Sazerac

Louisville, United States Founded: 1850 • Age: 176 yrs
Global producer of spirits with worldwide brands and distilleries.
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About Sazerac

Sazerac is a company based in Louisville (United States) founded in 1850. It operates as a B2C. The company has 1,212 employees as of December 31, 2020. Sazerac has completed 10 acquisitions, including Athru, BuzzBallz and Canadian Mist. Sazerac offers products and services including Sazerac Rye and Sazerac de Forge Cognac. Sazerac operates in a competitive market with competitors including Austin Cocktails, Jiant, Haus, Tattersall Distilling and BuzzBallz, among others.

  • Headquarter Louisville, United States
  • Employees 1212 as on 31 Dec, 2020
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sazerac Company, Inc.
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    1212

    as on Dec 31, 2020

  • Investments & Acquisitions
    Athru

    & 9 more

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Products & Services of Sazerac

Sazerac offers a comprehensive portfolio of products and services, including Sazerac Rye and Sazerac de Forge Cognac. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Whiskey brand for global consumer enjoyment.

Cognac brand produced for worldwide distribution.

People of Sazerac
Headcount 1000-5000
Employee Profiles 59
Employee Profiles
People
Julie Allman
European Shopper Marketing Lead
People
Julia Partridge
Corporate Accountant
People
Brittany Morris
VP Of HR
People
Werner Domittner
Global Shopper Marketing Leader

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Funding Insights of Sazerac

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by Sazerac

Sazerac has strategically engaged in corporate development activities, having acquired 10 companies. Notable acquisitions include Athru, BuzzBallz and Canadian Mist. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Premium brandy is produced and distributed by Tuaca brand.
2013
Crafts and sells gluten-free vodka using natural ingredients in Texas.
2011
Ready-to-drink cocktails are produced and distributed by BuzzBallz brand.
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Sazerac

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sazerac Comparisons

Employees
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Competitors of Sazerac

Sazerac operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Austin Cocktails, Jiant, Haus, Tattersall Distilling and BuzzBallz, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Ready-to-drink alcoholic beverages are produced and distributed by the brand.
domain founded_year HQ Location
Fresh-brewed hard teas and kombuchas are produced by Jiant.
domain founded_year HQ Location
Ready-to-drink alcoholic beverages are produced and branded by Haus.
domain founded_year HQ Location
Multi-category spirits are distilled and branded by Tattersall Distilling.
domain founded_year HQ Location
Ready-to-drink cocktails are produced and distributed by BuzzBallz brand.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sazerac

Frequently Asked Questions about Sazerac

When was Sazerac founded?

Sazerac was founded in 1850.

Where is Sazerac located?

Sazerac is headquartered in Louisville, United States. It is registered at Louisville, Kentucky, United States.

How many employees does Sazerac have?

As of Dec 31, 2020, the latest employee count at Sazerac is 1,212.

What does Sazerac do?

Sazerac Company is a global producer of spirits, operating distilleries in locations like New Orleans, France, and Kentucky. They create and distribute over 450 brands of beverages, including whiskey and cognac, for consumers worldwide. The company focuses on genuine culture and global connections through its products and experiences.

Who are the top competitors of Sazerac?

Sazerac's top competitors include Ohza, Jiant and Austin Cocktails.

What products or services does Sazerac offer?

Sazerac offers Sazerac Rye and Sazerac de Forge Cognac.

How many acquisitions has Sazerac made?

Sazerac has made 10 acquisitions, including Athru, BuzzBallz, and Canadian Mist.

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