About Sayurbox
Sayurbox is a Retail company based in Jakarta (Indonesia) founded in 2016 by Metha Trisnawati, Amanda Susanti, and Ronny Koswara. Fruits, vegetables, and groceries are delivered online to doorsteps. It operates in the Retail and Agriculture sectors. Sayurbox has raised $140 million across 5 funding rounds from investors including Tokopedia, International Finance Corporation and Astra International. Its chief executive, as recorded, is Amanda Susanti. Its website sayurbox.com draws about 165 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Fruits and Vegetables. Its competitors include Bakool, Limakilo and Taniloka.
Company details
Sayurbox was founded in 2016 in Jakarta, Indonesia, as an online retailer focused on groceries. Orders for fruits, vegetables, chicken, meat, dairy, and spices are placed through the platform, with delivery arranged to customers locations. Operations center on facilitating direct-to-consumer access in the e-commerce sector, serving urban markets in Indonesia.
- Headquarters Jakarta, Indonesia
- Founders Metha Trisnawati, Amanda Susanti, Ronny Koswara
- SectorsRetailAgriculture
- Email••••••••
- Phone•••• ••••
- Website sayurbox.com
- Social LinkedIn X Facebook
- Total Equity Funding$140M (USD)
in 5 rounds
- Latest Funding Round$120M (USD), Series C
Mar 2022
- InvestorsTokopedia
& 10 more
Funding Insights of Sayurbox
Sayurbox has successfully raised a total of $140M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $120 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $140M
- Total Rounds 5
- Last Round Series C — $120M
- Investors Count 11
All 5 funding rounds of Sayurbox with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $120M | Series C | – | Alpha JWC Ventures, Northstar Group Services | |
| Apr 2021 | $15M | Series B | – | Astra Digital, Syngenta Group | |
| Apr 2021 | $5M | Series A | – | ASTRA | – |
| Apr 2019 | Seed | – | Tokopedia | – | |
| Jan 2018 | Seed | – | Patamar Capital | – |
11 investors in total: 11 institutional.
Investors in Sayurbox
Sayurbox has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Tokopedia, International Finance Corporation and Astra International.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused VC firm making investment in seed and early stage companies in the US & Asia | alphajwc.com | Jakarta, Indonesia | ||
IFC is focused on private sector development in emerging markets. | 1956 | ifc.org | ||
Astra Digital is engaged in providing digital services and solutions. | astradigital.id | |||
Global Brain is recognized as a venture capital firm supporting startups. | globalbrains.com | Shibuya, Japan | ||
| ondinecap.com | ||||
Strategic Year is engaged in investment management across Asia. | strategic-year.com | Asia | ||
Venture capital firm investing in multiple sectors | patamar.com | Bengaluru, India | ||
Construction management services are provided to clients across projects. | 1986 | northstar.com | New York, United States | |
Investments are directed toward agri-food sectors via fund of funds. | syngentagroupventures.com | Basel, Switzerland | ||
Multiple sectors are encompassed by ASTRA's group of companies. | 1957 | astra.co.id | Jakarta, Indonesia |
Investor details for Sayurbox
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Sayurbox
23 people are tracked at Sayurbox (9 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Metha Trisnawati | Co-Founder | Leadership |
Amanda Susanti | Co-Founder & CEO | Leadership |
Ronny Koswara | Co-Founder | Leadership |
Amanda Susanti Cole | CEO | Leadership |
Mesquita P. | VP Of Product | Leadership |
Lady Meiske | VP Of Commercial | Leadership |
Rio Aristo | General Manager - B2b | Leadership |
Dina Ginong Hermawati | Commercial VP | Leadership |
Arif Zamani | Chief Financial Officer | Leadership |
Achmad M. | Senior Software Engineer | Team |
Riana Dewi | Product Manager | Team |
Mazaya Adani Suharno | Product Manager | Team |
Andy W. | Engineering | Team |
Rahadyan Fannani Arif | Software Development Engineer | Team |
Dewi Aulya | Senior Sales B2b | Team |
Andry Tri Apriyadi | Qa/qc Protein - FMCG & Data Analyst | Team |
Astrid Ratri Sekar Ayu | Campaign Lead | Team |
Bayu Bragasworo S | Digital Marketing Manager | Team |
Noor Octavian Anwar | Software Development Engineer | Team |
Amimul Ehsan | Software Development Engineer (sde) - 2 | Team |
3 more people are available in the full profile.
Complete people profiles for Sayurbox
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sayurbox
3 dated milestones of Sayurbox across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Sayurbox is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $120.0M.
Competitors of Sayurbox
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bakool.id | 2022 | Semarang, Indonesia | Multi-category grocery products are retailed via an online platform. | |||
| limakilo.id | 2016 | Jakarta, Indonesia | Direct farm-to-home grocery sales are enabled through an online marketplace. | |||
| taniloka.id | 2017 | Surabaya, Indonesia | Online platform for agribusiness buying, selling, and promotions. |
Detailed competitors of Sayurbox
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sayurbox
The website of Sayurbox (sayurbox.com) receives about 165.2K visits a month.
- Monthly visits165.2K
▲ 11.3% vs previous month
Websites whose visitors overlap most with Sayurbox. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bormadago.com | bormadago.com | 100% | #351,785 | – | |
shopee.co.id | shopee.co.id | 54% | #209 | – | |
| tokopedia.com | 52% | 55.2M | #535 | View details |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Sayurbox
Complete news archive for Sayurbox
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Sayurbox
Sayurbox was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Sayurbox is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.
Amanda Susanti is the CEO of Sayurbox, as recorded in our data. They have also founded this company.
Sayurbox is a funded company, having raised a total of $140M across 5 funding rounds to date.
Sayurbox was founded in 2016 in Jakarta, Indonesia, as an online retailer focused on groceries. Orders for fruits, vegetables, chicken, meat, dairy, and spices are placed through the platform, with delivery arranged to customers locations. Operations center on facilitating direct-to-consumer access in the e-commerce sector, serving urban markets in Indonesia.
Sayurbox has 11 investors. Key investors include Tokopedia, International Finance Corporation, Astra International, Northstar Group Services, and Alpha JWC Ventures.
The website of Sayurbox receives about 165 thousand visits a month.