About Sazerac
Sazerac is a Consumer company based in Louisville (United States) founded in 1850. Global producer of spirits with worldwide brands and distilleries. It operates on a B2C model. The company has 1,212 employees. Sazerac has completed 10 acquisitions, including Athru, BuzzBallz and Canadian Mist. Its website sazerac.com draws about 95 thousand monthly visits. Sazerac offers products and services including Sazerac Rye and Sazerac de Forge Cognac. Its focus areas include Beverages, Spirits, Whiskey and Cognac. Its legal entity is SAZERAC COMPANY, INC. Its competitors include Austin Cocktails, Jiant and Haus; 3 of its 3 listed competitors have raised funding.
Company details
Sazerac Company is a global producer of spirits, operating distilleries in locations like New Orleans, France, and Kentucky. They create and distribute over 450 brands of beverages, including whiskey and cognac, for consumers worldwide. The company focuses on genuine culture and global connections through its products and experiences.
- Headquarters Louisville, United States
- Employees 1,212
- SectorsConsumer
- Website category Food and Drink · Beverages
- Email••••••••
- Website sazerac.com
- Social X
- Legal Name Sazerac Company, Inc.
- Employee Count1,212
- Investments & AcquisitionsAthru
& 9 more
Products & Services of Sazerac
Sazerac offers a comprehensive portfolio of products and services, including Sazerac Rye and Sazerac de Forge Cognac.
Whiskey brand for global consumer enjoyment.
Cognac brand produced for worldwide distribution.
People of Sazerac
59 people are tracked at Sazerac (19 in leadership, 40 in team); the tracked headcount is 1,212.
| Name | Role | Group |
|---|---|---|
Jake Wenz | CEO and President | Leadership |
Jeffrey Haye | Chief Procurement Officer | Leadership |
Zakary Kissel | General Manager | Leadership |
Brittany Morris | VP Of HR | Leadership |
Sara Saunders | Chief Marketing Officer | Leadership |
Monica Johnson | Human Resources Director | Leadership |
Christopher Daniels | Chief Human Resources Officer | Leadership |
Kathy Chan | Director | Leadership |
Sharon Markulin | Finance Director APAC | Leadership |
Janki Gambhir | Vice President Marketing, Core Brand Portfolio | Leadership |
Lorenzo Farronato | Marketing Director | Leadership |
Scott S. | Head Of Marketing - North & South East Asia | Leadership |
Youssef Essalmani | Senior Director Global Indirect, Logistics And Co-manufacturing Procurement | Leadership |
Tyler Adams | General Manager - Buffalo Trace Distillery Homeplace | Leadership |
James McKnight | Head Of Global Payroll | Leadership |
Andrew Duncan | Global Brand Director- American Whiskey | Leadership |
Giovanni dal bon | Director Of Logistics | Leadership |
Sasha Makarenko | General Manager Europe | Leadership |
Joe Barker | General Manager, Greater China, N. Asia & SEA | Leadership |
Julie Allman | European Shopper Marketing Lead | Team |
39 more people are available in the full profile.
Complete people profiles for Sazerac
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Investments & Acquisitions by Sazerac
Sazerac has strategically engaged in corporate development activities, having acquired 10 companies. Notable acquisitions include Athru, BuzzBallz and Canadian Mist.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Crafts and sells gluten-free vodka using natural ingredients in Texas. | westernsondistillery.com | Pilot Point, United States | 2011 | Oct 2025 | •••• | |
Vodka is produced and distributed by the Svedka brand. | svedka.com | San Francisco, United States | 1997 | Dec 2024 | •••• | |
Ready-to-drink cocktails are produced and distributed by BuzzBallz brand. | buzzballz.com | Carrollton, United States | 2009 | Mar 2024 | •••• | |
Whiskey brand established in Ireland in 2008. | athru.com | Sligo, Ireland | 2008 | Jun 2022 | •••• | |
Whiskey products are provided within the alcoholic beverage sector. | 0 | Jun 2022 | •••• | |||
A Canadian whiskey brand is produced and distributed from Collingwood. | collingwoodwhisky.com | Collingwood, Canada | 2009 | Jun 2020 | •••• | |
Whiskey is produced and marketed by the Canadian Mist brand. | canadianmist.com | Louisville, United States | 1967 | Jun 2020 | •••• | |
Whiskey brand established and distributed from the United States. | popcornsutton.com | Columbus, United States | 2009 | Dec 2016 | •••• | |
Premium brandy is produced and distributed by Tuaca brand. | tuaca.com | Louisville, United States | 2013 | Jan 2016 | $542.4M | |
Premium whiskey is produced and distributed by Southern Comfort brand. | southerncomfort.com | Metairie, United States | 1874 | Jan 2016 | •••• |
Complete acquisition details for Sazerac
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Sazerac
11 dated milestones of Sazerac across 175 years, from founding to its latest funding, stage changes and deals.
- Founded Sazerac is founded.
- Acquisition Acquires Southern Comfort.
- Acquisition Acquires Tuaca.
- Acquisition Acquires Popcorn Sutton.
- Acquisition Acquires Collingwood Whisky.
- Acquisition Acquires Canadian Mist.
- Acquisition Acquires Hazelwood Demense.
- Acquisition Acquires Athru.
- Acquisition Acquires BuzzBallz.
- Acquisition Acquires Svedka.
- Acquisition Acquires Western Son Distillery.
Competitors of Sazerac
Sazerac has 3 listed competitors in our database, 3 of them funded. They include Austin Cocktails, Jiant and Haus.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| austincocktails.com | 2011 | Austin, United States | $11.29M | Ready-to-drink alcoholic beverages are produced and distributed by the brand. | ||
| drinkjiant.com | 2019 | Culver, United States | $8.3M | Fresh-brewed hard teas and kombuchas are produced by Jiant. | ||
| drink.haus | 2018 | Chicago, United States | $21.5M | 9 | Ready-to-drink alcoholic beverages are produced and branded by Haus. |
Detailed competitors of Sazerac
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Sazerac
The website of Sazerac (sazerac.com) receives about 94.7K visits a month and ranks #446,282 among all websites worldwide, #930 in Beverages.
- Monthly visits94.7K
▲ 7% vs previous month
- Unique visitors49.2K
per month
- Global rank#446,282
among all websites
- Category rank#930
Food and Drink · Beverages
- Bounce rate44%
- Pages per visit1.7
- Average visit48 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Sazerac. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| patronspirits.com | 90% | View details | |||
| castlebrandsinc.com | 88% | View details | |||
| dekuyper.com | 82% | 9.9K | #2,669,772 | View details | |
| liquor.com | 51% | 2.1M | #29,384 | View details |
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Related news about Sazerac
Complete news archive for Sazerac
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Frequently Asked Questions about Sazerac
Sazerac was founded in 1850.
Sazerac is headquartered in Louisville, United States. It is registered at Louisville, Kentucky, United States.
Sazerac has 1,212 employees.
Sazerac Company is a global producer of spirits, operating distilleries in locations like New Orleans, France, and Kentucky. They create and distribute over 450 brands of beverages, including whiskey and cognac, for consumers worldwide. The company focuses on genuine culture and global connections through its products and experiences.
Sazerac's top competitors include Jiant, Austin Cocktails and Haus.
Sazerac offers Sazerac Rye and Sazerac de Forge Cognac.
Sazerac has made 10 acquisitions, including Athru, BuzzBallz, and Canadian Mist.
Sazerac operates through Sazerac Company, Inc..