About Sanity Group
Sanity Group is a Healthcare company based in Berlin (Germany) founded in 2011, and was acquired by Organigram in February 2026. Sanity Group has raised $108.79 million across 7 funding rounds from investors including Organigram, British American Tobacco and Calyx. Sanity Group offers products and services including vaay, Vayamed, avaay Medical, Belfry Medical, and Endosane Pharmaceuticals. Its focus areas include HealthTech, Cannabis HealthTech, Cannabinoid Therapeutics and Diversified. Its legal entity is Sanity Group GmbH.
Company details
Developer of cannabinoid-based pharmaceuticals and well-being products The company develops pharmaceuticals and makes them accessible and available to pharmacists, physicians, and patients in Europe. It Also develops CBD and hemp-based products for wellbeing, relaxation, sleep aid, sports recovery gel. mouth spray for oral health and sanity Group is a developer of cannabinoid-based pharmaceuticals and well-being products.. hygiene, and CBD-based vaping pens.
- Headquarters Berlin, Germany
- Stage Acquired
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website sanitygroup.com/en/home
- Social LinkedIn X Facebook Instagram
- Acquired by Organigram (Feb 2026)
- Legal Name Sanity Group Gmbh
- Total Equity Funding$108.79M (USD)
in 7 rounds
- Latest Funding Round$37.6M (USD), Series B
Sep 2022
- InvestorsOrganigram
& 20 more
- Acquired byOrganigram
(Feb 2026)
Products & Services of Sanity Group
Sanity Group offers a comprehensive portfolio of products and services, including vaay, Vayamed, avaay Medical, Belfry Medical, and Endosane Pharmaceuticals.
Platform for cannabis-related health services and distribution.
Service for medical cannabis products and advisory support.
Tool for medical cannabinoid applications and expertise sharing.
Provider of cannabinoid health solutions and partnerships.
Focuses on cannabinoid-based pharmaceutical developments.
Funding Insights of Sanity Group
Sanity Group has successfully raised a total of $108.79M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $37.6 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $108.79M
- Total Rounds 7
- Last Round Series B — $37.6M
- First Round $1.6M
(May 2019)
- Investors Count 20
All 7 funding rounds of Sanity Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $37.6M | Series B | – | British American Tobacco | |
| Nov 2021 | $3.5M | Series A | – | Casa Verde Capital | |
| Jun 2021 | $44.2M | Series A | – | Redalpine, Navy Capital | |
| Oct 2020 | Series A | – | Simon Capital | – | |
| Feb 2020 | $21.89M | Series A | – | TQ Ventures, Cherry Ventures | |
| Jan 2020 | Series A | – | – | ||
| May 2019 | $1.6M | Seed | – | HV Capital, FoodLabs |
21 investors in total: 16 institutional and 5 angel.
Investors in Sanity Group
Sanity Group has secured backing from 21 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Organigram, British American Tobacco and Calyx.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are directed toward ICT and health tech startups. | redalpine.com | Zurich, Switzerland | ||
Investment in cannabis industry startups is facilitated by Casa Verde. | 2021 | casaverdecapital.com | ||
Venture capital funding is provided to digital company founders. | hvcapital.com | Munich, Germany | ||
Early-stage venture capital fund investing in tech-based startups | tqventures.com | San Francisco, United States | ||
Provider of early-stage venture capital funding for European technology companies | cherry.vc | Berlin, Germany | ||
Venture capital investments are provided to innovative, sustainable startups. | bitburger-ventures.de | Bitburg, Germany | ||
Media investments are supported by a venture capital-backed accelerator. | sevencommerceandventures.com | Unterfohring, Germany | ||
Venture capital firm focused on series A and late-stage companies | germanmediapool.com | Berlin, Germany | ||
Venture capital and acceleration offered to media startups. | commerceandventures.com | Munich, Germany | ||
Venture capital investments are made in sustainable, innovative startups by Simon Capital. | 2000 | simoncapital.com | Germany |
Investor details for Sanity Group
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Sanity Group
36 people are tracked at Sanity Group (9 in leadership, 9 in board & advisors, 18 in team).
| Name | Role | Group |
|---|---|---|
Lodewijk Sutorius | Chief Procurement Officer | Leadership |
Finn Hänsel | Managing Director & Founder | Leadership |
Pelle van Hall | Head Of Retail Operations | Leadership |
Agata Holcer | Head Of Design | Leadership |
Antonia Menzel | Director Public Affairs & Corporate Spokesperson | Leadership |
Leonhard Friedrich | Managing Director Sanity Group Switzerland AG | Leadership |
Seyit Kaya | CFO | Leadership |
Kevin Urbaum | Director Tech & Data | Leadership |
Anna Textor | Director People & Culture | Leadership |
Dennis Stracke | Medical Advisory Board Member | Board & advisors |
Georg Streiter | Political Advisory Board Member | Board & advisors |
Kirsten Müller-Vahl | Medical Advisory Board Member | Board & advisors |
Thomas Herdegen | Medical Advisory Board Member | Board & advisors |
Mark Dankhoff | Political Advisory Board Member | Board & advisors |
Uwe Laue | Political Advisory Board Member | Board & advisors |
Knud Gastmeier | Medical Advisory Board Member | Board & advisors |
Joachim Nadstawek | Medical Advisory Board Member | Board & advisors |
Alexander Görlach | Political Advisory Board Member | Board & advisors |
Adele Hollmann | Senior Scientific Affairs Manager | Team |
Maryuliette Ovelmejías | Offline Marketing Manager | Team |
16 more people are available in the full profile.
Complete people profiles for Sanity Group
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sanity Group
4 dated milestones of Sanity Group across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Sanity Group is founded.
- Funding First funding round of $1.6M.
- Funding Latest funding round, Series B, of $37.6M.
- Exit Acquired by Organigram.
Web traffic of Sanity Group
The website of Sanity Group (sanitygroup.com) receives about 7.3K visits a month.
- Monthly visits7.3K
▲ 31.9% vs previous month
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Frequently Asked Questions about Sanity Group
Sanity Group was founded in 2011 and raised its 1st funding round 8 years after it was founded.
Sanity Group is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Sanity Group is a funded company, having raised a total of $108.79M across 7 funding rounds to date. The company's 1st funding round was a Seed of $1.6M, raised on May 2019.
Developer of cannabinoid-based pharmaceuticals and well-being products The company develops pharmaceuticals and makes them accessible and available to pharmacists, physicians, and patients in Europe. It Also develops CBD and hemp-based products for wellbeing, relaxation, sleep aid, sports recovery gel. mouth spray for oral health and sanity Group is a developer of cannabinoid-based pharmaceuticals and well-being products.. hygiene, and CBD-based vaping pens.
Sanity Group offers vaay, Vayamed, avaay Medical, Belfry Medical, and Endosane Pharmaceuticals.
Sanity Group has 21 investors. Key investors include Organigram, British American Tobacco, Calyx, Alyssa Milano, and will.i.am.
Sanity Group operates through Sanity Group Gmbh.
Yes. Sanity Group was acquired by Organigram in February 2026.