Sampler has 11 investors. Key investors include Canadian Imperial Bank of Commerce, L'Oréal, Founders Factory, BDC, and Shipfusion.

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