About Sampler
Sampler is a company based in Toronto (Canada) founded in 2013.. Sampler has raised $7.11 million across 8 funding rounds from investors including Canadian Imperial Bank of Commerce, L'Oréal and Founders Factory. Sampler has completed 2 acquisitions, including Abeo and AdMass. Sampler operates in a competitive market with competitors including Anchanto, Yottaa, Unicommerce, Venzee and Shipup, among others.
- Headquarter Toronto, Canada
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Sectors
TechnologyTransportation, Automotive & Logistics Retail
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$7.11 M (USD)
in 8 rounds
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Latest Funding Round
$33.93 K (USD), Debt – Conventional
Feb 01, 2024
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Investors
Canadian Imperial Bank of Commerce
& 10 more
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Employee Count
Employee Count
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Investments & Acquisitions
Abeo
& 1 more
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Funding Insights of Sampler
Sampler has successfully raised a total of $7.11M across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $33.93 thousand completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Debt – Conventional — $33,925
- First Round First Round
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2024 | Amount | Debt – Conventional - Sampler | Valuation |
investors |
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| Nov, 2022 | Amount | Series B - Sampler | Valuation |
investors |
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| Jul, 2020 | Amount | Series B - Sampler | Valuation | StandUp Ventures , BDC |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sampler
Sampler has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Canadian Imperial Bank of Commerce, L'Oréal and Founders Factory. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Seed-stage investments are made in women-led technology companies.
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Founded Year | Domain | Location | |
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The51 is focused on funding women-led and gender-diverse businesses.
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Founded Year | Domain | Location | |
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Factory LLC is engaged in investing in consumer packaged goods companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sampler
Sampler has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Abeo and AdMass. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Platform offering customer advocacy marketing software
|
2020 | ||||
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Cloud-based product sampling and feedback collection solutions are provided.
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2019 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Sampler
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sampler Comparisons
Competitors of Sampler
Sampler operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Anchanto, Yottaa, Unicommerce, Venzee and Shipup, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS solutions for e-commerce and logistics operations are delivered.
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| domain | founded_year | HQ Location |
Cloud-based landing page optimization is provided for brands and retailers.
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| domain | founded_year | HQ Location |
Provider of e-commerce enablement platform automating order processing, inventory, warehouse, and shipping
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| domain | founded_year | HQ Location |
Cloud-based PIM tool is provided for brands and e-tailers.
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| domain | founded_year | HQ Location |
Parcel tracking platform is offered for online retailers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sampler
Frequently Asked Questions about Sampler
When was Sampler founded?
Sampler was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Where is Sampler located?
Sampler is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Is Sampler a funded company?
Sampler is a funded company, having raised a total of $7.11M across 8 funding rounds to date. The company's 1st funding round was a Series B of $4M, raised on Dec 01, 2014.
What does Sampler do?
Provider of SaaS-based retail sampling solutions. It helps suppliers, agencies and retailers to create, promote and analyze a digital product sampling or couponing program. Offered features include product cataloguing, audience targeting, logistics and fulfilment, analytics and reports, remarketing, and more. Some of its clients include The Body Shop, Manitoba Harvest, Weleda, Living Proof and Enjoy Life.
Who are the top competitors of Sampler?
Sampler's top competitors include Anchanto, FlixStock and Unicommerce.
How many acquisitions has Sampler made?
Who are Sampler's investors?
Sampler has 11 investors. Key investors include Canadian Imperial Bank of Commerce, L'Oréal, Founders Factory, BDC, and Shipfusion.
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